mindshare-india
ICMA

This year’s edition witnessed a whopping 480 entries competing against each other

editor@exchange4media.com Aug 29, 2019 7:33 AM

YouTube

If done in the right context, the 6-second Bumper Ads can create brand recall and grab the consumer’s attention in a short span, say industry experts

Shikha Paliwal Jul 15, 2019 8:26 AM

axe

Axe's #Abteribari campaign aims to deconstruct outdated views on masculinity

Nafisa Shaheen Jul 3, 2019 8:46 AM

KhurranaaNaezy

The music video, created in collaboration with Arré and Mindshare, aims to redefine Indian society’s traditional rules of masculinity

exchange4media Staff Jun 24, 2019 8:45 PM

Warc

DDB Mudra, McCann Worldgroup India among other winners

exchange4media Staff Jun 7, 2019 12:36 PM

Niraj Ruparel

On the interactive video chatbot ad with social media influencer Mallika Dua, Ruparel spoke about how such a campaign weeds out trolls during a live chat

Shweta Raaj Singh Apr 23, 2019 8:51 AM

GOAFEST

Here’s what the newbies, as well as some young adlanders, expect at Goafest 2019

exchange4media Staff Apr 11, 2019 2:37 PM

Mallika Dua Idea

As part of Idea 4G #IndiaKaLiveNetwork initiative, the campaign is an attempt to bring alive the experience of video calling with a renowned celebrity in real time

exchange4media Staff Apr 8, 2019 2:22 PM

PTATVFirst

The 5th edition of Prime Time Awards and the TV First Conference was held on January 31. 2019 at the ITC Maratha, Mumbai

exchange4media Staff Feb 1, 2019 2:30 PM

One fulcrum

As of January 1, 2019 Mindshare Fulcrum has become the integrated media buying partner for the country's single largest advertiser - Hindustan Unilever Limited

exchange4media Staff Jan 22, 2019 8:12 AM

Mindshare

December 31 will be his last working day at Mindshare India. Deshpande joined Mindshare in 2010 as Senior Director-Content at Mindshare Fulcrum.

Venkata Susmita Biswas Dec 29, 2018 10:37 AM

Mindshare

Mindshare Fulcrum anchored the event with Star TV and Hotstar for content creation and broadcasting of main award ceremony

exchange4media Staff Dec 11, 2018 6:43 PM

PK Conclave

Prasanth Kumar, CEO South Asia, Middle East and Africa, Mindshare, spoke about using emotion to connect with the distracted consumer at the second edition of exchange4media Conclave South

exchange4media Staff Dec 1, 2018 9:57 AM

mindshare at maddies

Mindshare wins 6 Golds; Havas, Wat Consult, Madison, Carat, Wavemaker win a Gold each

exchange4media Staff Oct 31, 2018 9:23 PM

MediaACE

The 4th edition of the e4m Media ACE Awards 2018, was held on 16 October 2018 in Mumbai

exchange4media Staff Oct 17, 2018 5:35 PM

GroupM Media ACE 2018

Ashish Bhasin, Chairman and CEO - South Asia of Dentsu Aegis Network was awarded the 'Network Head of the Year'

exchange4media Staff Oct 17, 2018 4:22 PM

media ace

GroupM took home the coveted ‘Network of the Year’ award. Ashish Bhasin of Dentsu Aegis Network was named the Network Head of the Year

exchange4media Staff Oct 16, 2018 10:10 PM

ICICI Lombard partnered with Stand Up comic Aditi Mittal for their digital campaign promoting World Heart Day

exchange4media Staff Oct 6, 2018 4:00 PM

The Big Bang Awards for Excellence in Communication and Media were given away during a function held at The Ritz Carlton, Bangaluru on September 28

exchange4media Staff Oct 1, 2018 8:54 AM