It’s a great honour: Anjali Krishnan on Mondelēz’s win at IDMA 2025

Mondelēz India secured 'Best Digital and Social Media Advertiser of the Year’ and 13 metals

by e4m Staff
Published: Jul 18, 2025 4:06 PM | 2 min read

The Mondelēz International team won the Best Digital and Social Media Advertiser of the Year award at the 16th edition of the e4m Indian Digital Marketing Awards (IDMA) 2025 this week. This win secured Mondelēz their third consecutive award for the best digital and social media advertiser.

“This is very special for us because it’s actually our hat-trick. This is the third year in a row that we have won the award,” said Anjali Krishnan, Consumer Experience Lead of Mondelēz India after receiving the award along with the entire team. “A huge round of congratulations to my entire team as well as our partners that we work with. It’s a great honour to be here,” she added.

With Wavemaker, Mondelēz India won 13 metals in total, including 6 golds, 3 silver, and 4 bronze metals across several categories for their exceptional work in digital advertising.

Among those awards, Mondelēz won the Best Use of Web Based Games award with their Cadbury Oreo and Pokémon collaboration that became the world’s first-ever cookie to start a nationwide hunt for all the limited edition packaging of Oreo cookies. The cookies featured 16 unique Pokémon character designs with a special yellow-coloured cookie.

The IDMA honours achievements by brands and their respective advertisement agencies by highlighting creativity, innovation, and impact in the digital society. The major categories in the IDMA included Web, Mobile ad Tablets, Social Media, Search and Pay-Per-Click (PPC) campaigns, For Small Media Business, For Start-Ups, Hall of Fame Awards, and Special Awards.