Tushar Vyas, President – Growth and Transformation, GroupM South Asia shares his views about growth in a COVID-ravaged year, changes in consumer behaviour and more

Naziya Alvi Rahman 9 hours ago

The account will be handled from the agency's Gurugram office

exchange4media Staff Jul 28, 2021 11:51 AM

The conversational ad campaign has posted an 8.29% increase in customer engagement

exchange4media Staff Jul 27, 2021 11:30 AM

The bone of contention is the social media giant's requirement that the agency takes on greater liability

exchange4media Staff Jul 24, 2021 7:22 AM

At the exchange4media-GroupM Voice Marketing Conference, a panel of industry experts discussed how brands should utilize voice assistance technology to deliver helpful customer experiences

exchange4media Staff Jul 17, 2021 8:38 AM

At the e4m-GroupM Voice Marketing Conference, Salter, Head of Innovation at Wavemaker, talked about the future of voice in marketing and advertising

exchange4media Staff Jul 17, 2021 8:27 AM

At the e4m-GroupM Voice Marketing Conference, Partalo, EVP, Strategic Development Partnerships, WPP, spoke on the rise of voice marketing

exchange4media Staff Jul 17, 2021 8:25 AM

WPP India Foundation Director General Rama Iyer and IIT Bombay Department of Electrical Engineering Professor Preeti Rao discussed 'Voice of CSR' at exchange4media-GroupM Voice Marketing Conference

exchange4media Staff Jul 17, 2021 8:04 AM

Niraj Ruparel, Head of Mobile & Emerging Tech, GroupM, decoded the VoiceBox report at the exchange4media-GroupM Voice Marketing Conference

exchange4media Staff Jul 16, 2021 8:35 AM

Anil Nair, Dilip RS, Jayesh Ullattil, Kumar Rangarajan, Neha Barjatya, Shankar Jayaraman and Tushar Vyas discussed voice technology trends in marketing at e4m-GroupM Voice Marketing Conference

exchange4media Staff Jul 16, 2021 8:33 AM

At the exchange4media-GroupM Voice Marketing Conference, Kumar shared insights on the growth of voice search, trends in the voice space and how marketers are increasingly leveraging it

exchange4media Staff Jul 16, 2021 8:28 AM

At the e4M -GroupM Voice Marketing Conference, Stas Tushinskiy & Julia Rast elaborate on the power of voice marketing using the example of Pizza Hut campaign on Gaana

exchange4media Staff Jul 16, 2021 8:26 AM

The likes of Prasanth Kumar, CEO, SA, GroupM; Sanja Partalo, EVP, Strategic Development & Partnerships, WPP; and Sarah Salter, Head of Innovation, Wavemaker, will share insights on voice marketing

exchange4media Staff Jul 15, 2021 8:27 AM

The event brings together technology experts, marketing thought leaders & solution providers to uncover the impact of voice technology on consumer behaviour & marketing campaigns

exchange4media Staff Jul 12, 2021 9:02 AM

Kazi will take over the role from August 2 and will be based out of the GroupM Mumbai office

exchange4media Staff Jul 9, 2021 1:12 PM

He will report to Sidharth Parashar

exchange4media Staff Jul 2, 2021 11:53 AM

The account will be handled out of m/SIX’s Gurgaon office  

exchange4media Staff Jun 24, 2021 5:34 PM

Experts to discuss the challenges advertisers are facing with the proliferation of digital media channels/platforms & explore the best practices in ensuring brand safety

exchange4media Staff Jun 16, 2021 8:42 AM

The report also says that global advertising, including U.S. political, to exceed $1 trillion in 2026, up from $641 billion in 2020 and $522 billion in 2016

exchange4media Staff Jun 14, 2021 6:08 PM

 Pahwa replaces Rohit Suri, who is moving on to explore other opportunities

exchange4media Staff Jun 10, 2021 11:16 AM