The Maddies 2025: Meet the powerhouse Selection Board

The exchange4media Mobile Awards – The Maddies is back with its 11th edition this year, celebrating innovation and excellence in mobile marketing. The upcoming edition promises to be even more exciting, as it continues to honour creativity, strategic thinking, and measurable results in the mobile marketing ecosystem. For this year’s edition, the Selection Board has been announced, featuring some of the most influential names from across the advertising, marketing, and media industries.

This distinguished selection panel brings together leaders known for their visionary approach, creative brilliance, and data-driven insights. Their combined experience across brand strategy, digital innovation, and media transformation ensures a robust evaluation process, maintaining the awards’ benchmark for credibility and excellence.

Vishakha Mulye, Managing Director & Chief Executive Officer of Aditya Birla Capital, has been announced as the Jury Chair for the Maddies 2025. Mulye will head the esteemed jury that will evaluate the best in mobile marketing innovation.

Take a look at the Selection Board:

The Maddies recognises, honours and celebrates marketing stories that use effective and innovative mobile marketing strategies. Over the years, The Maddies has emerged as one of the key platforms recognising brands, agencies and marketers who have effectively leveraged mobile platforms to drive impactful campaigns and meaningful consumer engagement.

With the mobile marketing landscape constantly evolving, The Maddies 2025 will serve as a reflection of how brands are adapting and excelling in this dynamic environment. The Selection Board’s role will be crucial in identifying and celebrating the campaigns that achieve business goals and set new standards for creativity, storytelling, and innovation in the mobile-first era.