e4m Screenage Conference 2022 saw industry heads share interesting instances when they used technology to innovatively promote their brands

exchange4media Staff Nov 25, 2022 8:51 AM


At the e4m Mobile Marketing Conference, 2022, Co-Founder of Fandrum Samridhi Katyal engaged in a fireside chat about how brands could leverage fanbase

exchange4media Staff Nov 24, 2022 1:09 PM

Girish Kalyanaraman?blur=25

At e4m Screenage Conference 2022, Girish Kalyanaraman, Vice President and Brand Operations Leader, Indian subcontinent, Procter & Gamble, spoke on ‘Making Mobile Technologies Work for Brands’

exchange4media Staff Nov 23, 2022 4:53 PM


Panellists at the e4m Screenage Conference delved into the topic 'Mobile Marketing Metrics that Matter'

exchange4media Staff Nov 23, 2022 2:05 PM

B Thiagarajan?blur=25

At e4m Screenage Conference 2022, the Managing Director of Blue Star said companies should be marketing-oriented rather than sales-focused

exchange4media Staff Nov 22, 2022 4:18 PM

locked screen?blur=25

Experts say locked phone screens offer endless possibilities for brands, but caution that the space should be used mindfully to attract customers and ensure they are not annoyed or overwhelmed

Shantanu David Aug 2, 2022 8:30 AM

Mobile gaming?blur=25

With PMAR predicting that digital will grow its share to 37% in 2022 and mobile will command 96% of this spends, mobile advertising is expected to dominate the gaming marketing space

Shantanu David Mar 7, 2022 8:55 AM


With over 150 million active users, the lockscreen content platform was a favourite among major studios, music labels and OTT services

exchange4media Staff Dec 22, 2021 1:49 PM

Masters Of Marketing?blur=25

The event is slated to take place on December 3 and is based on the theme 'Building Resilient Brands-Thriving in the Era of Mobile'

exchange4media Staff Dec 3, 2021 8:53 AM

Hemant Malik?blur=25

Malik, Divisional Chief Executive - Foods, ITC and the Jury Chair for The Maddies 2021, also noted that the measurability of mobile medium makes it an ideal advertising platform

exchange4media Staff Nov 29, 2021 9:05 AM

The Maddies?blur=25

The speakers to address the sessions at the event will be Ankit Prasad, Founder & CEO, Bobble AI, and Neil Barman, Chief Growth Officer,

exchange4media Staff Nov 24, 2021 9:13 AM

The Maddies?blur=25

The best minds in the world of marketing along with Jury Chair Hemant Malik, Divisional CE - Food Business, ITC ltd., shortlisted the entries on the basis of Concept, Innovation, Execution and Results

exchange4media Staff Nov 22, 2021 9:04 AM


At Screenage 2021, Kelly Kokonas, EVP, Global Data for Starcom Publicis Groupe, spoke on ‘Emerging Role of Mobile in Consumer Experiences and Identity Resolution’

exchange4media Staff Oct 29, 2021 4:34 PM


A panel comprising Kosal Malladi, Ajay Dhyani, Siddharth Dabhade, Prajwalita Borah, Juhi Singh and Kirtiman Kohli discussed the next wave of mobile growth

exchange4media Staff Oct 28, 2021 1:32 PM

sunayan mitra?blur=25

Screenage 2021: Sunayan Mitra, Director Coffee & Beverages, Nestle, South Asia Region, spoke about fingertip marketing

exchange4media Staff Oct 25, 2021 8:52 AM

Ritu Mehrotra?blur=25

Ritu Mehrotra, Regional Manager – South Asia, delivered a special address on 'Unlocking your App Marketing Automation - Driving Mobile App Promotion in a COVID-19,' at e4m’s Screenage 2021

exchange4media Staff Oct 23, 2021 8:30 AM

screenage conference?blur=25

The virtual conference will comprise keynote sessions, fireside chats, panel discussions and speaker sessions

exchange4media Staff Oct 22, 2021 8:42 AM


The latest report by Integral Ad Science highlights brand safety, ad fraud, and viewability trends across display, video, mobile web, and in-app advertising

exchange4media Staff Oct 19, 2021 2:04 PM


Appsumer is a performance insights platform for mobile app advertisers

exchange4media Staff Oct 13, 2021 2:55 PM