PM's address garners 4.3 bn viewing minutes, highest of COVID-19 speeches: BARC-Nielsen
As per the report, total TV viewership grew by 24% in week 18, recording 1.10 trillion viewing minutes
In the eighth edition of the joint report by BARC India and Nielsen on TV and Smartphone consumption during COVID-19, the total TV viewership grew by 24% in week 18 and recorded 1.10 trillion viewing minutes.
During week 18, total TV consumption increased by 24% across India. Also, the highest viewership was recorded in Week 13 during this period. However, TV viewership is still significantly higher than pre-COVID levels.
According to the report, the total number of channels watched grew by 25% in week 18 over the pre-COVID-19 period and daily average time spent grew by 13%. However, both daily ATS and number of channels watched declined. In Week 13 the number of individuals watching TV all 7 days in a week was 239 million in the pre-COVID period. It peaked to 363 million in week 15 and is at 332 million in week 18.
Interestingly, the 12 May Prime Minister's address to the nation on the economic package garnered 4.3 billion viewing minutes, the highest of the 5 addresses on COVID-19
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