Arshan Saha named CEO of GroupM Nexus APAC & Jon Thurlow COO

While Deepika Nikhilender has been named CEO of Xaxis APAC, Brett Poole is the new CEO of Finecast APAC & AUNZ

e4m by exchange4media Staff
Published: Aug 17, 2022 11:55 AM  | 3 min read

GroupM has unveiled a roster of C-suite appointments in Asia Pacific who will lead the regional transformation of GroupM Nexus.

Arshan Saha has been appointed CEO of GroupM Nexus APAC (formerly CEO of Xaxis & Specialty Businesses APAC) and Jon Thurlow, COO of GroupM Nexus APAC. This is an additional appointment to his corporate remit as COO of GroupM APAC).

While Deepika Nikhilender has been named CEO of Xaxis APAC, Brett Poole is the new CEO of Finecast APAC & AUNZ.

Arshan Saha, the Chief Executive Officer of GroupM Nexus APAC, said, “GroupM Nexus is a cross-channel performance-led organisation that unites our expertise in service excellence, AI-technology and the most advanced solutions. This is the future of marketing, and we are poised to offer our clients and agencies the most powerful performance engine that will accelerate their growth. I’m honoured to be working alongside some of the world’s best specialists at GroupM Nexus to collectively cultivate a better media ecosystem.”

As the Chief Operating Officer of GroupM Nexus APAC, Jon Thurlow will be driving the transformation of Nexus alongside Arshan.

Jon Thurlow said, “I’m very excited about the launch of GroupM Nexus across the region. Building on the success of the past years, the expanded service and solutions offering that GroupM Nexus will create, represents a wonderful opportunity to deliver genuine market-leading innovation and produce a positive business impact for our clients. For our people, it unlocks new career pathways in data, technology and practices, giving them immense scope for new learning and development experiences.”

Deepika Nikhilender said, “I’m thrilled to embark on this exciting challenge to lead Xaxis APAC into new frontiers where we can break new ground for our clients and agencies with our A.I. differentiated initiatives and solutions. With the digital ecosystem evolving at an unparalleled pace, Xaxis’ armoury of data intelligence and outcome-driven technologies will help future-proof our clients’ businesses. Together with the team, I look forward to cultivating a culture where our talents will continue to thrive as well as strengthening Xaxis’ capabilities to achieve our clients’ desired outcomes.”

Completing the Nexus APAC leadership line-up, Brett Poole has been appointed the Chief Executive Officer of Finecast APAC & AUNZ.

Brett Poole said, “I’m thrilled to be given the opportunity to continue growing Finecast across APAC as part of GroupM Nexus. Television is experiencing tremendous metamorphosis throughout the world and there is huge potential to further our TV transformation efforts in APAC which is well-known for its diversity, talent and innovative spirit – all the things that are close to my heart. I look forward to working closely with Nexus APAC leaders to build on the outstanding work of our Finecast APAC team.”

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