From elevator moments to anniversary blunders, how Imperial Blue’s ‘Men Will Be Men’ became Indian advertising's most enduring campaign over 25 years

Aryendra Khan Jan 26, 2026 10:00 AM

Through this transaction, Tilaknagar Industries gains access to the ‘Imperial Blue’ brand and allied trademarks, including ‘Imperial Black’ and ‘Imperial Red’ globally

e4m Staff Dec 1, 2025 12:33 PM

The deal is part of the global spirits major’s strategy to streamline its portfolio and double down on premiumization

e4m Staff Jul 24, 2025 12:17 PM

Inbrew Beverages and Tilaknagar Industries are seeking to raise $500 million each through private credit

e4m Staff Jul 15, 2025 8:51 AM

The light-hearted Diwali campaign videos feature notable celebrities such as ex Bigg Boss contestants Rubina Dilaik and Karan Kundrra

exchange4media Staff Oct 26, 2022 1:14 PM

The film created by Ogilvy and Mather will be seen on TV and digital channels

exchange4media Staff Oct 13, 2020 2:02 PM

Ad experts say the new draft guidelines, if enforced, may hit surrogate advertising, and pose a challenge to agencies who, along with brands, can be pulled up in case of non-compliance

Neeta Nair Sep 16, 2020 8:33 AM