Vishakha Mulye named Jury Chair for The Maddies 2025

The exchange4media Mobile Awards – The Maddies is back with its 11^th edition this year! Vishakha Mulye, Managing Director & Chief Executive Officer of Aditya Birla Capital, has been announced as the Jury Chair for the Maddies 2025. A renowned leader known for her strategic acumen and visionary leadership, Mulye will head the esteemed jury that will evaluate the best in mobile marketing innovation. The Maddies recognises, honours and celebrates marketing stories that use effective and innovative mobile marketing strategies.

The Maddies Awards celebrate excellence in mobile marketing, honouring brands and agencies that effectively leverage the power of mobile platforms to engage audiences and drive impact. With Mulye at the helm, this year’s jury is expected to bring a sharper focus on innovation, storytelling, and the seamless integration of technology with consumer insight. Joining her as the Co-Jury Chair is Dr. Annurag Batra, Chairman and Editor-in-Chief of BW Businessworld and exchange4media.

Vishakha Mulye, MD & CEO at Aditya Birla Capital Limited (ABCL), is also the Director on the board of Aditya Birla Management Corporation Private Limited (ABMCPL), the apex corporate body of Aditya Birla Group, that provides strategic direction and vision to its group companies. Taking charge in 2022, Vishakha envisioned the ‘One ABC, One P&L’, strategy, anchored on the principles of 'One Customer, One Experience and One Team'.

This strategic roadmap has been central to Aditya Birla Capital’s transformative journey, driving accelerated growth and improved profitability across businesses. By leveraging data, digital and technology, she reimagined its business model, strengthened platform capabilities, and embarked on a mission to simplify finance, making it as simple as ABCD.

Under her leadership, Aditya Birla Capital expanded its offerings across Loans, Investments, Insurance, and Payments, and developed an omnichannel D2C platform to deliver comprehensive financial solutions through ‘ABCD’, its user-friendly, intuitive mobile app. She was also instrumental in seamlessly executing the amalgamation of Aditya Birla Finance Ltd., with Aditya Birla Capital Limited, enabling better access to capital, driving operational synergies and enhanced value creation for all stakeholders.

The exchange4media Mobile Awards – The Maddies acknowledges and recognises marketing stories that employ an effective mobile marketing strategy done in India. The winners will be judged based on innovation, concept, execution and results by a highly experienced independent panel of industry leaders. These awards are open to all industries linked to Mobile Marketing (Clients, Creative, Media Agencies, Digital Agencies and Publishers, etc).

Expressing delight on being the Jury Chair, Vishakha Mulye said, “Glad to be joining The Maddies this year as the Jury Chair. Today, mobile is no longer just a channel or a screen. It is a dynamic space and an essential touch point for brands to become a part of consumers’ everyday lives. In my view, great mobile marketing is all about creating seamless experiences, building deeper connections and driving relevant conversation. It's where technology and imagination come together”.

“What I'm especially looking forward to this year is the diversity of perspective on this year's Jury. Together, we reflect and celebrate the power of mobile as a transformative medium. I wish all participants the very best and look forward to discovering fresh ideas, innovative approaches, and interesting campaigns that redefine excellence in mobile marketing. Let's continue to push boundaries and inspire one another, and shape the future of mobile, together”, she added.