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Sam Singh, CEO GroupM South Asia, said that sectors like e-commerce, FMCG, auto, retail, telecom and technology will contribute to two-thirds of the total ad-ex
exchange4media Staff 2 days ago
COMvergence is an independent, international research company collecting and analyzing data from the global marketing services groups and the marketplace
exchange4media Staff 1 week ago
GroupM has been handling Britannia for over 5 years now. Prior to GroupM, the account was handled by Madison Media
Naziya Alvi Rahman 01-February-2019
The 5th edition of Prime Time Awards and the TV First Conference was held on January 31. 2019 at the ITC Maratha, Mumbai
exchange4media Staff 01-February-2019
GroupM’s Wavemaker to be media planning and buying partner for cure.fit that offers fitness and health products
exchange4media Staff 30-January-2019
Digital TV strategy achieved 62% higher GRPs than traditional TV advertising
exchange4media Staff 29-January-2019
Piyush Pandey became the first Indian to assume the role of a Global CCO; Indian agencies won prestigious international awards and India is all set to become the third largest ad market globally.
exchange4media Staff 31-December-2018
Airtel's media mandate is currently managed by Team Airtel, a bespoke client solution created by GroupM. Team Airtel will now join Essence
exchange4media Staff 19-December-2018
We bring you a roundup of the top stories making headlines this past week
exchange4media Staff 15-December-2018
Castree will report to GroupM’s Global CEO, Kelly Clark, and will now be responsible for strategy and operations
exchange4media Staff 13-December-2018
Shekhar will take over from Ed Thesiger, who will be relocating to the UK at the end of March 2019 to set up his own consulting business.
exchange4media Staff 11-December-2018
India is expected to be the third largest growth contributor after China and the US to the global ad market driven by 7% real consumer spending growth.
exchange4media Staff 04-December-2018
Fang, who has more than 20 years of experience in financial management roles at agencies and brands, joined GroupM in 2016
exchange4media Staff 27-November-2018
Daniel Henriksen appointed Head of Outcome Media Planning, Xaxis Asia
exchange4media Staff 26-November-2018
Currently Essence (GroupM) is the agency on record (AOR) for Britannia which underwent massive rebranding exercise recently. Prior to Essence, the account was handled by Madison Media
exchange4media Staff 19-November-2018
After mavericks like CVL Srinivas and Raj Nayak, who will win the Influencer of the Year in 2018? The event is scheduled to take place on November 16 post exchange4media Conclave
exchange4media Staff 12-November-2018
In the second State of the Video report, GroupM delivered many valuable insights into the industry-wide changes that are shaping the video ecosystem
exchange4media Staff 12-November-2018
GroupM on Thursday released its second annual ‘State of Video’ report
exchange4media Staff 01-November-2018
The 4th edition of the e4m Media ACE Awards 2018, was held on 16 October 2018 in Mumbai
exchange4media Staff 17-October-2018
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