Date-wise News
IMA south?blur=25

Maitri Advertising awarded Agency of the Year; other significant winners include Flipkart Internet, Zee Entertainment Enterprises and Madison PR

exchange4media Staff Sep 23, 2022 8:49 PM


Marketers can leverage the festive spirit of the Indian consumer by utilising HT Media’s reach of 240 million across Print, Digital & Radio

exchange4media Staff Sep 23, 2022 4:14 PM

india today?blur=25

The focus of the TV show is to present the most objective of views devoid of biases, bombast and bigotry

exchange4media Staff Sep 23, 2022 2:21 PM

MX Player?blur=25

The platform is the 17th OTT app apart from Disney+ Hotstar, ZEE5 and SonyLIV to collaborate with Tata Play Binge

exchange4media Staff Sep 23, 2022 12:05 PM

Lux Cozi?blur=25

The brand has also flagged off the association with a 20-second ad film featuring the cricketer

exchange4media Staff Sep 23, 2022 11:54 AM


The awards recognise brands and agencies for the most innovative and effective campaigns on YouTube in the past year

exchange4media Staff Sep 23, 2022 9:30 AM

best ads?blur=25

Other gems from the adworld include witty spots by ClearTrip, Apollo Tyres and Mountain Dew

Mansi Sharma Sep 23, 2022 8:36 AM


Industry watchers believe that NFTs can forge a more meaningful relationship with the customers, boost brand loyalty and open up more avenues for collaboration

Shantanu David Sep 23, 2022 8:34 AM


Yes, says Atit Mehta, Byju’s Marketing Head, who insists that all sports sponsorship deals will be honoured, and the call on their renewal will be taken when the time comes

Kanchan Srivastava Sep 23, 2022 8:10 AM


The JM Financial report says IPL ad rates on TV for a 10-sec spot will go from Rs 15.7L to Rs 18.2L in 2027. For Voot, no. of incremental subscribers expected to jump from 25 mn in ’23 to 70 mn in ’27

Javed Farooqui Sep 23, 2022 7:49 AM