Myntra Fashion Superstar, an eight-part reality show, will go live on the Myntra app on September 17. Actor Sonakshi Sinha and celebrity stylist Shaleena Nathani will be the judges

exchange4media Staff Sep 16, 2019 6:17 PM

The campaign, which ran for less than two months, reached more than 5.4 million people and was responsible for driving more than 1,300 store visits across seven Domino’s Pizza outlets

exchange4media Staff Aug 27, 2019 1:22 PM

Bharadwaj, Vice President, Client Analytics, APAC, Essence, shares insights on data analytics, how brands can leverage from real-time data and more

Noel Dsouza Aug 16, 2019 7:55 AM

The move comes in the wake of Tim Cecere’s movement to WPP as Global Head of People Transformation

exchange4media Staff Aug 9, 2019 11:34 AM

Ashish Bhasin honoured with Network Head of the Year title; Divya Karani, dentsu X CEO, is Agency Head of the Year & Shamsuddin Jasani, Group MD - Isobar South Asia, Digital Agency Head of the Year

exchange4media Staff Aug 6, 2019 10:11 PM

The pitch is estimated to be around Rs 350-400 crore. GroupM's Mindshare is the incumbent agency for Star India

Naziya Alvi Rahman Aug 6, 2019 8:34 AM

The campaign video, released on social media platforms, has caught the attention of various influencers who attempted the challenge and nominated their friends 

exchange4media Staff Aug 3, 2019 8:18 AM

Since millennials account for 70% of the total household income in India, it is worth the effort to understand them as the main consumer force

exchange4media Staff Jul 31, 2019 1:02 PM

This is the first-of-its-kind attribution study in India for examining the conversion of online ads into offline sales

exchange4media Staff Jul 24, 2019 4:11 PM

Juhl to succeed Kelly Clark; appointment to be effective from October

exchange4media Staff Jul 23, 2019 4:53 PM

The pitch is expected to see participation from all leading agencies, including IPG and Dentsu, claimed sources. The incumbent agency is Wavemaker

Naziya Alvi Rahman Jul 23, 2019 2:50 PM

He succeeds Tim Castree who was named GroupM’s North American CEO in December

exchange4media Staff Jul 12, 2019 7:45 AM

Khatri, Country Lead, Xaxis India, shares insights on programmatic advertising, AI and the change in the Indian advertising industry

Noel Dsouza Jul 9, 2019 8:32 AM

Gowthaman is said to be considering options in the Blockchain sector

exchange4media Staff Jun 29, 2019 11:57 AM

Tran has more than 15 years’ industry experience, having spent the last six years in New York working at GroupM, Publicis, and Dentsu Aegis Network

exchange4media Staff Jun 11, 2019 1:25 PM

The partnership will curate an end-to-end content & monetization solution for broadcasters & OTT platforms

exchange4media Staff Jun 6, 2019 2:03 PM

The total number of movies released nationwide increased by 14% from 951 in 2017 to 1,087 in 2018, says the report

exchange4media Staff May 28, 2019 11:39 AM

Kulshreshtha has over two decades of experience of working with media agencies

exchange4media Staff May 27, 2019 4:41 PM

The account will be handled by the agency’s Mumbai office and the scope entails both offline and digital media strategy, planning and buying

exchange4media Staff May 27, 2019 12:39 PM

According to sources, the reason behind her quitting the company is the organizational restructuring that took place at Reckitt Benckiser in January 2018

Neeta Nair May 23, 2019 1:35 PM