Arathi Pradeep takes on new role at ZEE5 and Unite8 Sports
She most recently served as South Regional Lead - All Accounts at ZEE5
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Published: Nov 13, 2026 4:32 PM | 1 min read
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Arathi Pradeep has taken on the role of Associate Director - Sports Partnerships & Revenue for ZEE5 and Unite8 Sports at Zee Entertainment Enterprises Limited.
She moves from ZEE5, where she most recently served as South Regional Lead - All Accounts.
A media sales professional with over 14 years of experience, Pradeep has expertise in branded content solutions, yield maximisation, pricing strategy, business development, strategic communications, key account management and team management.
Her experience spans OTT and connected TV (CTV), where she has worked with brands and agencies to develop integrated campaigns and drive revenue growth across platforms.
Prior to this, she worked with Warner Bros. Discovery, 9X Media, Star TV Network and Bennett Coleman & Co. (Times Group), among others.
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