Date-wise News
World Esports Cup 2021?blur=25

After 4 days of play in the Global Finals, Indian Teams are leading the leaderboard, securing top four positions

exchange4media Staff Jan 14, 2022 5:32 PM

Shashi S Vempanti?blur=25

Shashi Shekhar Vempati, who is also on the board of BARC India as a Prasar Bharati representative, said that there is no reason to delay the resumption of news ratings further

exchange4media Staff Jan 14, 2022 4:26 PM


The omni-channel consumer electronics retailer Croma invites creative agencies to submit their elevator pitches by 25th Jan 2022

exchange4media Staff Jan 14, 2022 2:41 PM


The collaboration will combine L2's voter insights with Comscore's patent-pending Predictive Audiences methodology

exchange4media Staff Jan 14, 2022 1:16 PM

Amit Doshi?blur=25

Prior to this, Doshi was Director-Marketing, Lenovo (India & South Asia)

exchange4media Staff Jan 14, 2022 11:27 AM


With new restrictions due to the third wave, brands have accelerated digital adoption with changes in the media mix

Simran Sabherwal Jan 14, 2022 11:06 AM


The partnership will help Vivo’s 50 mn daily active users across South East Asia discover world-leading editorial content in new ways

exchange4media Staff Jan 14, 2022 11:00 AM

Pranav Kumar?blur=25

In today’s ‘Year-ender story of 2021’ series, Pranav Kumar, Managing Director, Allison+Partners India, shares the various steps his agency undertook to ensure the overall welfare of team members

Ruchika Jha Jan 14, 2022 8:54 AM


In her decade plus career, Ved has experience in working in companies like WAT Media,, Vserv, and AdColony

exchange4media Staff Jan 14, 2022 8:53 AM


After pressure from all quarters, including the government, the Indian crypto exchanges have come up with guidelines to regulate ads that often make exaggerated claims

exchange4media Staff Jan 14, 2022 8:53 AM


The amount spent on paid search was approx Rs 49 cr in 2021, which is likely to go up in 2022 considering the higher ROI it offers, shares Shashank Srivastava, Executive Director, Maruti Suzuki

Kanchan Srivastava Jan 14, 2022 8:52 AM


While some industry heads point out that the response has exceeded expectations, other say the third-wave restrictions have affected the sentiments

Simran Sabherwal Jan 14, 2022 8:44 AM


TV news industry is eagerly waiting for BARC to release the data as the genre hopes to reap a windfall gain in ad revenue in the run-up to the state assembly elections which will conclude on March 10

exchange4media Staff Jan 14, 2022 8:23 AM