Ad experts say the new draft guidelines, if enforced, may hit surrogate advertising, and pose a challenge to agencies who, along with brands, can be pulled up in case of non-compliance

Neeta Nair Sep 16, 2020 8:33 AM

Bengaluru Fc and Imperial Blue?blur=25

The Indian Super League champions announced a one-year association with the Pernod Ricard brand

exchange4media Staff Nov 6, 2019 6:41 PM

Imperial Blue uses mobile to reach newer audiences?blur=25

The brand has tied up with Airtel, Tata Docomo & Uninor to launch Seagram’s Imperial Blue Superhits Movie for the mobile platform

exchange4media Staff Jan 22, 2013 7:28 PM