The Maddies 2025: Meet the visionaries steering the Grand Jury for 11th edition

The exchange4media Mobile Awards – The Maddies is back with its 11th edition to honour and celebrate innovation and excellence in mobile marketing. Like the past editions, the upcoming edition too aims to recognise and honour creativity, strategic thinking and pathbreaking campaigns in the mobile marketing ecosystem.

The Grand Jury for The Maddies 2025 has been officially announced, featuring a distinguished line-up of industry stalwarts, thought leaders, and innovators who have played pivotal roles in shaping the marketing and advertising landscape.

This esteemed Jury panel brings together expertise across diverse sectors, ensuring a fair evaluation process for one of the most prestigious recognitions in mobile marketing. The awards aim to spotlight ideas that not only engage audiences but also drive measurable business impact through the power of mobile platforms. Over the years, The Maddies has become a benchmark for excellence, inspiring brands and agencies to push the boundaries of digital storytelling.

This year, Vishakha Mulye, Managing Director & Chief Executive Officer of Aditya Birla Capital, has been announced as the Jury Chair for the Maddies 2025. Mulye will head the esteemed jury that will evaluate the best in mobile marketing innovation. Joining her as the Co-Jury Chair is Dr. Annurag Batra, Chairman and Editor-in-Chief of BW Businessworld and exchange4media.

The members of the Grand Jury include:

• Kavita Jagtiani, Chief Marketing Officer, L&T Finance Ltd
• Pooja Baid, Chief Marketing Officer, Philips Domestic Appliances
• Binda Dey, Group Chief Marketing Officer, Knight Rider Sports Pvt. Ltd.
• Shahana Sen Mishra, CMO Advisory & AI Marketing - Practice Head, Wipro
• Himanshu Khanna, Chief Marketing Officer, Raymond
• Rohit Talwar, Chief Marketing Officer, JSW Paints
• Vednarayan Sirdeshpande, Director Ecommerce Marketing & Consumer Data, Mondelez International
• Udit Malhotra, Head of Marketing (CMO), MG Motor
• Aniruddha Haldar, Sr. Vice President Marketing, TVS Motors
• Kaiyomurz Daver, Chief Marketing Officer, Nippon India Mutual Fund
• Maneesh Mishra, Chief Product and Marketing Officer, Bandhan Life
• Anupam Aashish, Head of Marketing, Fortune India & Open Media, RPSG
• Abhijit Bhattacharya, Chief Marketing Officer & Sr. VP, DLF Limited
• Aditi Puri, SVP & Head of Marketing, HSBC
• Pranav S Pathak, VP & Head - Channel Marketing, Niva Bupa Health Insurance
• Raja Chakraborty, Chief Marketing Officer, Continental Coffee
• Anuja Trivedi, Chief Strategy & Marketing Officer, Shemaroo Entertainment Ltd.
• Muralikrishnan L, Co-Founder & Chief Marketing Officer, Wow! Momo
• Sachin Vashishtha, Chief Marketing Officer, Paisabazaar
• Sachin Chhabra, Ex Chief Marketing Officer, Adani Cements
• Rajat Abbi, VP - Global Marketing & CMO, Schneider Electric
• Sujay Rachh, Chief Marketing Officer, Nuvama Group
• Ajay Sharma, Head of LCS Advertising - Wireless, Consumer Electronics, Hardlines and Softlines (Fashion), Amazon Ads
• Tarun Ummat, Managing Director – India, Teads
• Pratik Gour, Co-Founder, Footprynt

With the unveiling of the 2025 Grand Jury, anticipation builds within the industry as leading marketers and strategists come together to identify the most transformative mobile campaigns of the year. The Maddies, organised by exchange4media, continues its legacy of recognising, honouring, and celebrating campaigns that demonstrate creativity, innovation, and effectiveness in mobile marketing.

For this year’s edition, the Selection Board also features some of the most influential names from across the advertising, marketing, and media industries. The combined experience of the Grand jury members and the Selection Board ensures a thorough evaluation process, maintaining the awards’ benchmark for credibility and excellence.