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Personalisation needs to come from consumer insights: Pernod Ricard’s Pierre de Greef

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At e4m Screenage 2025, Pierre de Greef reveals why mobile velocity, AI and hyper-personalisation are redefining how spirit brands earn attention in India

e4m Staff Dec 3, 2025 3:40 PM

Pernod Ricard’s Pierre de Greef to discuss mobile-led brand experiences at e4m Screenage

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Pierre de Greef, Chief Digital Marketing Officer, Pernod Ricard, will share insights on the topic 'Crafting Digital Intimacy: How Mobile is Redefining Brand Experience in the Spirits Industry'

e4m Desk Nov 5, 2025 12:55 PM