Cadbury Dairy Milk introduces ‘Milkinis’ with TVC
For the launch, Mondelez India will roll out a 360-degree campaign on television, digital media and with influencer collaborations
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Published: Sep 15, 2025 1:16 PM | 1 min read
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Cadbury Dairy Milk has introduced Cadbury Dairy Milk MILKINIS, a new entrant in its portfolio.
Speaking about the launch, Nitin Saini, Vice President-Marketing, Mondelez India,said, “With Cadbury Dairy Milk MILKINIS, we’re introducing a new way to enjoy the chocolate Indians know and love. This unique milk crème filled format is designed to delight with a playful, shareable treat that speaks to today’s evolving snacking habits. It’s more than a product innovation; it’s the beginning of an exciting new platform for Cadbury Dairy Milk in India.”
To support the launch, Mondelez India will roll out a high-impact 360-degree campaign featuring television, digital media, influencer collaborations, and engaging social storytelling— ensuring MILKINIS becomes a household favourite across the country.
Sukesh Nayak, Chief Creative Officer, Ogilvy India, said: "MILKINIS offers a creamy, dreamy milk crème, enveloped by our beloved Cadbury Dairy Milk chocolate. It brings a fresh, imaginative twist to the Cadbury Dairy Milk family. For its launch, we've created a playful new world where imagination meets reality, inviting everyone to rediscover the simple pleasure of a truly delicious treat for all ages."
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