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Screenage 2021: Join e4m’s Mobile Marketing Conference today at 2.30 PM

The virtual conference will comprise keynote sessions, fireside chats, panel discussions and speaker sessions

e4m by exchange4media Staff
Published: Oct 22, 2021 8:42 AM  | 3 min read
screenage conference

While it was already expanding rapidly, the pandemic has pushed the scope for mobile marketing beyond the horizon and with ‘The Next Wave of Mobile Growth’ conference, the exchange4Media group is mapping out what lies ahead with the help of marketing luminaries and experts.

In the conference that is to be held on October 22, industry leaders will track the new innovations happening in the mobile marketing space and talk about how marketers can benefit from the ever-evolving space.

The entire umbrella of industries is driven by customers and their continued engagement, therefore, Dr. Annurag Batra - Chairman & Editor in Chief, exchange4media and Business World, will have a conversation with Vipul Chawla - President - Pizza Hut International (Yum Brands), on how to create the best possible experience for customers.

The day-long session will comprise a slew of sessions involving panels and individual speakers, as well as play host to fireside chat sessions dealing with both general and specific applications for mobile marketing. The latter will kick off with ‘The New Frontier for Mobile App’ where Ahtesham Ali - Vice President - Monetisation, Operations & Programmatic business, NDTV and Tanushree Radhakrishnan - Head Biddable, GroupM, chaired by Amit Yadav - Country Manager, South Asia, PubMatic..

Given that most transactions today are done over mobile devices, app experiences have become the kingdom of customers who are, of course, king and queen. Shakeel Anjum of Honda Cars India, Vikas Bansal of Amazon Pay, Meghna Apparao of Licious, Niraj Ruparel of WPP India, and more will discuss how to make customers engage more (temporally and transactionally) in a session chaired by Rajesh Pantina-Director-Marketing, Asia Pacific, InMobi.

Other highlights include addresses by Shalini Pillai Banerjee - Head of GPay & NBU Marketing, Google Pay on Building user preference in a world of “transactions”, and optimal mobile retargeting strategies by Sunayan Mitra - Director Coffee & Beverages, Nestle, South Asia Region. Ritu Mehrotra - Commercial Director - APAC & Oceania (inter), Booking.com will also deliver a special address on mobile app promotion.

Other sessions include ‘Advanced metrics in mobile marketing’ and how to dynamically address them, in a session chaired by Kosal Malladi - Vice President, Madison World, and including Ajay Dhyani - Head- Marketing & E-commerce, Timex Group; Siddharth Dabhade - Managing Director of MiQ India & SAARC, MiQ Digital Commercial Pvt Ltd; Prajwalita Borah - Head Marketing, 91Mobiles; Juhi Singh - Head of Digital Center of Excellence - India & International, Marico and Kirtiman Kohli - Digital Marketing & CRM Lead, Reckitt Benckiser.

The day will conclude with two keynote sessions, namely, ‘Emerging role of mobile in consumer experiences and identity resolution by Kelly Kokonas - EVP Global Data, Starcom Publicis Groupe, capped off with an address on Our Digital Future by Andy Hood - VP Emerging Technologies, WPP.

In this congregation of marketing thought leaders, we will try to make sense of the new innovations happening in the mobile marketing space and talk about how marketers can benefit from it.

Follow this link to register for this virtual summit:

https://screenage2021.virtex.in/registration/

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