priti murthy?blur=25

Murthy had been heading OMD India as the Chief Executive Officer for the last 4 years

exchange4media Staff Oct 14, 2021 11:16 AM

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Louis Philippe Brand CMO Farida K talks about the new collection, digital campaign, and plans for H2

Mansi Sharma Sep 24, 2021 8:49 AM


GroupM President Partnerships & Trading Ashwin Padmanabhan and INCA Senior Director Kunal Sawant unveiled the inaugural India Influencer Marketing Report 2021 at the conference

exchange4media Staff Sep 20, 2021 9:13 AM

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Woodward, Global Managing Director, INCA delivered the keynote address at e4m’s Influencer Marketing Conference

exchange4media Staff Sep 20, 2021 9:09 AM


We bring you a roundup of the news that made headlines this past week

exchange4media Staff Sep 18, 2021 9:10 AM

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According to the GroupM INCA – e4m India Influencer Marketing report, the market is expected to grow at a CAGR of 25%, making it a Rs 2200 cr industry by 2025

exchange4media Staff Sep 17, 2021 2:45 PM

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The playbook covers expected consumer sentiment, role of digital channels & strategies for marketers for upcoming Diwali season

exchange4media Staff Sep 15, 2021 8:24 AM


Kantar along with GroupM’s rural and experiential marketing unit- Dialogue Factory today unveiled the 2nd edition of the Rural COVID Barometer Report

exchange4media Staff Sep 8, 2021 12:23 PM


For the campaign, Bayer Consumer Health has partnered with GroupM’s MediaCom and mCanvas

exchange4media Staff Aug 28, 2021 8:51 AM


The service will help brands achieve effective business outcomes from their digital marketing activities by advancing their audience data strategy

exchange4media Staff Aug 17, 2021 10:02 AM

Arshan Saha?blur=25

In his new role, Saha will lead GroupM’s data-driven specialty businesses including Xaxis, INCA, Finecast, Sightline and Acceleration

exchange4media Staff Aug 17, 2021 8:14 AM

ajay Gupte?blur=25

We speak to Gupte, CEO, Wavemaker South Asia, in part three of our interview series with the big winners of IDMA 2021

exchange4media Staff Aug 6, 2021 8:58 AM

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Tushar Vyas, President – Growth and Transformation, GroupM South Asia shares his views about growth in a COVID-ravaged year, changes in consumer behaviour and more

Naziya Alvi Rahman Aug 3, 2021 8:01 AM

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The conversational ad campaign has posted an 8.29% increase in customer engagement

exchange4media Staff Jul 27, 2021 11:30 AM