‘Turn The Tide’ media playbook offers a perspective on the evolving consumer and media landscape, and recommends media strategies that businesses can deploy to drive efficient outcomes

exchange4media Staff Sep 25, 2020 4:11 PM

Arora has been a part of the agency for nearly three years

exchange4media Staff Sep 22, 2020 9:33 AM

Guest Column: Niraj Ruparel, Head of Mobile and Emerging Tech at GroupM India, shares more on the tech trends of 2021

Niraj Ruparel Sep 22, 2020 8:20 AM

This will be Sophia’s first-ever ambassadorship work with an agency

exchange4media Staff Aug 26, 2020 4:48 PM

Vyas, President, Growth and Transformation, GroupM South Asia, spoke to e4m about the challenges faced by media agencies and more

Ruhail Amin Jul 28, 2020 9:03 AM

GroupM's This Year Next Year Global Mid Year Report says several mid-size or larger markets are expected to decline by more than 20% this year; such an outcome expected from India too

exchange4media Staff Jun 23, 2020 11:32 AM

John Montgomery, Global Executive Vice President of Brand Safety, GroupM, spoke to exchange4media Editor Naziya Alvi Rahman on the changes brought about by COVID-19, news & advertising and much more

Naziya Alvi Rahman Jun 12, 2020 8:18 AM

The report highlights social, technological and political factors that will impact brand safety in future

exchange4media Staff Jun 10, 2020 6:33 PM

Mehta will continue to be based out of Gurgaon and will report to Prasanth Kumar, CEO, GroupM South Asia

exchange4media Staff Jun 9, 2020 3:21 PM

In an e4m webinar series, sports industry experts discuss the impact of COVID-19 on live sports and how communities can be created through sporting events

exchange4media Staff Jun 5, 2020 8:09 AM

The report further says - the overall Sports Sponsorship market in India has crossed the mark of Rs 9,000 crore for the first time

exchange4media Staff May 12, 2020 1:52 PM

Guest Column: Praveen Rao, Director, Digital Strategy at Motivator, decodes how the trend toward a cookie-less web impacts publishers and third-party ad-tech platforms the most

Praveen Rao May 12, 2020 1:33 PM

Here's how our industry leaders are juggling work and home during the lockdown

exchange4media Staff Apr 11, 2020 8:45 AM

According to the study, on average, two times more consumers say TV ads provide a more positive impression of brands than common digital formats

exchange4media Staff Mar 31, 2020 12:31 PM

The rebranding is a part of the agency's endeavour to bring 'Positive Provocation to Life'

exchange4media Staff Mar 12, 2020 7:51 PM

The media, content & tech agency of GroupM announced the 5-part exploration series with Kunal Kapoor as its host

exchange4media Staff Mar 12, 2020 4:28 PM

According to the report, while TV continues to grow as the biggest medium for ad spends in sports, brands are also leveraging digital in an effort to build a connect with consumers

exchange4media Staff Mar 12, 2020 12:59 PM

Newly-appointed CEOs Ashutosh Shrivastava & Patrick Xu will take charge of strategy and operation throughout the APAC region

exchange4media Staff Mar 11, 2020 11:15 AM

Kotwani is believed to be taking up a new assignment in the next few months

Naziya Alvi Rahman Mar 9, 2020 7:47 AM

Sandtable will make GroupM the first media agency group to purposefully invest in Agent Based Modeling

exchange4media Staff Mar 5, 2020 2:51 PM