mondelez
Wavemaker will now focus on building and scaling the brand and its products through various e-commerce channel partners
exchange4media Staff Jun 30, 2020 3:02 PM
According to reports released by Facebook India and Boston Consulting Group, digital influence has grown up to 70% for mobiles, 55%-60% for apparel, and up to 20-25% for the non-food CPG categories
exchange4media Staff Jun 25, 2020 8:58 AM
The film, conceptualized by Mondelez India & Ogilvy India, is part of a larger integrated marketing mix including TV, on-ground and a digital or social media plan
exchange4media Staff Jun 13, 2020 8:38 AM
While brands across the spectrum leverage the trend during lockdown for reach and engagement, experts back it on grounds of better ROI
Nafisa Shaheen Jun 9, 2020 8:38 AM
Reinventing the strategy to help consumers steer away from the lockdown monotony, OREO introduced its latest digital campaign ‘#AtHomewithOreo’
exchange4media Staff Jun 8, 2020 3:16 PM
Guest Column: Ophira Bhatia, Director, Corporate Governance Affairs, Mondelez India, says the company aims to make snacking sustainable by creating a future where people and the planet thrive
Ophira Bhatia Jun 5, 2020 7:26 PM
In a chat with exchange4media, Ophira Bhatia, Director, Corporate & Government Affairs, India - Mondelēz International, spoke about the coronavirus crisis, leveraging digital media, and more
Nafisa Shaheen May 29, 2020 8:43 AM
Mondelez India has also committed part proceeds from the sale of these special chocolate bars, towards the healthcare of the daily wagers through partnership with NGO Nirmana
exchange4media Staff May 23, 2020 8:00 PM
On the Pitch BrandTalk Virtual Series, Viswanathan, Director – Marketing (Chocolates), Mondelez India, shared how the brand maintained its connection with the audience in these adverse conditions
exchange4media Staff May 23, 2020 9:20 AM
Anil Viswanathan, Director – Marketing (Chocolates), Mondelez India, will talk about how the brand has maintained its connection with the audience in these unprecedented conditions
exchange4media Staff May 21, 2020 9:51 AM
The Cadbury Dairy Milk ‘Thank You’ bar salutes the generous spirit of the country’s frontline heroes during these difficult times
exchange4media Staff May 3, 2020 2:00 AM
Conceptualised by Mondelez India & Ogilvy, the campaign has been rolled out for the newly launched Cadbury Chocobakes Cookies
exchange4media Staff Mar 3, 2020 12:58 PM
The eighth edition of the Pitch CMO Awards also saw the introduction of three new categories – Innovation, Transformation & Growth
exchange4media Staff Feb 28, 2020 9:34 PM
Conceptualised by FCB Interface, the campaign will be supported by extensive digital, outdoor and on-ground activation
exchange4media Staff Feb 25, 2020 5:07 PM
In this season of love, brands curate innovative marketing strategies to draw in consumers with clutter-breaking campaigns
exchange4media Staff Feb 13, 2020 8:36 AM
The initiative underscores the company’s commitment to stay consumer-obsessed and to empower consumers to snack right
exchange4media Staff Jan 9, 2020 1:52 PM
The Madbury contest has witnessed a huge response from enthusiastic participants on social media platforms
exchange4media Staff Dec 31, 2019 2:19 PM
