mondelez
MediaMonks will handle Mondelez International's global tech infra, websites and content production for North America, Latin America and AMEA
exchange4media Staff 16 hours ago
Mondelez's Anil Viswanathan and Ogilvy India's Sukesh Nayak discuss Cadbury's 'most generous ad ever', which helped promote more than 1,800 local businesses
Neeta Nair Nov 11, 2020 9:01 AM
Friends and colleagues remember Venkatesan as a deeply passionate and ambitious man who was a mentor to many in the industry
exchange4media Staff Oct 7, 2020 8:13 AM
The e4m Conclave webinar will have speakers spelling out the shifts in media consumption during the pandemic, consumer behaviour patterns that will sustain post-COVID and more
exchange4media Staff Sep 3, 2020 8:57 AM
#KahanGayiCadbury campaign has been conceptualized by Mondelez India & Ogilvy
exchange4media Staff Aug 9, 2020 10:00 AM
The new campaign #CloserThisRakhi celebrates the brother-sister bond through a memorable film and a unique gifting service
exchange4media Staff Aug 1, 2020 9:43 AM
The platform has also strengthened its advertising roster with brands like Dabur, Adani Wilmar, Colgate Palmolive, Mondelez, etc. leveraging it to improve their reach
exchange4media Staff Jul 29, 2020 4:03 PM
Cadbury Choclairs Gold Coffee will help in further strengthening the brand’s at-home sweet consumption portfolio
exchange4media Staff Jul 24, 2020 1:24 PM
Conceptualised by Mondelez India and Ogilvy India, the campaigns conveys that the snack is best enjoyed when shared with four friends
exchange4media Staff Jul 18, 2020 9:21 AM
Wavemaker will now focus on building and scaling the brand and its products through various e-commerce channel partners
exchange4media Staff Jun 30, 2020 3:02 PM
According to reports released by Facebook India and Boston Consulting Group, digital influence has grown up to 70% for mobiles, 55%-60% for apparel, and up to 20-25% for the non-food CPG categories
exchange4media Staff Jun 25, 2020 8:58 AM
The film, conceptualized by Mondelez India & Ogilvy India, is part of a larger integrated marketing mix including TV, on-ground and a digital or social media plan
exchange4media Staff Jun 13, 2020 8:38 AM
While brands across the spectrum leverage the trend during lockdown for reach and engagement, experts back it on grounds of better ROI
Nafisa Shaheen Jun 9, 2020 8:38 AM
Reinventing the strategy to help consumers steer away from the lockdown monotony, OREO introduced its latest digital campaign ‘#AtHomewithOreo’
exchange4media Staff Jun 8, 2020 3:16 PM
Guest Column: Ophira Bhatia, Director, Corporate Governance Affairs, Mondelez India, says the company aims to make snacking sustainable by creating a future where people and the planet thrive
Ophira Bhatia Jun 5, 2020 7:26 PM
In a chat with exchange4media, Ophira Bhatia, Director, Corporate & Government Affairs, India - Mondelēz International, spoke about the coronavirus crisis, leveraging digital media, and more
Nafisa Shaheen May 29, 2020 8:43 AM
Mondelez India has also committed part proceeds from the sale of these special chocolate bars, towards the healthcare of the daily wagers through partnership with NGO Nirmana
exchange4media Staff May 23, 2020 8:00 PM
On the Pitch BrandTalk Virtual Series, Viswanathan, Director – Marketing (Chocolates), Mondelez India, shared how the brand maintained its connection with the audience in these adverse conditions
exchange4media Staff May 23, 2020 9:20 AM
