tv-viewership
BARC

The portal offers reports related to viewership analysis across channels, genres, TV programming, and advertising campaigns

exchange4media Staff Aug 8, 2019 11:06 AM

BARC

In week 28 of 2019, combined viewership of the top 5 English news channels stood at 1.929 million impressions, a 1.8 per cent drop from 1.964 million impressions in week 27

exchange4media Staff Jul 19, 2019 2:35 PM

BARC

Many broadcasters support the guidelines suggested by the Internet and Mobile Association of India

Tasmayee Laha Roy Jun 13, 2019 8:39 AM

barc

Students from all IITs were asked to suggest newer ways of measuring TV viewership habits. IIT Kharagpur grabbed gold, IIT Kanpur silver and IIT Bombay bronze

exchange4media Staff Dec 27, 2018 12:10 PM

BARCElection

On December 11, Hindi news genre viewership grew by 3.8 times in Hindi speaking market and English news genre viewership grew by 3.5 times across the country

Sonam Saini Dec 21, 2018 8:48 AM

BARClogo

However, industry veterans emphasised on the need for creating public awareness on the TRAI order for its better implication

exchange4media Staff Dec 11, 2018 8:19 AM

barc

In overall market, Zee Anmol's Kumkum Bhagya bags the first spot in top five programming list while Naagin-3 on Colors leads in urban market

exchange4media Staff Nov 29, 2018 3:06 PM

barc

Zee Anmol’s Kumkum Bhagya replaced Colors’ Naagin in top five programmes in overall market.

exchange4media Staff Nov 1, 2018 3:17 PM

The market size consisted of advertising revenues of Rs 22,400 crore and subscription revenue of Rs 42,800 crore in FY18

exchange4media Staff Sep 6, 2018 8:57 AM

With 8 out 10 people sampling TV daily, South India has been witnessing a year on year growth in Average Time Spent on TV

exchange4media Staff Aug 29, 2018 5:40 PM

Tamil News genre saw a spike from 209 million Impressions to 535 million Impressions in week 32 as compared to the previous three weeks

exchange4media Staff Aug 22, 2018 8:57 AM

Star Utsav bagged the second spot in the overall market in week 30. Star Plus longest running show Yeh Rishta Kya Kehlata Hai enters top five programmes list.

exchange4media Staff Aug 2, 2018 3:27 PM

The general sentiment in the industry is that BARC India’s OOH measurement was much-needed and will provide healthy scope for advertising as a whole new audience gets captured

Sonam Saini Jul 18, 2018 8:58 AM

Audience in south India consume maximum television throughout the year as visible from the high impressions in Total TV viewership

exchange4media Staff Jun 27, 2018 12:00 PM

The current BARC OOH measurement service tracks viewing across 900+ establishments in Mumbai, Delhi and Bangalore, using 1500+ meters

exchange4media Staff Apr 25, 2018 8:56 AM

Youth (in the age group of 15-30) contribute 33 per cent of TV viewership, whereas adults (31-50 years) have the second highest contribution of 32 per cent in the total viewership. Children, meanwhile, contribute 20% viewership.

exchange4media Staff Mar 30, 2018 8:56 AM

BARC India will use a portion of DEN Networks subscriber base to augment its TV measurement service

exchange4media Staff Oct 13, 2017 4:16 PM

CESP Certification validates representativeness of BARC India’s TV Measurement Panel in April 2017

Global Media Research Audit Body also certifies BARC India’s Establishment Survey 2016 representativeness

exchange4media Staff Jun 8, 2017 12:34 PM

How will the exit of CSK and RR affect TV viewership of IPL?

While IPL 8 sailed smoothly, it seems that the ghosts of 2013 spot-fixing scam are still plaguing the cricketing property. With two top teams exiting for a period of two years, the League could see an impact in television viewership

Collin Furtado Jul 15, 2015 10:33 AM

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