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On day two of e4m Screenage 2020, Thomas Barta, Author & Former Partner of McKinsey discussed innovations in mobile marketing with GroupM's Niraj Ruparel

exchange4media Staff Nov 21, 2020 8:59 AM

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With GroupM’s global advertising forecasts coming next week, The Great Shift 2020 publication provides key context to what the forecasts will hint at

exchange4media Staff Nov 19, 2020 2:54 PM

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The report titled ‘Covid-19: A Game Changer For Media And Purchasing' aggregates how consumers’ attitudes, media consumption habits and actions have changed during the global pandemic

exchange4media Staff Nov 17, 2020 5:13 PM

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The project will give brands and advertisers across the Asia Pacific region more visibility into the programmatic supply chain

exchange4media Staff Nov 11, 2020 12:15 PM

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While Taylor has been named Global Head of Partnerships, Grant will be Global Head of Social

exchange4media Staff Nov 4, 2020 9:18 AM

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On the final day of DPAA Video Everywhere Summit 2020, speakers touched upon pertinent topics like DOOH versus Digital TV, how cookies are an outdated way to garner audience data and more

exchange4media Staff Oct 16, 2020 4:22 PM

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The first day of the DPAA Video Everywhere Summit explored topics on the value of DOOH and pDOOH on a brand's experience during this pandemic environment and moving forward

exchange4media Staff Oct 14, 2020 3:10 PM

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ESP Properties has helped brands like Paytm, Colgate, Myntra and Cadbury Dairy Milk close deals for IPL

exchange4media Staff Oct 12, 2020 10:59 AM

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Prasanth Kumar (PK), CEO, GroupM, South Asia, recollects lessons in leadership from the time he worked closely with Uday Shankar

exchange4media Staff Oct 8, 2020 12:55 PM

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‘Turn The Tide’ media playbook offers a perspective on the evolving consumer and media landscape, and recommends media strategies that businesses can deploy to drive efficient outcomes

exchange4media Staff Sep 25, 2020 4:11 PM

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Guest Column: Niraj Ruparel, Head of Mobile and Emerging Tech at GroupM India, shares more on the tech trends of 2021

Niraj Ruparel Sep 22, 2020 8:20 AM

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Vyas, President, Growth and Transformation, GroupM South Asia, spoke to e4m about the challenges faced by media agencies and more

Ruhail Amin Jul 28, 2020 9:03 AM

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GroupM's This Year Next Year Global Mid Year Report says several mid-size or larger markets are expected to decline by more than 20% this year; such an outcome expected from India too

exchange4media Staff Jun 23, 2020 11:32 AM

John Montgomery, Global Executive Vice President of Brand Safety, GroupM?blur=25

John Montgomery, Global Executive Vice President of Brand Safety, GroupM, spoke to exchange4media Editor Naziya Alvi Rahman on the changes brought about by COVID-19, news & advertising and much more

Naziya Alvi Rahman Jun 12, 2020 8:18 AM

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The report highlights social, technological and political factors that will impact brand safety in future

exchange4media Staff Jun 10, 2020 6:33 PM

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Mehta will continue to be based out of Gurgaon and will report to Prasanth Kumar, CEO, GroupM South Asia

exchange4media Staff Jun 9, 2020 3:21 PM

e4m webinar series: 'Building Communities Through Sports Post COVID-19'?blur=25

In an e4m webinar series, sports industry experts discuss the impact of COVID-19 on live sports and how communities can be created through sporting events

exchange4media Staff Jun 5, 2020 8:09 AM