mondelez
With brands cashing in on the record-breaking TV viewership during last year’s IPL, the tournament’s broadcast proved to be a turning point for the Indian M&E sector post the COVID setback
Christina Moniz Feb 11, 2021 9:12 AM
Anil Viswanathan, Senior Director – Marketing (Chocolates), Insights and Analytics, Mondelez India, talks about the significance of IPL as media property
Ashee Sharma Jan 25, 2021 8:53 AM
The #OreoPlayPledge campaign has been conceptualised by Publicis Group
exchange4media Staff Jan 5, 2021 3:53 PM
Looking at some of the biggest OOH campaigns of 2020 that reiterated brands' trust in the billboard medium
Noel Dsouza Jan 5, 2021 8:52 AM
Industry experts shared their insights on the growing adoption of mobile in business and how Covid-19 further accelerated the growth
exchange4media Staff Dec 17, 2020 6:55 PM
Bhushan, Head of Global Marketing Solutions at Facebook India, talks about brands, special tools for marketers, importance of India market and more
Tasmayee Laha Roy Dec 9, 2020 8:46 AM
MediaMonks will handle Mondelez International's global tech infra, websites and content production for North America, Latin America and AMEA
exchange4media Staff Nov 25, 2020 8:24 AM
Mondelez's Anil Viswanathan and Ogilvy India's Sukesh Nayak discuss Cadbury's 'most generous ad ever', which helped promote more than 1,800 local businesses
Neeta Nair Nov 11, 2020 9:01 AM
Friends and colleagues remember Venkatesan as a deeply passionate and ambitious man who was a mentor to many in the industry
exchange4media Staff Oct 7, 2020 8:13 AM
The e4m Conclave webinar will have speakers spelling out the shifts in media consumption during the pandemic, consumer behaviour patterns that will sustain post-COVID and more
exchange4media Staff Sep 3, 2020 8:57 AM
#KahanGayiCadbury campaign has been conceptualized by Mondelez India & Ogilvy
exchange4media Staff Aug 9, 2020 10:00 AM
The new campaign #CloserThisRakhi celebrates the brother-sister bond through a memorable film and a unique gifting service
exchange4media Staff Aug 1, 2020 9:43 AM
The platform has also strengthened its advertising roster with brands like Dabur, Adani Wilmar, Colgate Palmolive, Mondelez, etc. leveraging it to improve their reach
exchange4media Staff Jul 29, 2020 4:03 PM
Cadbury Choclairs Gold Coffee will help in further strengthening the brand’s at-home sweet consumption portfolio
exchange4media Staff Jul 24, 2020 1:24 PM
Conceptualised by Mondelez India and Ogilvy India, the campaigns conveys that the snack is best enjoyed when shared with four friends
exchange4media Staff Jul 18, 2020 9:21 AM
Wavemaker will now focus on building and scaling the brand and its products through various e-commerce channel partners
exchange4media Staff Jun 30, 2020 3:02 PM
According to reports released by Facebook India and Boston Consulting Group, digital influence has grown up to 70% for mobiles, 55%-60% for apparel, and up to 20-25% for the non-food CPG categories
exchange4media Staff Jun 25, 2020 8:58 AM
The film, conceptualized by Mondelez India & Ogilvy India, is part of a larger integrated marketing mix including TV, on-ground and a digital or social media plan
exchange4media Staff Jun 13, 2020 8:38 AM
