ACI to join BRICS Brand Marketing and Industrial Cooperation Platform

Participants will include Industry organisations, Brand Owners, Full-chain advertising and marketing service providers, Media and digital platforms as well as academic and research stakeholders

by e4m Staff
Published: Sep 16, 2026 3:54 PM | 1 min read

The Advertising Council of India (ACI) will join the BRICS Brand Marketing and Industrial Cooperation Platform as a Core Committee member, representing various industry associations.
The Platform aims to create two-way circulation channels for brands among BRICS member states and partner countries, enhancing regional business cooperation.
Participants will include industry organizations, brand owners, advertising and marketing service providers, media platforms, and academic stakeholders.
The inaugural conference will take place in Beijing, China, in October 2026, focusing on advertising, branding, and trade within the BRICS framework.

The Advertising Council of India representing various industry associations will be joining the BRICS Brand Marketing and Industrial Cooperation Platform, also called the BRICS Platform as a Core Committee member.

Leveraging the considerable scale and strengths of emerging BRICS markets, the Platform aims to establish two-way circulation channels for brands among all member States and partner countries, empowering market players to consolidate local presence and pursue regional business cooperation.

Participants will include Industry organisations, Brand Owners, Full-chain advertising and marketing service providers, Media and digital platforms as well as academic and research stakeholders.

The Platform shall regularly host annual conferences with a clear focus on BRICS advertising, branding and trade. The inaugural event will be held in Beijing China in October ‘26.

The Advertising Council of India (ACI) brings together the country’s leading advertising, media and marketing industry bodies. Its members include the Indian Society of Advertisers (ISA), the Indian Newspaper Society (INS), the Indian Broadcasting and Digital Foundation (IBDF), the Advertising Agencies Association of India (AAAI), the India Chapter of the International Advertising Association (IAA), The Advertising Club (TAC), and Mobile Marketing Association, Global India (MMA Global India).