GroupM’s global mid-year ad forecast ‘This Year Next Year’ says while TV advertising should see a 4.4% gain during 2022, OOH will achieve nearly 14% growth this year

exchange4media Staff Jun 14, 2022 9:02 AM


Karnik, Head - Sports, Esports and Entertainment, GroupM South Asia, talks about his book ‘Business of Sports’, and how there is a need to create original academic content in sports management

Ruhail Amin Jun 10, 2022 8:30 AM

Ankett Jain?blur=25

Prior to this, Jain was Vice President-Creative Solutions at Pocket FM

exchange4media Staff Jun 6, 2022 5:47 PM


The playbook is a guide for building communication strategies for e-commerce networks

exchange4media Staff Jun 2, 2022 11:19 AM

e4m content 40 under 40?blur=25

The entries were shortlisted based on career history, leadership, creativity/innovation, new initiatives, awards & recognition, impact & influence and growth prospects

exchange4media Staff May 31, 2022 8:28 AM


The impact of the proposed 28% GST will be borne by game developers and advertisers but the marketing budgets are likely to stay unaffected, industry heads tell e4m

Shantanu David May 23, 2022 8:49 AM


The group is also merging Finecast, Xaxis and GroupM Services into a cross-channel performance platform

exchange4media Staff Apr 27, 2022 9:14 AM


Linda crosses over from her current position as CEO of Mindshare Thailand

exchange4media Staff Apr 22, 2022 1:32 PM


We bring you a roundup of the news that made headlines this past week

exchange4media Staff Apr 16, 2022 8:51 AM

Subhamay Mukhopadhyay?blur=25

Mukhopadhyay will replace Saket Sinha who will take on the role of Chief Growth Officer, mSix&Partners-APAC

exchange4media Staff Apr 14, 2022 1:10 PM


Kumar, who will soon be completing three years at the helm of GroupM South Asia, talks about the changing media and advertising landscape and its implications for the industry

Javed Farooqui Apr 12, 2022 8:36 AM

Ashutosh Srivastava?blur=25

Srivastava, GroupM Asia Pacific CEO, told e4m that China, India and Australia are the top three markets for the agency in the region

Javed Farooqui Apr 11, 2022 8:44 AM


GroupM’s new study ‘The Next 10: Artificial Intelligence’ says marketers are tying together products, consumers & advertising experiences

exchange4media Staff Apr 7, 2022 11:52 AM


This will help GroupM’s clients in India to reach viewers with relevant TV ads

exchange4media Staff Apr 5, 2022 2:03 PM


The campaign, Boost: Game Stamina Ka, has a unique game customized within World Cricket Championship 3

exchange4media Staff Apr 1, 2022 6:55 PM


The GroupM ESP Sporting Nation Report 2022 also says that sports AdEx has surpassed 2019 levels in both TV and digital at Rs 6,018 crore

exchange4media Staff Mar 25, 2022 11:28 AM


The study reports $11.5 billion in total wins and retentions by GroupM agencies globally in 2021

exchange4media Staff Mar 14, 2022 10:53 AM

Game On?blur=25

The report, unveiled by Vinit Karnik, Head - Sports, Esports and Entertainment, GroupM South Asia, at the e4m GameOn summit focuses on the current gaming landscape and what it has for brands

exchange4media Staff Mar 12, 2022 8:26 AM


Metaverse Lucid is a virtual way to show employees the feeling of being at the GroupM campus

exchange4media Staff Mar 11, 2022 12:16 PM