pmar-2026
The sector’s strong finish in 2025, with a Rs 13,500-crore box office, underpins the momentum, say industry players
Sunidhi Vijay Mar 16, 2026 9:02 AM
BFSI, Retail, Clothing, Fashion and Jewellery, and E-commerce have also stepped up investments in Print, PMAR 2026 reveals
Chehneet Kaur Mar 5, 2026 9:18 AM
According to Pitch Madison Advertising Report 2026, India’s ad market reached ₹1,55,105 crore in 2025 under an expanded ADEX definition, marking 12% growth over 2024
e4m Staff Mar 3, 2026 10:52 AM
At the launch of the PMAR 2026, Amit Syngle, MD and CEO of Asian Paints, addressed the evolving dynamics between advertisers, agencies and media owners in an era of constant disruption
e4m Staff Feb 26, 2026 4:54 PM
At the launch of the PMAR 2026, a panel of senior marketers delivered a blunt verdict on the agency ecosystem: ownership, transparency and business partnership matter more than scale or speed
e4m Staff Feb 26, 2026 12:29 PM
Noting the expansion of media ecosystems and the shrinking of attention spans, brand leaders at the PMAR 2026 launch, argued that the conversation must shift from format battles to business objectives
e4m Staff Feb 25, 2026 1:58 PM
As CMOs navigate investor pressure, platform proliferation and premium ambitions, panellists at the PMAR 2026 launch explored whether brand building still holds ground against short-term sales metrics
e4m Staff Feb 25, 2026 1:49 PM
At the unveiling of PMAR 2026, Sam Balsara, Chairman of Madison World, spoke on the structural shifts reshaping the Indian advertising industry
e4m Staff Feb 25, 2026 9:19 AM
At the launch of PMAR 2026, Puri, CEO of Cipla Health, shared that marketers must adapt quickly to change, test ideas before scaling them and measure outcomes rigorously
e4m Staff Feb 25, 2026 9:08 AM
According to the Pitch Madison Advertising Report 2026, the data shows that the pressure on television was not limited to one or two sectors
e4m Staff Feb 24, 2026 6:11 PM
The report reveals that overall ADEX under the expanded definition is forecast to grow to ₹1,74,605 crore in 2026, reflecting a 12–13% rise over the 2025 base of ₹1,55,105 crore
e4m Staff Feb 24, 2026 5:30 PM
Digital’s share rose to 46% in 2025 from 42% in 2024, reflecting a decisive reallocation of advertiser budgets
e4m Staff Feb 24, 2026 5:12 PM
Pitch Madison Advertising Report 2026 shows structural shifts across categories, signalling a more selective and premium future for television
e4m Staff Feb 24, 2026 5:11 PM
Q4 emerged as the primary growth engine, with Print revenue rising 5% to Rs 6,524 crore, Pitch Madison Report 2026 has revealed
e4m Staff Feb 24, 2026 5:11 PM
According to the Pitch Madison Advertising Report 2026, total advertising expenditure is projected to reach ₹1,74,605 crores in 2026
e4m Staff Feb 24, 2026 5:11 PM
According to the Pitch-Madison Advertising Report 2026, Q3 emerged as the strongest growth driver, with revenues rising 9% to Rs 622 crore
e4m Staff Feb 24, 2026 5:11 PM
Pitch Madison Advertising Report 2026 finds Q3 accounted for 100% of OOH growth, while Q4 remained the revenue anchor
e4m Staff Feb 24, 2026 5:10 PM
PMAR 2026 estimated total AdEx at Rs 1,15,291 crore in 2025 under the legacy definition, registering 7% growth year-on-year
e4m Staff Feb 24, 2026 5:10 PM
As per the Pitch Madison Advertising Report, cinema advertising has normalised after the pandemic rebound, with growth slowing to 3% and share stuck at 0.8%
e4m Staff Feb 24, 2026 5:10 PM
The report states that the total digital AdEx in 2026 is expected to reach Rs 1.12 lakh crore
On the sidelines of the report launch, a series of insightful sessions will decode the changing dynamics of media and marketing ecosystem
The report aims to analyse key trends, highlight sector-wise growth and offer forecasts on ad spending across various platforms
On the sidelines of the report launch, a series of panel discussions will shed light on some of the pressing questions facing brands, agencies and marketers
On the sidelines of the report launch, a series of sessions will decode the changing dynamics of media and marketing
Pitch Madison Advertising Report (PMAR) 2026 will be launched on February 24, in Mumbai
e4m Staff Feb 18, 2026 9:13 AM
The report aims to analyse key trends, highlight sector-wise growth and offer forecasts on ad spending across various platforms