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Zee Anmol continues to lead both overall and rural market this week

exchange4media Staff 3 days ago

In overall market, Zee Anmol's Kumkum Bhagya bags the first spot in top five programming list while Naagin-3 on Colors leads in urban market

exchange4media Staff 1 week ago

Zee Anmol’s Kumkum Bhagya replaced Colors’ Naagin in top five programmes in overall market.

exchange4media Staff 01-November-2018

The market size consisted of advertising revenues of Rs 22,400 crore and subscription revenue of Rs 42,800 crore in FY18

exchange4media Staff 06-September-2018

With 8 out 10 people sampling TV daily, South India has been witnessing a year on year growth in Average Time Spent on TV

exchange4media Staff 29-August-2018

Tamil News genre saw a spike from 209 million Impressions to 535 million Impressions in week 32 as compared to the previous three weeks

exchange4media Staff 22-August-2018

Star Utsav bagged the second spot in the overall market in week 30. Star Plus longest running show Yeh Rishta Kya Kehlata Hai enters top five programmes list.

exchange4media Staff 02-August-2018

The general sentiment in the industry is that BARC India’s OOH measurement was much-needed and will provide healthy scope for advertising as a whole new audience gets captured

Sonam Saini 18-July-2018

Audience in south India consume maximum television throughout the year as visible from the high impressions in Total TV viewership

exchange4media Staff 27-June-2018

The current BARC OOH measurement service tracks viewing across 900+ establishments in Mumbai, Delhi and Bangalore, using 1500+ meters

exchange4media Staff 25-April-2018

Youth (in the age group of 15-30) contribute 33 per cent of TV viewership, whereas adults (31-50 years) have the second highest contribution of 32 per cent in the total viewership. Children, meanwhile, contribute 20% viewership.

exchange4media Staff 30-March-2018

BARC India will use a portion of DEN Networks subscriber base to augment its TV measurement service

exchange4media Staff 13-October-2017

Global Media Research Audit Body also certifies BARC India’s Establishment Survey 2016 representativeness

exchange4media Staff 08-June-2017

While IPL 8 sailed smoothly, it seems that the ghosts of 2013 spot-fixing scam are still plaguing the cricketing property. With two top teams exiting for a period of two years, the League could see an impact in television viewership

Collin Furtado 15-July-2015

While IPL 8 sailed smoothly, it seems that the ghosts of 2013 spot-fixing scam are still plaguing the cricketing property. With two top teams exiting for a period of two years, the League could see an impact in television viewership

Collin Furtado 15-July-2015