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In his new role, Hakim will be responsible for developing stakeholder engagement and driving sales and new business development
exchange4media Staff 18 hours ago
Ahead of Pizza Hut's 25th anniversary in India, CMO Neha lets us in on the brand's plans for digitization, store expansion, product innovation and market strategy
Essence Impact will aid these organisations to raise greater awareness, recruit new volunteers and draw in more donations through Essence's expertise in data, analytics and technology
exchange4media Staff Apr 30, 2021 1:20 PM
The platform will bring the specialist data units of GroupM and Wunderman Thompson together into a single global company
exchange4media Staff Apr 28, 2021 1:22 PM
The GroupM ESP Sporting Nation Report 2021 also noted that mobile gaming saw accelerated growth in consumer engagement
exchange4media Staff Apr 26, 2021 11:11 AM
Karnik will take on the role of Head – Sports, Esports and Entertainment, GroupM South Asia and Nagarajan, will undertake additional responsibility of Head of Branded Content, GroupM India
exchange4media Staff Apr 9, 2021 11:07 AM
The report 'Gaming in the 2020s: Reach, rewards and the new meditation' helps brands understand the reach and opportunities in gaming
exchange4media Staff Apr 8, 2021 10:40 AM
GroupM and e4m have released a report on the power of voice marketing for brands, highlighting the emerging marketing trends in voice technology and the recommended strategy for brands
exchange4media Staff Apr 5, 2021 9:22 AM
GroupM Business Head, Entertainment, Sports & LIVE Events, Vinit Karnik, spoke about the four booster shots that will catapult the entire industry over time
exchange4media Staff Mar 20, 2021 8:31 AM
With this alliance, GroupM will gain programmatic advantages and PubMatic’s publisher partners will gain access to unique, quality ad spend from GroupM’s portfolio of global advertisers
exchange4media Staff Mar 10, 2021 8:36 AM
We bring you a roundup of the news that made headlines this past week
exchange4media Staff Mar 6, 2021 8:58 AM
Despite the exponential growth of online gaming, industry experts believe that the genre needs a lot of evangelising effort before the advertising community takes it by storm
Mitaksh Jain Mar 5, 2021 8:00 AM
Prasanth Kumar, GroupM South Asia CEO, says that while the growth rate predicted for India is quite high at 23% in 2021, the country has still not crossed 2019 levels
Naziya Alvi Rahman Mar 1, 2021 8:22 AM
The brands join hands to provide a secure and protected environment for moviegoers
exchange4media Staff Feb 24, 2021 3:23 PM
Prior to the appointment, Morris headed Dentsu Aegis Network as CEO while Norman was CEO and Global CDO of GroupM
exchange4media Staff Feb 17, 2021 2:56 PM
In 2030 Revisited, more than 50 CMOs, brand-side marketers, agencies, networks, platforms, adtech executives and marketing academics review predictions for the next decade
exchange4media Staff Feb 17, 2021 10:56 AM
TYNY forecasts India’s advertising investment to reach an estimated Rs 80,123 crore this year
exchange4media Staff Feb 16, 2021 12:48 PM
Xaxis Creative Studios will help clients develop and deliver more relevant, engaging and creative executions
exchange4media Staff Feb 3, 2021 12:23 PM
This is the 3rd edition of the awards celebrating and recognizing talent and works across Short Films, Web Series and Feature Films
exchange4media Staff Feb 2, 2021 5:10 PM
