The brand has tied up with mCanvas to leverage mobile as the platform to deliver geo-targeted AR campaigns on the small screen

exchange4media Staff Mar 23, 2021 10:11 AM

The report 'Everyone's Gaming Among Us - Mobile Gaming through the Pandemic and Beyond' reveals insights derived from the app usage patterns and trends

exchange4media Staff Mar 18, 2021 12:45 PM

A recent study by Criteo found that 55 per cent of marketers plan on increasing their investment into paid video in 2021

exchange4media Staff Mar 1, 2021 12:13 PM

Revenue from advertising services jumped 17.48% to Rs 168 crore as against Rs 143 crore

exchange4media Staff Feb 12, 2021 12:45 PM

Country’s app download growth rate was four-times the global average, according to the report titled ‘Marketing in the era of Mobile’

exchange4media Staff Jan 19, 2021 3:46 PM

Mobile marketing experts feel that the challenge with in-app advertising is that it is very intrusive and not context relevant

Ruhail Amin Dec 22, 2020 9:10 AM

Industry experts shared their insights on the growing adoption of mobile in business and how Covid-19 further accelerated the growth

exchange4media Staff Dec 17, 2020 6:55 PM

With spends on mobile marketing set to touch₹ 20,000 crore, the latest e4m Mobile Marketing Report looks at future trends

Simran Sabherwal Dec 3, 2020 9:21 AM

Other prominent winners were Flipkart Ads, InMobi, and Aditya Birla Capital

exchange4media Staff Nov 24, 2020 8:21 PM

e4m Screenage 2020: Mehrotra, CEO (designate) of Mahindra Ford Automotive Pvt Ltd., delivered the keynote address on ‘Mobile Marketing: From Handset to Mindset’ on the first day

exchange4media Staff Nov 23, 2020 8:56 AM

e4m Screenage 2020: Panel discussion with Anil Viswanathan, Sujatha V Kumar, Karthi Marshan, Siddhant Narayan, Pallavi Singh, Manish Kalra and Gulrez Alam

exchange4media Staff Nov 21, 2020 9:51 AM

Takkar - MD & CEO, Vodafone Idea, delivered a keynote presentation on ‘Mobillion: Connecting the Next 500 Million’ on day two of e4m Screenage Mobile Marketing Virtual Conference

exchange4media Staff Nov 21, 2020 9:13 AM

e4m Screenage 2020: On the second day, Thomas Barta, Author & Former Partner of McKinsey, shared how mobile marketers can take bold steps to achieve revolutionary changes

exchange4media Staff Nov 21, 2020 9:08 AM

On day two of e4m Screenage 2020, Thomas Barta, Author & Former Partner of McKinsey discussed innovations in mobile marketing with GroupM's Niraj Ruparel

exchange4media Staff Nov 21, 2020 8:59 AM

The second day will see participation from Ravinder Takkar, Gaurav Gandhi, Thomas Barta, Niraj Ruparel, among others

exchange4media Staff Nov 20, 2020 9:11 AM

Sameer Nigam, Founder & CEO, PhonePe spoke on ‘Fast Track Financial Inclusion In Post Pandemic’ on the inaugural day of the Screenage Mobile Marketing Virtual Conference

exchange4media Staff Nov 20, 2020 8:47 AM

Kiran will be responsible for customer-centric product innovation and overall business growth

exchange4media Staff Nov 12, 2020 12:41 PM

The company has achieved rapid growth and adoption of its AI-powered, insights-led customer engagement solution

exchange4media Staff Nov 4, 2020 3:34 PM

At the MarTech League webinar, panellists discussed how mobile has become one of the primary tools of customer engagement for marketers in recent times

exchange4media Staff Oct 10, 2020 9:41 AM

At the virtual seminar, InMobi's Vasuta Agarwal and Myntra's Achint Setia shared their views on 'Mobile Moments of Truth' and how brands can leverage it to identify, engage and acquire customers

exchange4media Staff Aug 20, 2020 9:46 AM