e4m Performance Marketing Awards: GroupM, Wavemaker & Mondelez bag top honours

The exchange4media Group hosted the inaugural edition of e4m Performance Marketing Awards on March 7 in Mumbai, bringing together top marketing minds from the advertising and marketing world. With a focus on innovation, strategy, and measurable impact, the awards celebrated brands and agencies that have set new benchmarks in driving results-driven marketing campaigns. At the awards night, the big awards were bagged by GroupM, Wavemaker India & Mondelez India.

While GroupM was honoured with the ‘Top Performance Marketing Network of the Year’ honour, Wavemaker India bagged the ‘Top Performance Marketing Agency of the Year’ award and Mondelez India took home the ‘Top Performance Marketing Brand of the Year’ title. The other key winners of the night included Mindshare, EssenceMediacom, ARM Worldwide, Xapads, Colgate Oral Health, Bajaj Finserv, Madison Media and Maruti Suzuki.

Coming to the medal tally, among the agencies, Wavemaker bagged a total of 36 metals including 13 golds, 18 silver and 5 bronze metals across categories, Mindshare won 20 metals including 10 gold metals, 7 silver metals and 3 bronze metals and EssenceMediacom won a total of 14 metals including 6 silver and 8 bronze metals across categories for their outstanding work in the Performance Marketing ecosystem.

The awards night served as a platform for visionary marketers, industry leaders, and agency executives to recognize excellence in performance marketing. Among the top brands that won big at the awards night were Mondelez that bagged a total of 12 metals including 6 gold, 4 silver and 2 bronze metals across categories, Colgate Oral Health that bagged 9 metals including 3 golds, 5 silver and 1 bronze metal, Bajaj Finserv took home 5 metals including 1 gold, 1 silver and 3 bronze metals, Madison Media won 4 metals with 1 silver and 3 bronze while Maruti Suzuki also took home 4 metals including 2 golds, 1 silver and 1 bronze metals for their impressive work.

e4m Performance Marketing Awards celebrate the brands, agencies, and individuals whose ingenuity and creativity shape the performance marketing ecosystem. The jury chair of the inaugural edition of e4m Performance Marketing Awards was Prashant Peres, Managing Director, India & South Asia, Kellanova while the Co-Jury Chair was Dr. Annurag Batra, Chairman and Editor-in-Chief, BW, Founder, exchange4media. The other jury members included industry luminaries and experts from the industry.

Here's the complete list of winners: