mondelez
star IPL?blur=25

As BCCI eyes a new window for resuming IPL, the broadcaster presents two options to advertisers: continue with existing deals or ink fresh ones

Javed Farooqui 14 hours ago

TV First?blur=25

At the e4m TV First Conference, the panellists agreed on how TV continues to be the dominant medium when it comes to offering the highest reach

exchange4media Staff Apr 28, 2021 9:07 AM

e4m tv first?blur=25

The all-day event will be followed by the seventh edition of e4m Prime Time Awards to recognise the gold standard in TV advertising

exchange4media Staff Apr 21, 2021 8:52 AM

Ophira Bhatia?blur=25

Ophira Bhatia, Director, Corporate & Government Affairs (CGA), India and Lead, AMEA, Mondelēz International, asserts that the yardstick of success for any programme is when it meets a business need

Nafisa Shaheen Apr 13, 2021 2:36 PM

30 under 30 achievers?blur=25

The IMPACT Top 30 Under 30 and Pitch Marketing 30under30 will be announced at a virtual soiree and streamed live on IMPACT & exchange4media’s Facebook pages from 4:30 pm

exchange4media Staff Mar 23, 2021 8:39 AM

Cadbury - Thank you Bar?blur=25

Mondelez India leverages Dairy Milk and IPL's celebratory nature for its TV campaign to boost reach and synergies in terms of bringing people together

Ashee Sharma Mar 18, 2021 8:39 AM

oreo?blur=25

The campaign will comprise strong digital, innovative outdoor, solid in-store visibility and engagement building influencer activity

exchange4media Staff Mar 11, 2021 2:23 PM

fabio oreo?blur=25

Intercontinental Great Brands allege that Parle's Fabio is 'deceptively similar' to Oreo in design

exchange4media Staff Mar 4, 2021 10:31 AM

IPL?blur=25

With brands cashing in on the record-breaking TV viewership during last year’s IPL, the tournament’s broadcast proved to be a turning point for the Indian M&E sector post the COVID setback

Christina Moniz Feb 11, 2021 9:12 AM

mondelez?blur=25

Anil Viswanathan, Senior Director – Marketing (Chocolates), Insights and Analytics, Mondelez India, talks about the significance of IPL as media property

Ashee Sharma Jan 25, 2021 8:53 AM

ooh campaigns 2020?blur=25

Looking at some of the biggest OOH campaigns of 2020 that reiterated brands' trust in the billboard medium

Noel Dsouza Jan 5, 2021 8:52 AM

zee panel?blur=25

Industry experts shared their insights on the growing adoption of mobile in business and how Covid-19 further accelerated the growth

exchange4media Staff Dec 17, 2020 6:55 PM

sandeep bhushan?blur=25

Bhushan, Head of Global Marketing Solutions at Facebook India, talks about brands, special tools for marketers, importance of India market and more

Tasmayee Laha Roy Dec 9, 2020 8:46 AM

Mondelez?blur=25

MediaMonks will handle Mondelez International's global tech infra, websites and content production for North America, Latin America and AMEA

exchange4media Staff Nov 25, 2020 8:24 AM

cadbury?blur=25

Mondelez's Anil Viswanathan and Ogilvy India's Sukesh Nayak discuss Cadbury's 'most generous ad ever', which helped promote more than 1,800 local businesses

Neeta Nair Nov 11, 2020 9:01 AM

chandramouli venkatesan?blur=25

Friends and colleagues remember Venkatesan as a deeply passionate and ambitious man who was a mentor to many in the industry

exchange4media Staff Oct 7, 2020 8:13 AM

e-conclave?blur=25

The e4m Conclave webinar will have speakers spelling out the shifts in media consumption during the pandemic, consumer behaviour patterns that will sustain post-COVID and more

exchange4media Staff Sep 3, 2020 8:57 AM

cadbury?blur=25

#KahanGayiCadbury campaign has been conceptualized by Mondelez India & Ogilvy

exchange4media Staff Aug 9, 2020 10:00 AM

Cadbury Celebrations #CloserThisRakhi.?blur=25

The new campaign #CloserThisRakhi celebrates the brother-sister bond through a memorable film and a unique gifting service

exchange4media Staff Aug 1, 2020 9:43 AM