UltraTech Cement named 'Mobile Marketer of the Year' at The Maddies 2025
The brand bagged 6 metals including 3 golds, 2 silver metals and 1 bronze metal for its outstanding work and innovation
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Published: Dec 2, 2025 10:02 PM | 1 min read
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UltraTech Cement has been named Mobile Marketer of the Year at the 11th edition of the exchange4media Mobile Awards – The Maddies. The win highlights the brand’s creative and mobile-led strategies to reach consumers across diverse markets. With data-driven communication, targeted campaigns, and innovative use of mobile platforms, Ultratech Cement shows how traditional sectors can effectively leverage digital tools to build deeper engagement.
The brand took home 6 metals including 3 golds, 2 silver metals and 1 bronze metal for its outstanding work and innovation. The 11th edition of The Maddies was held on December 2 in Mumbai in the presence of industry leaders and experts from the marketing, advertising and media world.
The prestigious awards recognised and celebrated and honoured the most impactful and innovative mobile marketing campaigns. Among the other key winners of The Maddies were Mindshare India, Britannia, Colgate, Wavemaker India, Flipkart Ads and Netcore Cloud.
Vishakha Mulye, Managing Director & Chief Executive Officer of Aditya Birla Capital, served as the Jury Chair for the Maddies 2025. The Grand Jury featured a distinguished line-up of industry stalwarts, thought leaders, and innovators.
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