Castrol honoured for its creative brilliance at e4m IDMA 2025

The brand won 2 gold metals and 2 bronze metals across categories for its impressive work, creativity and innovation

by e4m Desk
Published: Jul 18, 2025 6:58 PM | 1 min read

The 16th edition of the Indian Digital Marketing Awards (IDMA) was held on July 17 in Mumbai in presence of distinguished leaders and experts from the advertising, marketing and digital sphere. At the awards night, Castrol took home 4 metals for its impressive work, creativity and innovation. The agency bagged 2 gold metals and 2 bronze metals across categories.

Among Castrol's gold-winning campaigns that stood out for their outstanding work were: 'India's Ultimate Motostar: Turning Motorsports From A Privilege Into A Possibility' campaign, 'The Time SRK Disappeared!' campaign and 'Castrol Auto Service: Empowering Garages, Unlocking Growth' campaign.

The key brands and agencies that took home most metals include Hindustan Unilever Limited, Mondelez India, Ultratech, Kellanova, Mindshare India, Wavemaker, Amazon Ads and Madison Media. IDMA celebrates excellence, innovation, and creativity, honouring campaigns that stand out for their impressive content, insight and impact.

IDMA recognised and celebrated the exceptional work and achievements of brands and agencies across eight prime categories, which were further divided into several sub-categories. The main categories of the awards were Web, Mobile and Tablets, Social Media, Search and PPC campaigns, For Small Medium Business, For Start-Ups, Hall of Fame Awards and Special Awards.

The e4m IDMA 2025 jury was led by Rohit Jawa, CEO & MD of HUL, President of Unilever South Asia, and a member of the Unilever Leadership Executive. The jury also included distinguished leaders from the advertising, marketing, and media industries.