The Maddies 2025 jury meet today: Identifying the best in mobile marketing

The Maddies 2025 jury is all set to meet today to evaluate and select the most outstanding work in mobile marketing from across the industry. As one of the most anticipated events in the digital marketing space, the Maddies by the exchange4media Group continues to recognise and celebrate innovation, creativity, and result-driven work that have pushed the boundaries of mobile-first communication.

Know more about The Maddies

This year’s nominations span a wide range of categories, highlighting how brands are leveraging mobile technologies to engage audiences in smarter and more immersive ways.

Leading the judging process is Vishakha Mulye, Managing Director & CEO of Aditya Birla Capital, who serves as the Jury Chair for the 11th edition. Joining her as the Co-Jury Chair is Dr. Annurag Batra, Chairman and Editor-in-Chief of BW Businessworld and exchange4media. The jury panel features a stellar line-up of industry stalwarts who have played key roles in shaping the marketing and advertising landscape.

Under Mulye’s leadership, the distinguished panel of experts will deliberate and finalise the winners, with a key focus on impact, originality, and strategic execution. The Maddies, organised by exchange4media, continues its legacy of recognising, honouring, and celebrating campaigns that demonstrate effectiveness in mobile marketing.

Read more about the visionaries

Expressing excitement at being the Jury Chair, Vishakha Mulye said, “Glad to be joining The Maddies this year as the Jury Chair. Today, mobile is no longer just a channel or a screen. It is a dynamic space and an essential touch point for brands to become a part of consumers’ everyday lives. In my view, great mobile marketing is all about creating seamless experiences, building deeper connections and driving relevant conversation. It's where technology and imagination come together”.

“What I'm especially looking forward to this year is the diversity of perspective on this year's Jury. Together, we reflect and celebrate the power of mobile as a transformative medium. I wish all participants the very best and look forward to discovering fresh ideas, innovative approaches, and interesting campaigns that redefine excellence in mobile marketing. Let's continue to push boundaries and inspire one another, and shape the future of mobile, together”, she added.

Our jury members include:

• Vishakha Mulye, Managing Director & Chief Executive Officer, Aditya Birla Capital (Jury Chair)
• Dr. Annurag Batra, Chairman and Editor-in-Chief of BW Businessworld and exchange4media (Co-Jury Chair)
• Nawal Ahuja, Co-Founder, exchange4media 
• Neelima Burra, Chief Strategy, Transformation and Marketing Officer, Luminous Power Technologies Pvt Ltd
• Kavita Jagtiani, Chief Marketing Officer, L&T Finance Ltd.
• Binda Dey, Group Chief Marketing Officer, Knight Rider Sports Pvt. Ltd.
• Khyati Shah, Chief Marketing Officer, Wellspun
• Shahana Sen Mishra, CMO Advisory & AI Marketing - Practice Head, Wipro
• Anuja Trivedi, Chief Strategy & Marketing Officer, Shemaroo
• Rohit Talwar, Chief Marketing Officer, JSW Paints
• Vednarayan Sirdeshpande, Director Ecommerce Marketing & Consumer Data, Mondelez International
• Sagar Vira, Global Brand Manager - Motorcycle Oil, Castrol
• Udit Malhotra, Head of Marketing (CMO), MG Motor
• Aniruddha Haldar, Sr. Vice President Marketing, TVS Motors
• Kaiyomurz Daver, Chief Marketing Officer, Nippon India Mutual Fund
• Suraj Kathuria, Head of Marketing, Sunfeast, ITC
• Abhijit Bhattacharya, Chief Marketing Officer & Sr. VP, DLF Limited
• Tanmay Prusty, Chief Marketing Officer, Crompton Greaves
• Pranav S Pathak, VP & Head - Channel Marketing, Niva Bupa Health Insurance
• Raja Chakraborty, Chief Marketing Officer, Continental Coffee
• Kuldeep Pawar, Chief Marketing Officer, Spice Money
• Sachin Vashishtha, Chief Marketing Officer, Paisabazaar
• Sujay Rachh , Chief Marketing Officer, Nuvama Group
• Ajay Sharma, Head of LCS Advertising - Wireless, Consumer Electronics, Hardlines and Softlines (Fashion), Amazon Ads
• Tarun Ummat, Managing Director – India, Teads
• Pratik Gour, Co-Founder, Footprynt
• Satyabrata Das, Chief Alliance Officer, Laqshya Media
• Himanshu Mody, Partner and Head of India, DEPT
• Himanshu Pandey, Founder & Chief Executive Officer, Segumento