The initiative underscores the company’s commitment to stay consumer-obsessed and to empower consumers to snack right

exchange4media Staff Jan 9, 2020 1:52 PM

The Madbury contest has witnessed a huge response from enthusiastic participants on social media platforms

exchange4media Staff Dec 31, 2019 2:19 PM

The initiative is meant to empower consumers by providing them with more choices and newer eat experiences

exchange4media Staff Dec 24, 2019 4:05 PM

FMCG brand leaders like Suresh Narayanan, Bharat Puri, Nikhil Prasad Ojha & Deepak Iyer spoke about relentless innovation & growth strategies built on sustainability

Christina Moniz Dec 19, 2019 8:59 AM

With a national footprint in 8 states, the program focuses on health and nutrition education to impact the lives of about 100,000 beneficiaries to include children, youth, mothers, and teachers

exchange4media Staff Nov 14, 2019 3:30 PM

The brand has roped in Aishwarya Rai Bachchan as the face for Cadbury Dark Milk in India

exchange4media Staff Sep 30, 2019 5:15 PM

While Digitas will lead for Publicis in the gum and biscuit categories, Ogilvy and its sister agency David will lead for WPP

exchange4media Staff Aug 21, 2019 9:06 AM

Mahadev joined Zee Entertainment Enterprises in February as Head, Marketing Functions, of the same cluster

exchange4media Staff Jul 31, 2019 2:46 PM

The campaign, conceptualised by Ogilvy and Mather, is currently on air

exchange4media Staff Jun 27, 2019 6:22 PM

The launch will be supported by a high impact digital-led campaign

exchange4media Staff Jun 10, 2019 6:47 PM

The packaging industry, which stood at $32 billion in 2015, had grown at a CAGR of 15% in the last 5 years and is expected to continue growing at a CAGR of 13-15% in coming years

Anam Khan Jun 4, 2019 8:56 AM

Apart from the digital film, Mondelez plans to roll out the campaign on OOH and other digital media

exchange4media Staff May 31, 2019 3:10 PM

Both the advertisement fall right in the middle of the popular IPL season providing cricket fans the necessary excitement

exchange4media Staff Apr 18, 2019 6:10 PM

With this partnership, Mondelez India intends to accelerate growth and focus on agile innovations to stay ahead of the ever-changing consumer demands

exchange4media Staff Apr 17, 2019 5:19 PM

Showcasing illustrations of the lovable Minion characters, the new Cadbury Dairy Milk in Lickables highlights the Minions range and comes with 55 exciting Minions toys

exchange4media Staff Mar 18, 2019 1:32 PM

The brand hinted at a collaboration via a social media post making the brand tie-up one of the biggest collaborations to date

exchange4media Staff Mar 1, 2019 7:19 AM

Mondelez India has also partnered with Gully Boy, building in co-branded promotions to create high impact digital buzz during Valentine’s Day

exchange4media Staff Feb 14, 2019 4:21 PM

Renowned chocolatier Zeba Kohli also unveiled the Cadbury Chocolate Cookbook

exchange4media Staff Feb 11, 2019 11:07 AM

Launch, which opens up a new segment, will be supported by a 360-degree communication campaign

exchange4media Staff Jan 9, 2019 2:36 PM

A panel comprising Deepak Iyer, Mondelez India; Prasoon Pandey, Corcoise Films; and Rajan Anandan, Google; deliberate on 'future, innovation and digital transformation'

exchange4media Staff Dec 10, 2018 8:56 AM