Amazon India’s ad revenue surges 25% to Rs 8,342 Cr in FY25
Company reported revenue of ₹30,139 crore, compared with ₹25,406 crore a year earlier. Net loss narrowed 89%
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Published: Sep 17, 2025 7:07 PM | 1 min read
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Amazon Seller Services, Amazon’s marketplace operator in India, delivered a strong performance in FY25, clocking a 19% year-on-year rise in revenue to ₹30,139 crore while cutting its net loss by 89% to ₹374.3 crore.
The turnaround was aided by stronger cash flows, higher revenue recognition, and tighter cost controls.
A standout driver was advertising, which surged 25% to ₹8,342 crore in FY25 from ₹6,649 crore a year earlier. With advertising now contributing nearly 28% of Amazon India’s overall revenue, the segment has emerged as a powerful growth lever, second only to marketplace services.
The rapid expansion underscores how retail media is becoming central to Amazon’s India playbook, powered by brand adoption and sharper targeting capabilities across its e-commerce platform.
The milestone not only places Amazon’s ad business ahead of several traditional media categories but also strengthens its lead over Flipkart, whose ad revenue stood at ₹6,310 crore in FY25, as e4m reported on Monday.
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