At YouTube’s annual flagship event Brandcast, CEO Susan Wojcicki said India has 265 million monthly active users

exchange4media Staff 1 week ago

As part of Idea 4G #IndiaKaLiveNetwork initiative, the campaign is an attempt to bring alive the experience of video calling with a renowned celebrity in real time

exchange4media Staff 1 week ago

With two decades of experience, Chakraborty was most recently Regional Head of Media for APAC at WPP’s Red Fuse Communications

exchange4media Staff 03-April-2019

Team Havells will be a dedicated team based out of Gurgaon and the agency will cover both offline and digital media strategy, planning and buying mandates for the entire portfolio of Havells brands

exchange4media Staff 27-March-2019

The second edition of ISA CEO Conference will be held today at ITC Maratha, Mumbai

exchange4media Staff 16-March-2019

The event will be held on March 18 and will see industry experts from P&G, Google, Facebook, LinkedIn, GroupM, Star India, Aditya Birla Group among others address the panel discussion

exchange4media Staff 14-March-2019

The event will be held on March 18 and will see industry experts from Google, Marico, GroupM, Star India, Aditya Birla Group among others who will address the sessions & discussions

exchange4media Staff 06-March-2019

According to ESP Properties, GroupM’s sports and entertainment marketing agency, ad spends in sports and entertainment marketing are expected to grow and evolve in 2019

exchange4media Staff 26-February-2019

Budget Optimizer is a real-time marketing analyzer tool that is built on real-time data stream to address complex econometric trends and help predict market behaviour for growth

exchange4media Staff 25-February-2019

Sam Singh, CEO GroupM South Asia, said that sectors like e-commerce, FMCG, auto, retail, telecom and technology will contribute to two-thirds of the total ad-ex

exchange4media Staff 13-February-2019

COMvergence is an independent, international research company collecting and analyzing data from the global marketing services groups and the marketplace

exchange4media Staff 08-February-2019

GroupM has been handling Britannia for over 5 years now. Prior to GroupM, the account was handled by Madison Media

Naziya Alvi Rahman 01-February-2019

The 5th edition of Prime Time Awards and the TV First Conference was held on January 31. 2019 at the ITC Maratha, Mumbai

exchange4media Staff 01-February-2019

GroupM’s Wavemaker to be media planning and buying partner for cure.fit that offers fitness and health products

exchange4media Staff 30-January-2019

Digital TV strategy achieved 62% higher GRPs than traditional TV advertising

exchange4media Staff 29-January-2019

Narasimhan joined GroupM in 2015 from Crayon Data, a data firm

exchange4media Staff 22-January-2019

Piyush Pandey became the first Indian to assume the role of a Global CCO; Indian agencies won prestigious international awards and India is all set to become the third largest ad market globally.

exchange4media Staff 31-December-2018

Airtel's media mandate is currently managed by Team Airtel, a bespoke client solution created by GroupM. Team Airtel will now join Essence

exchange4media Staff 19-December-2018

We bring you a roundup of the top stories making headlines this past week

exchange4media Staff 15-December-2018

Castree will report to GroupM’s Global CEO, Kelly Clark, and will now be responsible for strategy and operations

exchange4media Staff 13-December-2018