Guest Column: Ganapathy Viswanathan, Communication Consultant & Author, examines whether Rishabh Pant’s lower IPL price tag reflects a dip in brand value or the start of his next commercial innings

Ganapathy Viswanathan Jun 26, 2026 8:45 AM

Pathak's career stands as the story of a leader who has navigated multiple phases of politics—from student activism and parliamentary politics to senior executive responsibility

e4m Staff Jun 25, 2026 11:51 AM

The IPL 2026 clash drew attention for key performances and several on-field moments

Vaishnavi Deshpande Apr 10, 2026 1:45 PM

His exit took effect on March 31, 2026

e4m Staff Apr 1, 2026 4:37 PM

Singh has joined the Lucknow edition of the Hindi newspaper

e4m Staff Jan 28, 2026 3:48 PM

Beginning September 22, buyers in Bengaluru, Gurugram, Kolkata, Lucknow and Mumbai will be able to order select models directly on Flipkart

e4m Staff Sep 19, 2025 3:16 PM

The book was released by the Governor of Uttar Pradesh, Anandiben Patel and Lucknow University Vice Chancellor Prof Alok K Rai

e4m Staff Jul 29, 2025 10:23 AM

Recognizes Amit Singh, Secretary to Chief Minister of Uttar Pradesh, as key Industry Enabler

e4m Staff Jul 18, 2025 5:58 PM

According to Bharat Lab Diwali Pulse Report 2024, 36.18% respondents plan to increase their festive spending compared to last year, while 35.02% will maintain their previous levels

e4m Staff Sep 30, 2024 10:26 AM

G Force is an accelerator program aimed at empowering media and martech entrepreneurs

e4m Staff Jul 12, 2024 5:39 PM

Dangal TV will have its logo presence on the Jersey of Lucknow Super Giants’ players.

e4m Staff Mar 28, 2024 7:18 PM

Underscoring the importance of protection, SBI Life will be ‘Lead Helmet Partner’ of Lucknow Super Giants

e4m Staff Mar 1, 2024 3:35 PM

‘The Bharat Lab’ is a consumer insights think tank aimed at delivering cultural and consumer insights about the people of Bharat

exchange4media Staff Jun 5, 2023 11:00 AM

The campaign features KL Rahul, Deepak Hooda and Nicholas Pooran

exchange4media Staff Apr 24, 2023 2:15 PM

Lucknow Super Giants players will flaunt Somany’s logo on the helmet and cap

exchange4media Staff Apr 3, 2023 10:41 AM

Lucknow Super Giants will flaunt Somany’s logo on the helmet and caps

exchange4media Staff Mar 31, 2023 4:17 PM

Players and official members of the Lucknow Super Giants will sport the Shyam Steel logo on the jersey

exchange4media Staff Mar 22, 2023 1:16 PM

The agency will partner up with the brand to launch LuLu Hypermarket in Lucknow

exchange4media Staff Sep 21, 2022 1:08 PM

The campaign highlights the brand's promise of believing in each individual’s potential and encouraging them to fulfill their aspirations

exchange4media Staff Apr 18, 2022 8:46 AM

The brand will sponsor the team’s headgear with its logos on the side and back

exchange4media Staff Apr 4, 2022 4:48 PM

The brand has joined hands with the team as Associate Partner

exchange4media Staff Mar 30, 2022 4:12 PM

The players and official members of Lucknow Super Giants team will be sporting the Greenply logo on the right-side chest of their match day jersey

exchange4media Staff Mar 25, 2022 12:23 PM

As part of the association, Sunstone has launcheD #JeetegaSparkHi campaign to announce scholarships for deserving students for the duration of IPL

exchange4media Staff Mar 24, 2022 3:55 PM

LSG will sport the brand’s logo on the jersey sleeves

exchange4media Staff Mar 22, 2022 1:58 PM

The huge hoardings have been put up across the city

exchange4media Staff Mar 21, 2022 12:25 PM

The National Director, Sports & Entertainment Sponsorships, Wavemaker India, in a candid chat spoke about IPL’s popularity, impact and how the new teams will increase the league’s reach further

Kanchan Srivastava Mar 17, 2022 8:32 AM

As a part of the partnership, the players of the three IPL teams will sport the brand logo on their headgear

exchange4media Staff Mar 14, 2022 3:56 PM

The name was decided based on the feedback received from fans as part of 'Naam banao naam kamao' contest

exchange4media Staff Jan 27, 2022 11:31 AM

As per media reports, Khan died after a heart attack

exchange4media Staff Jan 14, 2022 10:56 AM

The three-year deal will see My11Circle logo featuring on the Lucknow team jersey

exchange4media Staff Jan 7, 2022 9:13 AM

As per the agreement, commuters across 30 stations in Lucknow and Kanpur will be able to enjoy Radio City’s unique entertainment offerings

exchange4media Staff Dec 29, 2021 2:42 PM

10 of the 22 bidders are now in the race to buy new IPL teams, which will enter the league from the upcoming 2022 season

exchange4media Staff Oct 25, 2021 3:52 PM