Pernod Ricard to sell Imperial Blue business to Tilaknagar Industries

The deal is part of the global spirits major’s strategy to streamline its portfolio and double down on premiumization

by e4m Staff
Published: Jul 24, 2025 12:17 PM | 1 min read

Pernod Ricard India has signed a definitive agreement to sell its Imperial Blue business division to Tilaknagar Industries Ltd (TI).

The deal is part of the global spirits major’s strategy to streamline its portfolio and double down on premiumization in one of its fastest-growing markets.

The sale will allow Pernod Ricard to exit the value segment and reallocate resources towards higher-margin, high-growth brands such as Royal Stag, Blenders Pride, Chivas, Jameson, Absolut, and Ballantine’s. The company said the transaction will be immediately accretive to operating margins and net sales growth once closed.

“This is a strategic move to sharpen our focus on more profitable and faster growing brands in India,” said Alexandre Ricard, Chairman and CEO of Pernod Ricard. “It fuels our ambition to succeed even further in one of our top markets.”

Jean Touboul, CEO of Pernod Ricard India, noted that the exit from the “Admix Value” segment opens a new chapter centered on innovation and premium experiences tailored for the evolving Indian consumer.

The transaction is subject to approval from the Competition Commission of India and is expected to close in the coming months.