According to the study, on average, two times more consumers say TV ads provide a more positive impression of brands than common digital formats

exchange4media Staff Mar 31, 2020 12:31 PM

The rebranding is a part of the agency's endeavour to bring 'Positive Provocation to Life'

exchange4media Staff Mar 12, 2020 7:51 PM

The media, content & tech agency of GroupM announced the 5-part exploration series with Kunal Kapoor as its host

exchange4media Staff Mar 12, 2020 4:28 PM

According to the report, while TV continues to grow as the biggest medium for ad spends in sports, brands are also leveraging digital in an effort to build a connect with consumers

exchange4media Staff Mar 12, 2020 12:59 PM

Newly-appointed CEOs Ashutosh Shrivastava & Patrick Xu will take charge of strategy and operation throughout the APAC region

exchange4media Staff Mar 11, 2020 11:15 AM

Kotwani is believed to be taking up a new assignment in the next few months

Naziya Alvi Rahman Mar 9, 2020 7:47 AM

Sandtable will make GroupM the first media agency group to purposefully invest in Agent Based Modeling

exchange4media Staff Mar 5, 2020 2:51 PM

We bring you a roundup of the news that made headlines this past week

exchange4media Staff Feb 29, 2020 10:01 AM

İkiler, who will serve on GroupM’s Global Executive Committee, will continue to be WPP Country Manager in Turkey

exchange4media Staff Feb 27, 2020 1:58 PM

m/SIX was seen winning media mandates for brands like Emami, Revv Cars, V-Nourish, Toppr, The Moms Co and Sebamed

exchange4media Staff Feb 26, 2020 11:32 AM

‘Mobile Marketing Ecosystem Report 2020’ delves into trends impacting consumers and marketers, and highlights why it’s necessary to go beyond traditional realms of digital marketing

exchange4media Staff Feb 18, 2020 1:52 PM

INCA enables brands to run AI-powered content marketing campaigns beyond social channels to achieve real outcomes for marketers

exchange4media Staff Feb 18, 2020 11:30 AM

Advertising spends on e-commerce platforms crossed Rs 2,100 crore in 2019; spend pool expected to grow at CAGR of 44% to reach Rs 18,700 crore by 2025, say industry experts

Shikha Paliwal Feb 7, 2020 8:28 AM

As part of the media mandate, Wavemaker will handle all offline media duties for Supr Daily

exchange4media Staff Feb 6, 2020 1:38 PM

Digital secures the second position as the most used media vehicle and is estimated to reach 30% of ad spends in 2020

exchange4media Staff Feb 5, 2020 12:11 PM

Prasanjeet Dutta Baruah, Business Head - Technology, Telecommunications, Automative at Facebook shares insights on the top 5 macro trends to watch out for in 2020 and more

Anjali Thakur Jan 23, 2020 9:42 AM

In a chat with exchange4media, Prasanth Kumar, CEO, GroupM, says when the market sentiment was poor, advertising did not come to a standstill but was done smartly enough to suit the needs of the time

Tasmayee Laha Roy Jan 23, 2020 8:14 AM

Reaching over 3 million users, the campaign is witnessing an impressive 1.7% click-through rate

exchange4media Staff Jan 18, 2020 10:28 AM

According to the report, Mindshare, MediaCom and Wavemaker remain the top five networks globally

exchange4media Staff Dec 19, 2019 10:32 AM

Thrive offers a tailored & strategic approach that is adapted to the increasingly complex landscape of content creators and platforms

exchange4media Staff Dec 12, 2019 8:54 AM