Madison Media named ‘Media Agency of the Year’ at e4m Prime Time Awards 2024

The agency bagged 2 golds, 5 silvers and 6 bronze metals across categories for its impressive and impactful work

by e4m Desk
Published: May 28, 2025 6:15 PM | 2 min read

At the e4m Prime Time Awards 2024, Madison Media was honoured with the ‘Media Agency of the Year’ title. The prestigious awards recognised and celebrated the most outstanding achievements in television advertising, marketing, and content creation. The 11^th edition of the awards was held at a star-studded ceremony in Mumbai on May 28. The agency bagged 2 golds, 5 silvers and 6 bronze metals across categories for its impressive and impactful work.

On winning the honour, Sam Balsara, Chairman, Madison World, expressed happiness and said, “It’s wonderful to get this accolade. This award is a testimony to all the hard work that all of us at Madison have put in. All the best to everyone”.

The e4m Prime Time Awards celebrated the exceptional creativity, strategy, and innovation demonstrated by brands and agencies across the TV ecosystem. The dazzling awards night saw the presence of brand leaders, leading advertising agencies, media planners, and marketers who came under one roof to celebrate creative brilliance.

Among the other key winners were UltraTech Cement Limited, ZEEL, Mindshare India, Havas Media Network India, Shemaroo Entertainment, Wavemaker, Times Network and Starcom. The winners were decided across five main categories and 60 sub-categories.

The Jury Chair for 11th edition of e4m Prime Time Awards was Jayen Mehta, Managing Director, Gujarat Co-operative Milk Marketing Federation Ltd, Amul. The other jury members and the selection board included eminent figures from the advertising and marketing ecosystem.