Laqshya Pitch Best CMO Awards 2025: Darshana Shah honoured

Darshana Shah, Chief Marketing Officer, Aditya Birla Capital Ltd., was honoured at the Laqshya Pitch Best CMO Awards 2025 held on September 24 in Mumbai. The award celebrates the exceptional contributions of Chief Marketing Officers (CMOs) in the world of banking, financial services, and insurance (BFSI) sector.

These awards honour visionary leaders who have not only elevated their brands but have also driven transformative change in the industry through innovative marketing practices. It highlights the crucial role CMOs play in shaping perceptions, building trust, and driving growth, ensuring BFSI brands remain relevant and connected with customers in an increasingly competitive and evolving digital age.

Shah is a visionary brand and digital leader with over 25 years of experience across financial services, retail, private brands, and IT education. She has spearheaded brand strategy, digital transformation, and customer experience, driving impactful growth through innovation and data-driven marketing. Recognized for her strategic foresight, Darshana excels in brand management, martech strategies, and leadership development, consistently delivering high-value marketing outcomes and customer-centric business transformation.

Prior to this role, Darshana has led digital, marketing, and customer experience at Aditya Birla Health Insurance, along with leadership roles at HyperCITY, Reliance Retail, and Future Group. An alumna of Harvard Business School, NMIMS, and Mithibai College, Darshana excels in brand management, martech strategies, and leadership development, consistently delivering high-value marketing outcomes and customer-centric business transformation.

The Laqshya Pitch Best CMO Awards 2025 celebrated the best marketing professionals in India who have not only navigated their organizations through unprecedented challenges but have also charted new horizons of innovation and customer engagement. This annual celebration honours visionary leaders and brands that serve as a benchmark of excellence, inspiring the next generation of marketers.

The Laqshya Pitch Best CMO Awards aim to honour the best marketing professionals in India and award them for their innovative, creative, and collaborative efforts over the past year. The winners were selected across 13 categories for their exemplary and impactful work throughout 2024.