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After a glorious journey of 36 years in the industry, including 8 years as Country Manager of WPP India, CVL Srinivas will retire in March this year
e4m Staff Jan 12, 2026 4:46 PM
Kapoor has in the past worked with media houses like GroupM, Madison, OMD and Xposure Media
In its unusual trading update, the agency cites macro pressures and decline in new business
As per an internal mail sent on July 6, the leadership revamp at WPP Media South Asia is aimed at accelerating integration and AI-led growth
Tasmayee Laha Roy Jul 8, 2025 8:00 AM
Core media agencies Mindshare, Wavemaker, and EssenceMediacom will retain their identities within the new entity and operate under a shared ecosystem powered by WPP Open
e4m Staff May 29, 2025 7:25 AM
This was the central theme of the fifth edition of the e4m MarTech Thursday Webinar, featuring industry stalwarts Anand Thakur (GroupM Nexus), Lucky Saini (Fyers), and Richa Jaggi (Awshad).
Brij Pahwa May 26, 2025 1:52 PM
Prior to this, Sri Widowati was with Danone as Vice President – Marketing
e4m Desk May 26, 2025 12:14 PM
The agency won 3 golds, 11 silver and 10 bronze metals across categories for its outstanding work
A news report said that the advertising conglomerate is planning to rename GroupM, shifting towards a more centralised solution for its clients
While traditional formats like TV and print still command trust and scale – especially among older demographics – the balance is steadily tipping toward digital
e4m Staff Apr 17, 2025 12:17 PM
Jacinta Brennan is a seasoned professional with over 25 years of experience in senior HR roles
Cricket commands 85% of the Rs 16,000-crore industry, says the GroupM ESP report
e4m Staff Apr 1, 2025 11:57 AM
In his new role, Michael Karg will work closely with market leaders to drive growth for clients
e4m Desk Mar 20, 2025 12:36 PM
The searches began after the officials were tipped off a supposed cartelisation of fixing ad prices and discounts after a GST inquiry at a media agency, the sources said
e4m Staff Mar 19, 2025 9:30 AM
On Women's Day, we celebrate the career milestones of Priti Murthy, President of GroupM Nexus India
e4m Staff Mar 8, 2025 10:08 AM
The awards honoured campaigns that have created an impact on the performance marketing ecosystem through creativity and innovation
While GroupM is Performance Marketing Network of the Year, Wavemaker gets Performance Marketing Agency of the Year title and Mondelez India is adjudged Performance Marketing Brand of the Year
Nitin Goswami has held leadership roles at GroupM, Reliance Broadcast Network, and Red FM
He joins from Cornerstone Sport and Entertainment Private Limited where he worked for over four years
The company stated that this partnership marks an exciting new chapter as the agency would combine EA's interactive entertainment expertise with its data-driven approach
In a fireside chat at the first edition of the Auto Marketing Summit, the GroupM CEO shared his key learnings from working with auto companies like Maruti and his outlook for AdEx for the year ahead
e4m Staff Feb 20, 2025 8:39 AM
On average, people watch 18 movies annually, with men outpacing over women, pointing to a gender gap in viewership, the GroupM report states
e4m Staff Feb 19, 2025 12:54 PM
India's ad market to grow 7% in 2025 to Rs 1,64,137 crore, says GroupM's TYNY report, which highlights emerging trends like AI-powered influencers and data clean rooms
e4m Staff Feb 11, 2025 12:52 PM
Ajay Mehta, MD of Cinema and OOH Solutions at GroupM India, talks about the rapid growth of DOOH, breakthroughs in the field and hindrances caused by high CapEx casts
Chehneet Kaur Feb 4, 2025 9:00 AM
Adam Gerhart, Toby Jenner and Mark Patterson to be Global Chief Client Officer, Global Chief Business Officer, and Global President, Markets and Business Operations
e4m Staff Jan 22, 2025 7:24 AM
Ajay Gupte, CEO - South Asia, Wavemaker, discusses clients, their evolving needs, the focus on ROI, and of course, AI in this interview with e4m
Tasmayee Laha Roy Jan 14, 2025 9:22 AM
Prior to this, Jon Stevens was with Zenith UK as Managing Director – Clients
The CEO of GroupM South Asia, who turns a year older today, has played a pivotal role in shaping the media landscape
e4m Staff Jan 12, 2025 1:46 PM
Rapport, the OOH division of Interpublic Group, is the incumbent agency for the conglomerate
e4m Staff Dec 19, 2024 9:27 AM
APAC is touted to be the largest media region for retail, poised to see $98 billion in 2025, according to GroupM’s This Year Next Year report
e4m Staff Dec 12, 2024 5:11 PM
The committee, comprising Ajay Mehta, Pawan Bansal and Pramod Bhandula, aim to ensure that 50% of all advertising sites in India utilise recyclable materials by 2027
e4m Staff Dec 3, 2024 12:58 PM
Vinit Karnik, Managing Director, GroupM and Ashish Sehgal, Chief Growth Officer, Digital and Broadcast Revenue, ZEEL, delved into how T20 leagues are turning cricket into a global sporting spectacle
e4m Staff Nov 12, 2024 11:53 AM
Havas Play and White Rivers Media were the runner-ups in this category
e4m Desk Nov 12, 2024 11:34 AM
At the e4m Confluence: Media Investments Summit 2024, GroupM's South Asia CEO shares his mantra for thriving in a fast-paced industry where change is the only constant
e4m Staff Nov 12, 2024 9:07 AM
The other key winners in the category include Wavemaker, Interactive Avenues, LS Digital, Madison Media and Mindshare
e4m Desk Nov 11, 2024 10:09 PM
Shashi Sinha conferred with Lifetime Achievement Award. Prasanth Kumar, Amin Lakhani, Vikram Sakhuja among other key awardees
e4m Staff Nov 11, 2024 10:07 PM
Prasanth Kumar is CEO - South Asia at GroupM and one of the tallest leaders in the industry