The Maddies 2024: Mindshare India bags ‘Agency of the Year’ title

The agency bagged 38 metals, including 14 gold metals, 16 silver and 8 bronze metals across categories

by e4m Desk
Published: Nov 28, 2024 10:09 PM | 2 min read

The exchange4media Group hosted the 10th edition of e4m Mobile Awards - The Maddies 2024 today, November 28 in Mumbai. The event was attended by the who’s who of the industry, luminaries and heads of companies, celebrating talent and exceptional works in the mobile marketing space. At the awards night, Mindshare India was honoured with the ‘Agency of the Year’ award for its creativity and innovation. The agency bagged a total of 38 metals including 14 gold metals, 16 silver and 8 bronze metals across categories.

The Maddies recognises, honours and celebrates marketing stories that use effective and innovative mobile marketing strategies. Apart from Mindshare India, Britannia Industries won big and was named the ‘Mobile Marketer of the Year’ with a total of 12 metals including 5 golds, 4 silver and 3 bronze metals.

The star-studded award ceremony was attended by industry luminaries, business heads and experts from the advertising and marketing ecosystem to celebrate the talent and exemplary work in the mobile marketing space.

Among the key brands that took the highest number of metals included Unilever, Aditya Birla Group, Swiggy, ITC, Noise, Castrol and Asian Paints. Meanwhile, the agencies that won big were Madison Media, Interactive Avenues, HiveMinds Innovative Market Solutions, Netcore Cloud and Performics India.

This year, The Maddies 2024 jury was chaired by Amit Syngle, Managing Director & Chief Executive Officer, Asian Paints. The other jury members included industry leaders, seasoned professionals, and renowned personalities from the industry.