The Maddies 2024: Unilever bags 7 metals for its innovative mobile marketing strategies
The brand bagged 4 golds and 3 silver metals across categories
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Published: Nov 28, 2024 10:08 PM | 1 min read
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The exchange4media Group hosted the 10th edition of e4m Mobile Awards - The Maddies 2024 today in Mumbai. The star-studded award ceremony was attended by luminaries and experts from the advertising and marketing ecosystem.
At the spectacular awards night, Unilever took home a total of 7 metals for its innovative mobile marketing strategies. The brand won 4 golds and 3 silver metals across categories for their path-breaking work in the mobile marketing space.
The Maddies recognises, honours and celebrates marketing stories that use effective and innovative mobile marketing strategies. Industry heads gathered under one roof to celebrate the talent and exemplary work in the mobile marketing space.
Apart from Unilever, the top brands that took home the most metals include Aditya Birla Group, Swiggy, ITC, Noise, Castrol and Asian Paints while the agencies that bagged the highest number of metals include Madison Media, Interactive Avenues, HiveMinds Innovative Market Solutions, Netcore Cloud and Performics India.
This year, The Maddies 2024 jury was chaired by Amit Syngle, Managing Director & Chief Executive Officer, Asian Paints. The other jury members included industry leaders, seasoned professionals, and renowned personalities from the industry.
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