cadbury-dairy-milk
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The Silk Bubbly Bubblegum is supported with a 360-degree #BubbledUpWithFun campaign

exchange4media Staff Apr 5, 2022 12:30 PM

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Industry insiders are lauding the initiative by the brand terming it a path-breaking moment in IPL advertising

exchange4media Staff Apr 4, 2022 8:30 AM

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Under the initiative, the brand will provide the ground staff with best-in-class travel, accommodation, nutritional needs and customized jerseys designed by fashion designer Masaba Gupta

exchange4media Staff Mar 30, 2022 4:11 PM

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The President of Mondelez International, India, delivered an insightful keynote address on ‘The Cadbury Dairy Milk Journey’ at e4m Pitch CMO Summit 2022

exchange4media Staff Mar 28, 2022 8:20 AM

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The Valentine’s Day campaign is conceptualized by Mondelez & Team WPP (Ogilvy + Wavemaker)

exchange4media Staff Feb 17, 2022 8:53 AM

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The OOH campaigns, created by Ogilvy & Wavemaker, gave a reason to smile to both love-smitten couples and heartbroken singles

exchange4media Staff Feb 14, 2022 8:36 AM

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The campaign by Ogilvy features six heart-warming videos that bring to life everyday tales where people resort to their refrigerator to indulge in the chocolate

exchange4media Staff Feb 5, 2022 8:15 AM

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The creative minds of the industry feel that changing the gender roles in advertising is laudable but brands should also be walking the talk and making the world more inclusive

Mansi Sharma Sep 24, 2021 8:17 AM

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The iconic 90s campaign, created by Ogilvy, comes with a bigger message this time around as gender roles get swapped

Mansi Sharma Sep 18, 2021 9:02 AM

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Anil Viswanathan, Senior Director – Marketing (Chocolates), Insights and Analytics, Mondelez India, talks about the significance of IPL as media property

Ashee Sharma Jan 25, 2021 8:53 AM

Dairy Milk Silk Mousse - #ScoopIntoChocolateHeaven campaign?blur=25

The new offering from Cadbury Dairy Milk Silk is being launched with a high-intensity, multi touch-point IMC campaign

exchange4media Staff Jan 16, 2021 8:29 AM

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ESP Properties has helped brands like Paytm, Colgate, Myntra and Cadbury Dairy Milk close deals for IPL

exchange4media Staff Oct 12, 2020 10:59 AM

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For every run scored by the Mumbai Indians, Cadbury Dairy Milk will sponsor health insurance for two daily wage earners across the country

exchange4media Staff Sep 17, 2020 5:14 PM

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TTT's first-ever web show stars Apoorva Arora, Shriya Pilgaonkar, Urvi Singh, Mrinal Dutt, Anshuman Malhotra and Viren Vazirani

exchange4media Staff Aug 17, 2020 4:10 PM

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Conceptualised by Mondelez India and Ogilvy India, the campaigns conveys that the snack is best enjoyed when shared with four friends

exchange4media Staff Jul 18, 2020 9:21 AM

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The film, conceptualized by Mondelez India & Ogilvy India, is part of a larger integrated marketing mix including TV, on-ground and a digital or social media plan

exchange4media Staff Jun 13, 2020 8:38 AM

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This is the first time in its 70-year history in India that Cadbury Dairy Milk has created a pack innovation that replaces its logo

exchange4media Staff May 25, 2020 8:38 AM

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Mondelez India has also committed part proceeds from the sale of these special chocolate bars, towards the healthcare of the daily wagers through partnership with NGO Nirmana

exchange4media Staff May 23, 2020 8:00 PM

Cadbury Dairy Milk Thank You Bars?blur=25

The Cadbury Dairy Milk ‘Thank You’ bar salutes the generous spirit of the country’s frontline heroes during these difficult times

exchange4media Staff May 3, 2020 2:00 AM