Hopefully, I’ll be back on the stage next year too: Tejas Apte, HUL
Accepting HUL’s title of Best Advertiser on Mobile of the Year at IDMA 2025, Tejas Apte, General Manager - Media & DMC, South Asia, Unilever, said, winning awards is a great habit
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Published: Jul 18, 2025 3:45 PM | 1 min read
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At the 16th Indian Digital Marketing Awards (IDMA) hosted by exchange4media, Hindustan Unilever Limited (HUL) was awarded the title of Best Advertiser on Mobile of the Year. Accepting the honour, Tejas Apte, General Manager - Media & DMC, South Asia, Unilever, said “Thanks IDMA, thanks e4m for this. I keep saying, winning awards is a great habit. Thanks to my team, HR, and all our agency partners. Some are here, others are partying already. Hopefully, I’ll be back on the stage next year too!”
The award recognises HUL’s excellence in mobile-first digital advertising, a space where the company has consistently delivered innovative, high-impact campaigns that blend creativity with sharp consumer insights. The IDMA Awards 2025 (Indian Digital Marketing Awards) celebrated its 16th edition on July 17, 2025, in Mumbai.
The exchange4media Group hosted the 16th edition of the Indian Digital Marketing Awards (IDMA) on Thursday in Mumbai. Hindustan Unilever Limited (HUL) took home the ‘Best Advertiser on Mobile of the Year’ for its outstanding work, creativity and innovation. The FMCG brand won a total of 13 metals including 10 gold metals and 3 silver metals across categories. This award is given to the advertiser who has made the maximum, most effective and creative use of the mobile medium in the year 2024.
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