Jindal Stainless names Madison Media as Media AOR

Madison Media will be responsible for media strategy, planning and buying for the brand

by e4m Staff
Published: May 4, 2026 12:38 PM | 2 min read

Jindal Stainless has appointed Madison Media as its official Media Agency of Record (AOR) following a competitive multi-agency pitch.
Madison Media will manage media strategy, planning, and buying from its Gurugram office, focusing on enhancing the brand's visibility as it shifts towards a consumer-facing market.
The partnership aims to implement a more integrated and insight-driven media approach to support Jindal Stainless's growth ambitions in the B2C segment.
Executives from both companies expressed enthusiasm about the collaboration, emphasizing the importance of a data-led strategy to adapt to the evolving media landscape.

Jindal Stainless has announced the appointment of Madison Media as its official Media AOR after a multi-agency pitch. Madison Media will be responsible for media strategy, planning and buying for the brand from its Gurugram office.

With a strong footprint in the stainless steel category and an established B2B presence, Jindal Stainless is now expanding its focus toward a more consumer-facing arena. Madison Media’s mandate will be to bring a more integrated and insight-led media approach, aimed at strengthening the brand’s visibility across audiences and supporting this next phase of growth.

Ajit Varghese, Partner & Group CEO, Madison Media & Hiveminds, commented, “Jindal Stainless has built a strong and credible presence in the B2B space over the years. The next phase of growth lies in expanding that strength into the B2C segment, where visibility will be driven by sharper, more relevant consumer engagement. We’re excited to partner with them in shaping a media approach that enables this transition and supports their long-term growth ambitions.”

Sharing her excitement, Mimi Deb, COO, Madison Media Plus, said, “There’s a strong sense of forward movement with Jindal Stainless right now, which makes this partnership particularly exciting for us. Our focus will be on bringing in a more data-led, adaptive media approach that can keep up with that pace and deliver consistently as the business grows.”

Speaking about the association, Vijay Sharma, Director – Corporate Affairs, Jindal Stainless, said:

“We are pleased to onboard Madison Media as our media AOR. Their strategic approach and understanding of today’s evolving media landscape align well with our brand direction. As we continue to strengthen our brand visibility and outreach, we believe this partnership will enable us to drive greater effectiveness in our efforts.”