Publicis Groupe secures PayPal’s global media account
The account was previously handled by WPP’s GroupM
by
Published: Jul 29, 2025 3:57 PM | 1 min read
Follow Us
Following a competitive multi-agency pitch, Publicis Groupe has secured the global media account for PayPal, reports Ad Age. WPP’s GroupM, which previously handled the account, stepped back from the business earlier this year.
GroupM had managed PayPal’s media duties since late 2023. However, reports suggest the agency exited the account as part of a broader shift in focus toward other strategic areas.
By this win, Publicis Groupe has expanded its growing list of global media clients this year, which already includes Mars, Coca-Cola and Paramount.
The change comes as PayPal ramps up its push into advertising through its in-house unit, PayPal Ads.
Read more news about Internet Advertising India, Marketing News, PR and Corporate Communication News, Digital Media News, Television Media News
For more updates, be socially connected with us onInstagram, LinkedIn, Twitter, Facebook YouTube & Google News