mondelez
Wavemaker?blur=25

Wavemaker will now focus on building and scaling the brand and its products through various e-commerce channel partners

exchange4media Staff Jun 30, 2020 3:02 PM

Shopping?blur=25

According to reports released by Facebook India and Boston Consulting Group, digital influence has grown up to 70% for mobiles, 55%-60% for apparel, and up to 20-25% for the non-food CPG categories 

exchange4media Staff Jun 25, 2020 8:58 AM

Silk?blur=25

The film, conceptualized by Mondelez India & Ogilvy India, is part of a larger integrated marketing mix including TV, on-ground and a digital or social media plan

exchange4media Staff Jun 13, 2020 8:38 AM

User Generated Content?blur=25

While brands across the spectrum leverage the trend during lockdown for reach and engagement, experts back it on grounds of better ROI

Nafisa Shaheen Jun 9, 2020 8:38 AM

oreo?blur=25

Reinventing the strategy to help consumers steer away from the lockdown monotony, OREO introduced its latest digital campaign ‘#AtHomewithOreo’

exchange4media Staff Jun 8, 2020 3:16 PM

Ophira Bhatia?blur=25

Guest Column: Ophira Bhatia, Director, Corporate Governance Affairs, Mondelez India, says the company aims to make snacking sustainable by creating a future where people and the planet thrive

Ophira Bhatia Jun 5, 2020 7:26 PM

Ophira Bhatia?blur=25

In a chat with exchange4media, Ophira Bhatia, Director, Corporate & Government Affairs, India - Mondelēz International, spoke about the coronavirus crisis, leveraging digital media, and more

Nafisa Shaheen May 29, 2020 8:43 AM

Modelez?blur=25

Mondelez India has also committed part proceeds from the sale of these special chocolate bars, towards the healthcare of the daily wagers through partnership with NGO Nirmana

exchange4media Staff May 23, 2020 8:00 PM

Pitch BrandTalk Virtual Series, Anil Viswanathan, Director – Marketing (Chocolates), Mondelez India?blur=25

On the Pitch BrandTalk Virtual Series, Viswanathan, Director – Marketing (Chocolates), Mondelez India, shared how the brand maintained its connection with the audience in these adverse conditions

exchange4media Staff May 23, 2020 9:20 AM

Pitch BrandTalk Virtual Series Anil Viswanathan?blur=25

Anil Viswanathan, Director – Marketing (Chocolates), Mondelez India, will talk about how the brand has maintained its connection with the audience in these unprecedented conditions

exchange4media Staff May 21, 2020 9:51 AM

Cadbury Dairy Milk Thank You Bars?blur=25

The Cadbury Dairy Milk ‘Thank You’ bar salutes the generous spirit of the country’s frontline heroes during these difficult times

exchange4media Staff May 3, 2020 2:00 AM

Cadbury Chocobakes Cookies?blur=25

Conceptualised by Mondelez India & Ogilvy, the campaign has been rolled out for the newly launched Cadbury Chocobakes Cookies

exchange4media Staff Mar 3, 2020 12:58 PM

Pitch CMO Summit 2020?blur=25

The eighth edition of the Pitch CMO Awards also saw the introduction of three new categories – Innovation, Transformation & Growth

exchange4media Staff Feb 28, 2020 9:34 PM

Oreo Father and Daughter?blur=25

Conceptualised by FCB Interface, the campaign will be supported by extensive digital, outdoor and on-ground activation

exchange4media Staff Feb 25, 2020 5:07 PM

Valentines Day Ad Campaigns?blur=25

In this season of love, brands curate innovative marketing strategies to draw in consumers with clutter-breaking campaigns

exchange4media Staff Feb 13, 2020 8:36 AM

Cadbury?blur=25

The initiative underscores the company’s commitment to stay consumer-obsessed and to empower consumers to snack right

exchange4media Staff Jan 9, 2020 1:52 PM

Madbury?blur=25

The Madbury contest has witnessed a huge response from enthusiastic participants on social media platforms

exchange4media Staff Dec 31, 2019 2:19 PM