UltraTech Cement named ‘Advertiser of the year’ at e4m Prime Time Awards 2024
The brand took home 4 gold metals and 4 silver metals for its creative brilliance and impactful campaigns
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Published: May 28, 2025 6:14 PM | 1 min read
The e4m Prime Time Awards on May 28 honoured the outstanding achievements in television advertising, marketing, and content creation. The 11th edition of the awards was held in Mumbai. At the awards night, UltraTech Cement Limited was awarded with the ‘Advertiser of the year’ honour. The brand also won 8 metals including 4 gold metals and 4 silver metals across categories.
The e4m Prime Time Awards celebrated the exceptional creativity, strategy, and innovation demonstrated by brands and agencies across the TV arena. The awards night was graced by the presence of brand leaders, leading advertising agencies, media planners, and marketers.
Apart from UltraTech Cement Limited, the other key winners of the awards night were Madison Media, ZEEL, Mindshare India, Havas Media Network India, Shemaroo Entertainment, Wavemaker, Times Network and Starcom. The winners were decided across five main categories and 60 sub-categories.
The Jury Chair for e4m Prime Time Awards was Jayen Mehta, Managing Director, Gujarat Co-operative Milk Marketing Federation Ltd, Amul. The other jury members and the selection board included eminent figures from the advertising and marketing ecosystem.
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