5 Star?blur=25

Cadbury 5 Star introduces the ‘Mush Detector’ with a campaign by Ogilvy India

exchange4media Staff Feb 4, 2023 9:03 AM


Grand EFFIE was won by Leo Burnett India for Whisper India’s campaign, 'Meta presents Special Award for creator marketing' was awarded to Mondelez, Wavemaker, and Ogilvy

exchange4media Staff Jan 13, 2023 10:40 PM

Nitin Saini?blur=25

Saini, VP of Marketing at Mondelez India, talks about Fuse's tie-up with the marathon, 5-Star's latest campaign and more

Neeta Nair Jan 13, 2023 12:40 PM

Sukesh Nayak?blur=25

The Chief Creative Officer of Ogilvy India shares the creative process behind Cadbury 5 Star’s quirky campaign #DoNothing

Tanzila Shaikh Nov 17, 2022 9:05 AM

Bournvita presents Forced Packs?blur=25

Ogilvy's Harshad Rajadhyaksha and Kainaz Karmakar speak to e4m about the creative process behind the 'Forced Packs' campaign and address the praises and criticisms that came their way

Tanzila Shaikh Nov 15, 2022 8:37 AM

Nitin Saini?blur=25

He will be succeeding Anil Viswanathan, who has been elevated as Managing Director, Vietnam, Southeast Asia, Mondelēz International

exchange4media Staff Oct 18, 2022 3:43 PM


He will be replacing Hemant Rupani who was recently appointed as President for the company's South East Asia (SEA) Business Unit

Tanzila Shaikh Oct 17, 2022 5:40 PM


Mondelez replicated Times of India's April 2011 front page where India's World Cup win and 2G scam were big news, and several top publications fell for the ruse

exchange4media Staff Oct 6, 2022 10:56 AM

Anjali Krishnan?blur=25

With consumers spending more time online, it's imperative for brands to engage them on digital platforms, and data is just the tool for that, says Krishnan, Head of Media at Mondelez India

Mansi Sharma Sep 20, 2022 12:29 PM


The TVC introduces a refreshed take on brand purpose to evoke small acts of kindness

exchange4media Staff Sep 17, 2022 8:08 AM


As an extension to the campaign, the brand has partnered with athletes Anahat Singh, Hima Das and Ashish Kumar Chaudhary

exchange4media Staff Aug 20, 2022 7:59 AM


Singh Director, Marketing - Biscuits & Bakes, Mondelēz Intl, India, shares the brand is working on a high-decibel media campaign, executed by Leo Burnett and Wavemaker, to promote their partnership

Mansi Sharma May 26, 2022 8:32 AM