Inbrew and Tilaknagar eye private credit to fund bid for Pernod Ricard’s Imperial Blue
Inbrew Beverages and Tilaknagar Industries are seeking to raise $500 million each through private credit
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Published: Jul 15, 2025 8:51 AM | 1 min read
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Inbrew Beverages and Tilaknagar Industries, two Indian liquor companies, are competing to acquire Imperial Blue, a popular whiskey brand owned by Pernod Ricard. According to a report by Reuters, both firms are actively seeking to raise approximately $500 million each through private credit sources.
Sources, who requested anonymity, revealed that both companies have approached multiple private credit funds to support their acquisition bids.
A fund manager from one of the involved credit firms was quoted as saying, “Both the companies have reached out to private credit funds to back them up whenever they win the bid. Many funds have given commitments to both the issuers, as only one of them will actually go ahead with the borrowing.”
The report also noted that, to support their respective bids, Inbrew Beverages has appointed Standard Chartered Bank as its banker, while Tilaknagar Industries has engaged Avendus Capital.
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