The study, 2019 Mobile Marketing Research – India Market, underscores the growing importance and advanced implementation of mobile devices

exchange4media Staff 31-May-2019

Admitad's Annual Report also noted the growing trend of influencer marketing, which is expected to become the traffic channel promising the most dynamic growth

exchange4media Staff 29-April-2019

Urban India records 7% growth in 2018, Rural India 35%. As much as 97% of users use mobile phone as one of the devices to access Internet

exchange4media Staff 06-March-2019

Parachure brings over 11 years of experience with specific expertise in mobile and digital marketing, marketing automation, mobile analytics, web analytics and business intelligence

exchange4media Staff 13-December-2018

Guest Column: Priyanka Shah, Senior Director, Mobile Isobar, says that Voice, Video and Vernacular will dominate the near future of mobile marketing

Priyanka Shah 06-December-2018

Panel of industry experts discuss ‘Brand building on mobile only - reality or myth’

exchange4media Staff 02-November-2018

MoMAGIC’s Programmatic Solutions to combine the true power of AI and Big Data processing and give solutions to issues existing in Digital Marketing

exchange4media Staff 02-November-2018

Sandeep Verma, President, Bajaj Corp, spoke on ‘The Mobile Marketing Performance Dilemma’ at Screenage Mobile Marketing Conference 

exchange4media Staff 02-November-2018

Vishal Rupani, Co-Founder and COO of mCanvas, says people hate mobile banner ads

exchange4media Staff 02-November-2018

The report estimates that total mobile ad spends will reach Rs 3,635 crore in 2018

Madhuwanti Saha 01-November-2018

Bhasin was speaking to Dr. Anurag Batra at a fireside chat at exchange4media's Screenage Mobile Marketing Conference held in Mumbai on Wednesday

Ruhail Amin 01-November-2018

The fourth edition of The Maddies Awards 2018 and Screenage will be held on October 31 in Mumbai

exchange4media Staff 22-October-2018

Unnat Verma of Pizza Hut (India Subcon)- Yum Restaurants International, will speak on building trustworthy brands in a mobile-first world

exchange4media Staff 15-October-2018

At The Maddies this year, the all-day mobile marketing conference will see a host of speakers from Dentsu Aegis Network, Pizza Hut, Uber, Kraft Heinz, Bajaj Corp, Vodafone, and more

exchange4media Staff 04-October-2018

Considered as one of the sharpest marketing minds in the country, Sanjay Gupta was recognised as India’s ‘Top 40 Under 40 Hottest Business Leaders’ in 2015

exchange4media Staff 03-October-2018

A post graduate from IIM-Lucknow, Verma’s FMCG journey began at Hindustan Unilever Limited where he worked for 15 years across multiple roles in sales and marketing

exchange4media Staff 28-September-2018

Bhasin will delve further into the theme for this year's conference - Mobile Marketing: Claiming a Bigger Share of the Marketer’s Purse

exchange4media Staff 26-September-2018

Sankalp Potbhare, MD - South Asia of Kraft Heinz India, will speak on setting the agenda for utilising mobile both as platform and channel to drive growth

exchange4media Staff 21-September-2018

The fourth edition of The Maddies Awards 2018 will be held on October 31 in Mumbai

exchange4media Staff 19-September-2018

With the power of machine learning, CleverTap leverages psychographic segmentation capabilities to process millions of data points across an entire user base to determine micro-segments of audiences

exchange4media Staff 04-July-2018