Swiggy shines with 7 metals at The Maddies 2024

The brand bagged 3 golds, 3 silver and 1 bronze metal across categories

by e4m Desk
Published: Nov 28, 2024 10:25 PM | 1 min read

The exchange4media Group hosted the 10th edition of e4m Mobile Awards - The Maddies 2024 on November 28 in Mumbai. The star-studded award ceremony was attended by industry luminaries, business heads and experts from the advertising and marketing ecosystem. Among the big winners of the night was Swiggy that took home a total of 7 metals across categories for its outstanding work in the mobile marketing ecosystem. The brand took home 3 golds, 3 silver and 1 bronze metal across categories.

This year, The Maddies 2024 jury was chaired by Amit Syngle, Managing Director & Chief Executive Officer, Asian Paints. The other jury members of include industry leaders, seasoned professionals, and renowned personalities from the industry.

The winners were honoured in five main categories that were Marketing Strategy, Channel/Media Strategy, Enabling Technologies, Hall of Fame Awards and Short form video category. These broad categories were further divided into several sub-categories. The awards were open to all industries linked to Mobile Marketing (Clients, Creative, Media Agencies, Digital Agencies and Publishers, etc).

The top brands that took home the most metals include Unilever, Aditya Birla Group, Swiggy, ITC, Noise, Castrol and Asian Paints. Meanwhile, the agencies that bagged the highest number of metals include Madison Media, Interactive Avenues, HiveMinds Innovative Market Solutions, Netcore Cloud and Performics India.