GroupM appointed global media agency partner of Electronic Arts
The company stated that this partnership marks an exciting new chapter as the agency would combine EA's interactive entertainment expertise with its data-driven approach
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Published: Mar 4, 2025 11:42 AM | 1 min read
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GroupM has been appointed as the global media agency partner of Electronic Arts (EA).
The agency announced the news through a LinkedIn post.
The company stated that this partnership marks an exciting new chapter as the agency would combine EA's interactive entertainment expertise with its data-driven approach to engage players worldwide.
“Thrilled to announce GroupM has been selected as Electronic Arts (EA)'s global media agency partner. This partnership marks an exciting new chapter as we combine EA's interactive entertainment expertise with our data-driven approach to engage players worldwide. Together, we'll help maximize fan connections across EA's incredible portfolio”, the LinkedIn post read.
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