GroupM Nexus' Global CEO Nicolas Bidon moves on

Nicolas Bidon was with WPP for 12 years

by e4m Desk
Published: Jun 5, 2025 3:01 PM | 1 min read

Nicolas Bidon, Global Chief Executive Officer of GroupM Nexus, WPP Media's performance marketing arm, has decided to move on. Bidon shared the news of his departure through a LinkedIn post.

Bidon was with WPP for 12 years. He was appointed as Global Chief Executive Officer of GroupM Nexus in April 2022.

“Some personal news to share: After 12 fulfilling years at WPP, I have decided to leave the business to focus on my family and passions, before exploring a new and exciting chapter”, he stated in his LinkedIn post.

Reflecting on his journey, he added, “Change is the only constant" is the simple mantra I have repeatedly used with my teams since I first joined WPP. And there has certainly been no lack of it throughout my journey at Xaxis, plista, [m]Platform, GroupM Nexus, and most recently, WPP Media. Beyond the names, roles, and organizational changes, what has stayed consistent is a desire to adapt to a changing marketplace and to better serve clients by being at the cutting edge of innovation”.

During his career, he has worked across Xaxis, MicroStrategy, Watchfire, Yahoo, among others.

Nicolas Bidon is a digital leader with a background in internet media & enterprise software. He is passionate about helping companies leverage data and technology to transform their businesses and create new opportunities.