Mindshare China wins Hisense Visual's 2025 IP integrated marketing business
Mindshare's specialized IP marketing approach will help Hisense Visual forge meaningful connections across cultural communities
by
Published: Apr 16, 2025 12:43 PM | 1 min read
Follow Us
GroupM's Mindshare China has successfully won Hisense Visual's 2025 IP integrated marketing business after an intensive multi-agency pitch. The news was announced by GroupM on LinkedIn.
With this partnership, Mindshare will deliver a holistic marketing solution for Hisense's high-end television line, encompassing creative planning and omni-channel communication strategies.
Hisense Visual, a market leader listed in 1997, has dominated China's TV sector for over a decade and ranked second in global television shipments for three consecutive years. Its technological innovation, particularly in proprietary picture quality chips, has revolutionized the large-screen market, with notable leadership in the 75-inch-plus category.
In line with the shift from "Made in China" to "Created in China", this partnership represents a significant step in modern brand building. Mindshare's specialized IP marketing approach will help Hisense Visual forge meaningful connections across cultural communities, driving sustained growth in brand value.
Read more news about Internet Advertising India, Marketing News, PR and Corporate Communication News, Digital Media News, Television Media News
For more updates, be socially connected with us onInstagram, LinkedIn, Twitter, Facebook YouTube & Google News