Reaching over 3 million users, the campaign is witnessing an impressive 1.7% click-through rate

exchange4media Staff 1 day ago

According to the report, Mindshare, MediaCom and Wavemaker remain the top five networks globally

exchange4media Staff Dec 19, 2019 10:32 AM

Thrive offers a tailored & strategic approach that is adapted to the increasingly complex landscape of content creators and platforms

exchange4media Staff Dec 12, 2019 8:54 AM

Motion Content Group and Film Critics Guild, in collaboration with Vistas Media Capital, recognised talent in storytelling through the Critic's Choice Shorts and Series Awards (CCSSA)

Ronald Rodrigues Dec 12, 2019 8:29 AM

To boost digitised personal and offline engagements for Livspace, Essence will manage offline media, analytics, integrated media planning, advertising operations, and digital media for the brand

exchange4media Staff Dec 12, 2019 8:28 AM

Digital will account for 52% of total global ad tally in 2020, as per Worldwide Media Forecasts for 2020 by GroupM. The growth rate of global TV advertising will decline to 3.6% in 2019

exchange4media Staff Dec 9, 2019 9:27 PM

According to GroupM's 'This Year Next Year Worldwide Media Forecast', Indian ad spends growth rate is estimated at more than 12–13% each year from 2020 to 2024

exchange4media Staff Dec 9, 2019 12:09 PM

The new voice-driven platform aims to help brands drive engagement in remote media-dark areas of India on the largest voice conferencing infrastructure with a capacity of 25,000 concurrent calls

exchange4media Staff Dec 2, 2019 3:32 PM

The business will be handled by Essence’s office in Bengaluru; mandate covers offline & digital media

exchange4media Staff Nov 28, 2019 8:45 AM

Industry sources claim the Rs 350-400 crore account will continue to be managed by Mindshare India. All leading agencies including Publicis and OMD participated in the pitch

Naziya Alvi Rahman Nov 22, 2019 5:20 PM

According to media reports, GroupM’s Global CEO Christian Juhl announced Patterson’s promotion to a New-York based global COO role as a part of the company’s global leadership realignment

exchange4media Staff Nov 15, 2019 5:55 PM

Motivator will handle both offline and digital media strategy, planning and buying, and key strategic initiatives for Soothe Healthcare

exchange4media Staff Nov 14, 2019 1:41 PM

While Sidharth Parashar will be President - Investments and Pricing, Ashwin Padmanabhan has been named President - Partnerships and Trading

exchange4media Staff Nov 13, 2019 6:44 PM

Stubbs joined iProspect in 2011 and was appointed Global President in 2016

exchange4media Staff Nov 7, 2019 8:45 AM

Wavemaker and GroupM will be handling the AXA account in close to 30 markets across EMEA, Asia and LATAM. Wavemaker will be working on all markets, except France which will be handled by GroupM

exchange4media Staff Nov 6, 2019 8:39 AM

The account will be handled by the agency’s Mumbai & Kolkata offices

exchange4media Staff Nov 1, 2019 2:59 PM

Maley has more than 9 years experience, having spent the last three years at GroupM Asia Pacific

exchange4media Staff Oct 31, 2019 2:14 PM

The size of the account is believed to be approximately Rs 40 crore

Neeta Nair Oct 31, 2019 8:43 AM

Rob Norman, GroupM Senior Advisor, and Brian Wieser, Global President, Business Intelligence, will share insights on the media industry and how it affects large brands

exchange4media Staff Oct 29, 2019 6:28 PM

Toby Jenner, Global Chief Executive Officer of Wavemaker, spells out his mandate for the agency’s South Asia CEO Kartik Sharma on his maiden visit to India after assuming his new role in September

Srabana Lahiri Oct 23, 2019 8:39 AM