Pernod Ricard increases ad spends in FY24
The company spent Rs 845 crore on advertising and promotional activities
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Published: Nov 13, 2024 4:31 PM | 1 min read
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Pernod Ricard reported has reported 1.2% hike in its advertising and promotional expenses in FY 24 at Rs 845.14 crore.
Also, the company has become the largest Indian spirit maker in India in terms of revenue, with a consolidated sales revenue of Rs 26,773.22 crore in FY24.
According to Registrar of Companies data, Pernod Ricard India Pvt Ltd (PRI) has reported an overall 6.9 per cent increase in its revenue from operations for FY24, and its profit rose 20.9 per cent to Rs 1,620.58 crore.
The total income of PRI surged 7.09 per cent to Rs 26,936.51 crore for the financial year ended March 2024. Its total expenses in FY24 were Rs 24,767.1 crore, up 6.04%.
Meanwhile, the company has shared that investing €200 million to build its biggest Asian distillery in Nagpur, Maharashtra.
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