groupm
GroupM’s global mid-year ad forecast ‘This Year Next Year’ says while TV advertising should see a 4.4% gain during 2022, OOH will achieve nearly 14% growth this year
exchange4media Staff Jun 14, 2022 9:02 AM
Karnik, Head - Sports, Esports and Entertainment, GroupM South Asia, talks about his book ‘Business of Sports’, and how there is a need to create original academic content in sports management
Ruhail Amin Jun 10, 2022 8:30 AM
Prior to this, Jain was Vice President-Creative Solutions at Pocket FM
exchange4media Staff Jun 6, 2022 5:47 PM
The playbook is a guide for building communication strategies for e-commerce networks
exchange4media Staff Jun 2, 2022 11:19 AM
The entries were shortlisted based on career history, leadership, creativity/innovation, new initiatives, awards & recognition, impact & influence and growth prospects
exchange4media Staff May 31, 2022 8:28 AM
The impact of the proposed 28% GST will be borne by game developers and advertisers but the marketing budgets are likely to stay unaffected, industry heads tell e4m
Shantanu David May 23, 2022 8:49 AM
The group is also merging Finecast, Xaxis and GroupM Services into a cross-channel performance platform
exchange4media Staff Apr 27, 2022 9:14 AM
Linda crosses over from her current position as CEO of Mindshare Thailand
exchange4media Staff Apr 22, 2022 1:32 PM
We bring you a roundup of the news that made headlines this past week
exchange4media Staff Apr 16, 2022 8:51 AM
Mukhopadhyay will replace Saket Sinha who will take on the role of Chief Growth Officer, mSix&Partners-APAC
exchange4media Staff Apr 14, 2022 1:10 PM
Kumar, who will soon be completing three years at the helm of GroupM South Asia, talks about the changing media and advertising landscape and its implications for the industry
Javed Farooqui Apr 12, 2022 8:36 AM
Srivastava, GroupM Asia Pacific CEO, told e4m that China, India and Australia are the top three markets for the agency in the region
Javed Farooqui Apr 11, 2022 8:44 AM
GroupM’s new study ‘The Next 10: Artificial Intelligence’ says marketers are tying together products, consumers & advertising experiences
exchange4media Staff Apr 7, 2022 11:52 AM
This will help GroupM’s clients in India to reach viewers with relevant TV ads
exchange4media Staff Apr 5, 2022 2:03 PM
The campaign, Boost: Game Stamina Ka, has a unique game customized within World Cricket Championship 3
exchange4media Staff Apr 1, 2022 6:55 PM
The GroupM ESP Sporting Nation Report 2022 also says that sports AdEx has surpassed 2019 levels in both TV and digital at Rs 6,018 crore
exchange4media Staff Mar 25, 2022 11:28 AM
The study reports $11.5 billion in total wins and retentions by GroupM agencies globally in 2021
exchange4media Staff Mar 14, 2022 10:53 AM
The report, unveiled by Vinit Karnik, Head - Sports, Esports and Entertainment, GroupM South Asia, at the e4m GameOn summit focuses on the current gaming landscape and what it has for brands
exchange4media Staff Mar 12, 2022 8:26 AM
Metaverse Lucid is a virtual way to show employees the feeling of being at the GroupM campus
exchange4media Staff Mar 11, 2022 12:16 PM
