Pernod Ricard’s Pierre de Greef to discuss mobile-led brand experiences at e4m Screenage

Pierre de Greef, Chief Digital Marketing Officer at Pernod Ricard, is set to take the stage at e4m Screenage to share his insights on the evolving role of mobile in modern brand storytelling. The eighth edition of e4m Screenage, the much-awaited mobile marketing conference, will be held on December 2 in Mumbai. In his session titled “Crafting Digital Intimacy: How Mobile is Redefining Brand Experience in the Spirits Industry,” Greef will explore how mobile platforms have become central to creating personalised and emotionally resonant consumer experiences.

As consumers seek more personal, immersive, and authentic interactions, mobile is becoming the ultimate medium for building emotional connections in the spirits industry. This session explores how data, creativity, and technology converge to craft meaningful digital experiences from personalized storytelling to responsible engagement, redefining how premium brands connect with their audiences in a mobile-first era.

As consumers increasingly turn to their mobile devices for discovery, engagement, and purchase, brands are reimagining how they communicate and build trust. Pierre de Greef will share key insights into how the spirits industry is leveraging data, creativity, and technology to deepen connections with consumers and enhance brand loyalty in a mobile-first world.

During his address, he will touch on key points like how mobile platforms are transforming brand storytelling in the premium and spirits category, leveraging data and AI to personalize consumer journeys while maintaining brand integrity, the role of social and conversational commerce in driving brand affinity, how Gen Z and Gen Alpha are reshaping digital experiences in luxury and lifestyle categories and more.

De Greef’s session will also highlight Pernod Ricard’s innovative approach to harnessing mobile for immersive storytelling and seamless consumer journeys. His perspective is expected to offer valuable takeaways for marketers aiming to craft meaningful digital experiences.

e4m Screenage, scheduled to be held on December 2 in Mumbai, will bring together industry heads and experts to share insights on a wide range of topics to further decode the world of mobile marketing. The conference serves as a platform to bring together marketers, content creators, and industry leaders to explore the mobile marketing revolution that is shaping the digital era today.