Rajkummar Rao turns 42, with a brand portfolio as versatile as his roles

Over the years, the actor has worked with brands including Lay’s, Bewakoof, Syska, Maruti Suzuki True Value, The NEW Shop, Kotak Life

by e4m Staff
Published: Aug 31, 2026 9:20 AM | 3 min read

Rajkummar Rao, turning 42, has diversified his brand portfolio, collaborating with various sectors including BFSI, fintech, retail, and consumer products, reflecting his evolution as an actor and brand ambassador.
His notable brand associations include Lay’s, Bewakoof, Syska, Maruti Suzuki True Value, and Cashfree Payments, among others, showcasing his versatility in both film roles and advertising campaigns.
Recently, he featured in a digital campaign for Traya focusing on hair loss awareness and has continued partnerships with brands like Kenstar and MR.DIY, enhancing his visibility in the consumer market.
Rao maintains a strong social media presence with approximately 7.6 million Instagram followers and has a filmography that balances commercial hits and critically acclaimed performances, establishing him as a relatable and credible figure in the industry.

As Rajkummar Rao turns 42, his brand portfolio reflects the actor’s evolution from an acclaimed performer to a familiar face across categories ranging from BFSI and fintech to retail, automobiles, appliances and consumer products.

Rajkummar Rao has built a reputation for choosing unconventional film roles, and his brand associations show a similar versatility. Over the years, the actor has worked with brands including Lay’s, Bewakoof, Syska, Maruti Suzuki True Value, The NEW Shop, Kotak Life, Cashfree Payments, Kenstar, Sun King, MR.DIY, Nimulid Strong and Royal Stag Barrel Select Shorts, among others.

One of his more recent associations is with Traya, where Rao features in a digital campaign launched in August 2026 for Hair Loss Awareness Month. The campaign uses the actor to explain an at-home hair-pull test aimed at helping consumers identify early signs of hair loss.

His association with Kenstar has also remained prominent. Rao and wife Patralekhaa have featured together in multiple campaigns for the home-appliance brand. In March 2026, Kenstar released another air-cooler campaign featuring the couple, with Rao continuing as the brand’s ambassador.

Meanwhile, MR.DIY appointed Rao as its brand ambassador in 2025 for its “Milega Kya, Mat Pooch – MR.DIY Has SABKUCH” campaign, casting him as a witty reporter exploring the retailer’s wide product assortment.

The actor has also been increasingly visible in financial-services advertising. Cashfree Payments appointed him as its brand ambassador in December 2024 for its “Move Fast” brand-refresh campaign, while. Kotak Life brought him on board to communicate the importance of financial security.

On the consumer side, Rao has fronted campaigns for Maruti Suzuki True Value, Sun King, Lay’s and Bewakoof. True Value has continued to use his association around trust and transparency in the pre-owned car category, while Sun King appointed him in 2025 to represent its solar and energy-efficient electrical products.

His digital influence adds another layer to these associations. Rao’s Instagram handle, @rajkummar_rao, has around 7.6–7.7 million followers as of August 2026, according to influencer-tracking platforms.

Beyond his brand associations, Rajkummar Rao has built a strong filmography that balances commercial successes with critically acclaimed performances. His recent releases include Maalik (2025), Bhool Chuk Maaf (2025), Vicky Vidya Ka Woh Wala Video (2024), Stree 2 (2024), Mr. & Mrs. Mahi (2024) and Srikanth (2024). Among these, Stree 2 stands out as his biggest commercial success, while Srikanth once again showcased his ability to carry a character-driven story. Earlier, Rao delivered acclaimed performances in films such as Newton, Shahid, Trapped, Bareilly Ki Barfi, Kai Po Che!, Queen and Ludo, establishing himself as one of Hindi cinema’s most versatile performers.

For brands, Rao’s appeal appears to lie less in traditional superstar positioning and more in relatability, credibility and versatility qualities that allow him to move comfortably between mass-market products, financial services, technology-led businesses and lifestyle categories.