tv-viewership
BARC?blur=25

DD National emerges as the most watched channel in overall (Hindi + Rural) and urban markets while Dangal continues to lead the rural market

exchange4media Staff 1 day ago

Ramayan Mahabharat?blur=25

As per the report, total TV consumption further grew by 4% over last week, registering an overall growth of 43% over pre-COVID-19

exchange4media Staff 1 day ago

TV viewership?blur=25

Guest Column: The Chief Consumer Officer of ZEEL analyses the factors that are driving the spike in global TV viewership amid the coronavirus crisis

Prathyusha Agarwal Mar 26, 2020 8:38 AM

IPL 2020?blur=25

Vivek Srivatsa, Head - Marketing, Passenger Vehicle Business Unit, Tata Motors, talks about leveraging their partnership with Star India and the IPL to promote the newly launched Altroz

Sonam Saini Mar 16, 2020 7:57 AM

TV First?blur=25

Lulla shares insights on how TV has access to the mind, hearts and purse strings of India

exchange4media Staff Feb 1, 2020 8:52 AM

BARC?blur=25

The portal offers reports related to viewership analysis across channels, genres, TV programming, and advertising campaigns

exchange4media Staff Aug 8, 2019 11:06 AM

BARC?blur=25

In week 28 of 2019, combined viewership of the top 5 English news channels stood at 1.929 million impressions, a 1.8 per cent drop from 1.964 million impressions in week 27

exchange4media Staff Jul 19, 2019 2:35 PM

BARC?blur=25

Many broadcasters support the guidelines suggested by the Internet and Mobile Association of India

Tasmayee Laha Roy Jun 13, 2019 8:39 AM

barc?blur=25

Students from all IITs were asked to suggest newer ways of measuring TV viewership habits. IIT Kharagpur grabbed gold, IIT Kanpur silver and IIT Bombay bronze

exchange4media Staff Dec 27, 2018 12:10 PM

BARCElection?blur=25

On December 11, Hindi news genre viewership grew by 3.8 times in Hindi speaking market and English news genre viewership grew by 3.5 times across the country

Sonam Saini Dec 21, 2018 8:48 AM

BARClogo?blur=25

However, industry veterans emphasised on the need for creating public awareness on the TRAI order for its better implication

exchange4media Staff Dec 11, 2018 8:19 AM

barc?blur=25

In overall market, Zee Anmol's Kumkum Bhagya bags the first spot in top five programming list while Naagin-3 on Colors leads in urban market

exchange4media Staff Nov 29, 2018 3:06 PM

barc?blur=25

Zee Anmol’s Kumkum Bhagya replaced Colors’ Naagin in top five programmes in overall market.

exchange4media Staff Nov 1, 2018 3:17 PM

?blur=25

The market size consisted of advertising revenues of Rs 22,400 crore and subscription revenue of Rs 42,800 crore in FY18

exchange4media Staff Sep 6, 2018 8:57 AM

?blur=25

With 8 out 10 people sampling TV daily, South India has been witnessing a year on year growth in Average Time Spent on TV

exchange4media Staff Aug 29, 2018 5:40 PM

?blur=25

Tamil News genre saw a spike from 209 million Impressions to 535 million Impressions in week 32 as compared to the previous three weeks

exchange4media Staff Aug 22, 2018 8:57 AM

?blur=25

Star Utsav bagged the second spot in the overall market in week 30. Star Plus longest running show Yeh Rishta Kya Kehlata Hai enters top five programmes list.

exchange4media Staff Aug 2, 2018 3:27 PM

?blur=25

The general sentiment in the industry is that BARC India’s OOH measurement was much-needed and will provide healthy scope for advertising as a whole new audience gets captured

Sonam Saini Jul 18, 2018 8:58 AM

?blur=25

Audience in south India consume maximum television throughout the year as visible from the high impressions in Total TV viewership

exchange4media Staff Jun 27, 2018 12:00 PM