mondelez
As BCCI eyes a new window for resuming IPL, the broadcaster presents two options to advertisers: continue with existing deals or ink fresh ones
At the e4m TV First Conference, the panellists agreed on how TV continues to be the dominant medium when it comes to offering the highest reach
exchange4media Staff Apr 28, 2021 9:07 AM
The all-day event will be followed by the seventh edition of e4m Prime Time Awards to recognise the gold standard in TV advertising
exchange4media Staff Apr 21, 2021 8:52 AM
Ophira Bhatia, Director, Corporate & Government Affairs (CGA), India and Lead, AMEA, Mondelēz International, asserts that the yardstick of success for any programme is when it meets a business need
Nafisa Shaheen Apr 13, 2021 2:36 PM
The IMPACT Top 30 Under 30 and Pitch Marketing 30under30 will be announced at a virtual soiree and streamed live on IMPACT & exchange4media’s Facebook pages from 4:30 pm
exchange4media Staff Mar 23, 2021 8:39 AM
Mondelez India leverages Dairy Milk and IPL's celebratory nature for its TV campaign to boost reach and synergies in terms of bringing people together
Ashee Sharma Mar 18, 2021 8:39 AM
The campaign will comprise strong digital, innovative outdoor, solid in-store visibility and engagement building influencer activity
exchange4media Staff Mar 11, 2021 2:23 PM
Intercontinental Great Brands allege that Parle's Fabio is 'deceptively similar' to Oreo in design
exchange4media Staff Mar 4, 2021 10:31 AM
With brands cashing in on the record-breaking TV viewership during last year’s IPL, the tournament’s broadcast proved to be a turning point for the Indian M&E sector post the COVID setback
Christina Moniz Feb 11, 2021 9:12 AM
Anil Viswanathan, Senior Director – Marketing (Chocolates), Insights and Analytics, Mondelez India, talks about the significance of IPL as media property
Ashee Sharma Jan 25, 2021 8:53 AM
The #OreoPlayPledge campaign has been conceptualised by Publicis Group
exchange4media Staff Jan 5, 2021 3:53 PM
Looking at some of the biggest OOH campaigns of 2020 that reiterated brands' trust in the billboard medium
Noel Dsouza Jan 5, 2021 8:52 AM
Industry experts shared their insights on the growing adoption of mobile in business and how Covid-19 further accelerated the growth
exchange4media Staff Dec 17, 2020 6:55 PM
Bhushan, Head of Global Marketing Solutions at Facebook India, talks about brands, special tools for marketers, importance of India market and more
Tasmayee Laha Roy Dec 9, 2020 8:46 AM
MediaMonks will handle Mondelez International's global tech infra, websites and content production for North America, Latin America and AMEA
exchange4media Staff Nov 25, 2020 8:24 AM
Mondelez's Anil Viswanathan and Ogilvy India's Sukesh Nayak discuss Cadbury's 'most generous ad ever', which helped promote more than 1,800 local businesses
Neeta Nair Nov 11, 2020 9:01 AM
Friends and colleagues remember Venkatesan as a deeply passionate and ambitious man who was a mentor to many in the industry
exchange4media Staff Oct 7, 2020 8:13 AM
The e4m Conclave webinar will have speakers spelling out the shifts in media consumption during the pandemic, consumer behaviour patterns that will sustain post-COVID and more
exchange4media Staff Sep 3, 2020 8:57 AM
#KahanGayiCadbury campaign has been conceptualized by Mondelez India & Ogilvy
exchange4media Staff Aug 9, 2020 10:00 AM
The new campaign #CloserThisRakhi celebrates the brother-sister bond through a memorable film and a unique gifting service
exchange4media Staff Aug 1, 2020 9:43 AM
