The Maddies 2025: Britannia takes home 9 metals for its impressive work

The brand won 4 golds, 4 silver and 1 bronze metal across categories for its creativity and marketing brilliance

by e4m Desk
Published: Dec 2, 2025 10:01 PM | 1 min read

The exchange4media Group hosted The Maddies 2025 at a star-studded ceremony today, December 2. The awards recognised, celebrated and honoured the most impactful and innovative mobile marketing campaigns. Among the key winners of Maddies 2025 was Britannia which took home 9 metals for its impressive work. The brand won 4 golds, 4 silver and 1 bronze metal across categories for its creativity and marketing brilliance. The recognition reflects the brand’s ability to blend technology with consumer insights to drive measurable business impact.

Among the other key winners were Ultratech Cement, Mindshare India, Colgate, Wavemaker India, Flipkart Ads and Netcore Cloud. While UltraTech Cement was honoured with the ‘Mobile Marketer of The Year’ title, Mindshare India bagged the ‘Agency of the Year’ award.

Vishakha Mulye, Managing Director & Chief Executive Officer of Aditya Birla Capital, served as the Jury Chair for the Maddies 2025. The Grand Jury featured a stellar line-up of industry leaders and business heads who have played leadership roles in shaping the marketing and advertising landscape.

The Maddies acknowledges and recognises marketing stories that employ an effective mobile marketing strategy in India. The winners were judged based on innovation, concept, execution and results by a highly experienced independent panel of industry leaders.