The launch will be supported by a high impact digital-led campaign

exchange4media Staff 10-June-2019

Ogilvy Mumbai, in collaboration with Ogilvy Melbourne, rolled out hoardings 'Welcome back Steve and Dave’ in Jaipur, Hyderabad & Kolkata

exchange4media Staff 01-April-2019

Showcasing illustrations of the lovable Minion characters, the new Cadbury Dairy Milk in Lickables highlights the Minions range and comes with 55 exciting Minions toys

exchange4media Staff 18-March-2019

In the campaign, the Ogilvy creative team highlighted the best part about the consumption experience which was the inclusion of whole hazelnuts

exchange4media Staff 07-March-2019

Mondelez India has also partnered with Gully Boy, building in co-branded promotions to create high impact digital buzz during Valentine’s Day

exchange4media Staff 14-February-2019

Renowned chocolatier Zeba Kohli also unveiled the Cadbury Chocolate Cookbook

exchange4media Staff 11-February-2019

A round-up of the 10 most viewed YouTube ads in India for the month of July

exchange4media Staff 28-August-2018

Formerly known as Cadbury, the brand has called for a pitch for media and digital duties. Pitch for a creative agency to be announced by end of the year say sources

Naziya Alvi Rahman 25-April-2018

In an attempt to attain optimal reach for this new product variant on Valentine’s Day, Carat has collaborated with Snapchat to create India’s first ‘National Snapchat Lens’ for Cadbury Dairy Milk Silk.

exchange4media Staff 14-February-2018

The campaigns by Cadbury Dairy Milk Silk, Swiggy, MTV, among others, take the idea of modern-day marketing a step ahead.

exchange4media Staff 14-February-2018

Independence Day campaigns, this year, reminded us about the true nature of independence and patriotism

Venkata Susmita Biswas 16-August-2017

The launch of the limited edition Cadbury Dairy Milk is supported by a 360-degree communication campaign that includes a new TVC, as well as outdoor, print and digital campaigns targeting the brands core target audience i.e. youth

exchange4media Staff 06-August-2016

The TVC explores the tight family bond and the unabashed desire for #TheLastPiece of chocolate that everyone craves for

exchange4media Staff 30-May-2015

SMG Convonix, digital arm of Starcom MediaVest Group in India and DigitasLBi have jointly been awarded the digital strategy and creative mandate for the brand

Priyanka Mehra 11-December-2014

The new TVC by O&M captures the brand's latest proposition of listening to what your heart tells you to do and living in the moment; it only takes a nudge to unlock joy

exchange4media Staff 02-July-2014

Activated in February-March 2014, the initiative is all about paying tribute to West Bengal’s favourite sport – football

exchange4media Staff 29-March-2014

Marketers found a refreshed love for the digital medium this Valentine’s season and the consumers witnessed outstanding campaigns on this medium as compared to the traditional medium

Twishy 18-February-2014

Being a marketer, if you think you know everything, it is a matter of concern. Failures are bad, but doing nothing is sin, said marketing expert Sanjay Khosla at the CMO League held on Jan 16

exchange4media Staff 17-January-2014

Based out of Lenovo's headquarters in Bangalore, Choudhuri will spearhead the role across the three key segments - Consumer, Relationship (enterprise) and SMB

exchange4media Staff 27-September-2013

Based out of Lenovo's headquarters in Bangalore, Choudhuri will spearhead the role across the three key segments - Consumer, Relationship (enterprise) and SMB

exchange4media Staff 26-September-2013