The Silk Bubbly Bubblegum is supported with a 360-degree #BubbledUpWithFun campaign

exchange4media Staff Apr 5, 2022 12:30 PM


With #StayPlayful as Oreo’s theme this World Cookie Day, Vserv crafted an AR-based gamified experience for Facebook, Instagram and In-Apps

exchange4media Staff Mar 31, 2022 9:54 AM

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The President of Mondelez International, India, delivered an insightful keynote address on ‘The Cadbury Dairy Milk Journey’ at e4m Pitch CMO Summit 2022

exchange4media Staff Mar 28, 2022 8:20 AM

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The Vice President-Marketing of Mondelez India outlines the company's creative strategies behind the success of its Valentine’s Day campaigns

Mansi Sharma Mar 3, 2022 8:39 AM

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The Valentine’s Day campaign is conceptualized by Mondelez & Team WPP (Ogilvy + Wavemaker)

exchange4media Staff Feb 17, 2022 8:53 AM

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The new campaign titled ‘Cadbury Perk Disclaimers’ highlights how people today have become overly sensitive and take offense over the smallest things

exchange4media Staff Feb 14, 2022 2:07 PM

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The OOH campaigns, created by Ogilvy & Wavemaker, gave a reason to smile to both love-smitten couples and heartbroken singles

exchange4media Staff Feb 14, 2022 8:36 AM

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The ‘Single Single’ song, created as a brand solution content for Cadbury 5 Star, will debut exclusively on Viacom18’s social media handles

exchange4media Staff Feb 12, 2022 10:06 AM


The campaign by Ogilvy features six heart-warming videos that bring to life everyday tales where people resort to their refrigerator to indulge in the chocolate

exchange4media Staff Feb 5, 2022 8:15 AM


The first edition of Masters of Marketing focused on “Building Resilient Brands - Thriving in the Era of Mobile,” featuring marketing leaders from iconic brands

exchange4media Staff Dec 9, 2021 12:38 PM

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The company's revenue from operations grew over 11% to Rs 7,974.61 crore in FY21 from Rs 7,168 crore in FY20

exchange4media Staff Nov 24, 2021 8:46 AM

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Anil Viswanathan, Senior Director- Marketing, Mondelez India, talks about the Madbury campaign on the sidelines of the launch of its third edition

Mansi Sharma Oct 14, 2021 8:53 AM

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The iconic 90s campaign, created by Ogilvy, comes with a bigger message this time around as gender roles get swapped

Mansi Sharma Sep 18, 2021 9:02 AM

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We speak to Iyer, President – India, Mondelēz International, in part six of our interview series with the big winners of IDMA 2021

exchange4media Staff Aug 11, 2021 8:27 AM

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We speak to Banerjee, Chief Client Officer & Head – West, Wavemaker India, in part five of our interview series with the big winners of IDMA 2021

exchange4media Staff Aug 10, 2021 8:32 AM


The brand makes a case for countering hate with generosity online in the #HeartTheHate campaign by Ogilvy India

exchange4media Staff Jul 31, 2021 2:00 PM


Mondelez India's Deepak Iyer and Anil Viswanathan, Wavemaker's Ajay Gupte, and PhonePe's Sameer Nigam expressed gratitude towards their respective teams and partners over the wins

exchange4media Staff Jul 30, 2021 8:37 AM

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Gupte, CEO, Wavemaker South Asia, talks about the resilience the agency has shown in these tough times. From retaining key accounts to winning new ones, Wavemaker India has kept it going

Naziya Alvi Rahman Jul 13, 2021 8:46 AM