With PMAR predicting that digital will grow its share to 37% in 2022 and mobile will command 96% of this spends, mobile advertising is expected to dominate the gaming marketing space

Shantanu David Mar 7, 2022 8:55 AM

With over 150 million active users, the lockscreen content platform was a favourite among major studios, music labels and OTT services

exchange4media Staff Dec 22, 2021 1:49 PM

The event is slated to take place on December 3 and is based on the theme 'Building Resilient Brands-Thriving in the Era of Mobile'

exchange4media Staff Dec 3, 2021 8:53 AM

Malik, Divisional Chief Executive - Foods, ITC and the Jury Chair for The Maddies 2021, also noted that the measurability of mobile medium makes it an ideal advertising platform

exchange4media Staff Nov 29, 2021 9:05 AM

The speakers to address the sessions at the event will be Ankit Prasad, Founder & CEO, Bobble AI, and Neil Barman, Chief Growth Officer, Yellow.ai

exchange4media Staff Nov 24, 2021 9:13 AM

The best minds in the world of marketing along with Jury Chair Hemant Malik, Divisional CE - Food Business, ITC ltd., shortlisted the entries on the basis of Concept, Innovation, Execution and Results

exchange4media Staff Nov 22, 2021 9:04 AM

At Screenage 2021, Kelly Kokonas, EVP, Global Data for Starcom Publicis Groupe, spoke on ‘Emerging Role of Mobile in Consumer Experiences and Identity Resolution’

exchange4media Staff Oct 29, 2021 4:34 PM

A panel comprising Kosal Malladi, Ajay Dhyani, Siddharth Dabhade, Prajwalita Borah, Juhi Singh and Kirtiman Kohli discussed the next wave of mobile growth

exchange4media Staff Oct 28, 2021 1:32 PM

Screenage 2021: Sunayan Mitra, Director Coffee & Beverages, Nestle, South Asia Region, spoke about fingertip marketing

exchange4media Staff Oct 25, 2021 8:52 AM

Ritu Mehrotra, Regional Manager – South Asia, Booking.com delivered a special address on 'Unlocking your App Marketing Automation - Driving Mobile App Promotion in a COVID-19,' at e4m’s Screenage 2021

exchange4media Staff Oct 23, 2021 8:30 AM

The virtual conference will comprise keynote sessions, fireside chats, panel discussions and speaker sessions

exchange4media Staff Oct 22, 2021 8:42 AM

The latest report by Integral Ad Science highlights brand safety, ad fraud, and viewability trends across display, video, mobile web, and in-app advertising

exchange4media Staff Oct 19, 2021 2:04 PM

Appsumer is a performance insights platform for mobile app advertisers

exchange4media Staff Oct 13, 2021 2:55 PM

AppLovin intends to merge the key features of MoPub into MAX to create a more effective product offering

exchange4media Staff Oct 9, 2021 8:16 AM

Vasuta Agarwal, SVP and Managing Director, Asia Pacific at InMobi, talks about the key trends in the mobile-tech industry & more

Javed Farooqui Sep 29, 2021 8:27 AM

The brand has tied up with mCanvas to leverage mobile as the platform to deliver geo-targeted AR campaigns on the small screen

exchange4media Staff Mar 23, 2021 10:11 AM

The report 'Everyone's Gaming Among Us - Mobile Gaming through the Pandemic and Beyond' reveals insights derived from the app usage patterns and trends

exchange4media Staff Mar 18, 2021 12:45 PM

A recent study by Criteo found that 55 per cent of marketers plan on increasing their investment into paid video in 2021

exchange4media Staff Mar 1, 2021 12:13 PM

Revenue from advertising services jumped 17.48% to Rs 168 crore as against Rs 143 crore

exchange4media Staff Feb 12, 2021 12:45 PM

Country’s app download growth rate was four-times the global average, according to the report titled ‘Marketing in the era of Mobile’

exchange4media Staff Jan 19, 2021 3:46 PM