Pitch Madison Advertising Report 2025 to be unveiled today

The much-awaited Pitch Madison Advertising Report (PMAR) 2025 is set to be unveiled today, February 12 in Mumbai. The 23rd edition of the comprehensive report will shed light on predictions of ad spends in the media and advertising industry. The report is expected to analyse key trends, highlight sector-wise growth, and offer forecasts on ad spending across various platforms, including digital, television, print, and outdoor media. PMAR is launched by Pitch, in partnership with Madison World.

This upcoming industry report highlights key trends and transformative shifts expected to shape the market in the coming year. Given the rapid changes in consumer behaviour, technological advancements, and economic shifts, industry professionals are keenly awaiting the findings of the report to strategise their marketing investments for the year ahead.

The Pitch Madison Advertising Report analyses how and where advertising monies were spent in the past year, and projects the future growth and opportunities in the advertising ecosystem. It aims at understanding the challenges and opportunities that lie ahead for marketers and various media print, TV, radio, OOH, Internet, and cinema.

The report's credibility makes it an indispensable tool for marketers and brand leaders to stay ahead in the competitive advertising landscape. The report showcases the growth of different mediums of media in terms of revenue and forms and also includes additional details such as top category spenders, biggest gainers by state and top publication gainers, amongst other insights.

Last year, PMAR had predicted that India’s total AdEx would grow at 12.2% in 2024 while the digital AdEx was said to grow by 17% during the year to close at Rs 46565 cr. TV was predicted to grow by 8% in 2024 to reach a total of Rs 35575 cr while print was said to grow by 7% in 2024.

Pitch Madison Advertising Report a point of reference for marketers, media owners, media buying and planning professionals for staying updated on industry trends and key developments in various mediums. The report has established itself as a benchmark in the media and advertising word.