Authors

Madhuwanti reports on marketing, OTT and radio with a focus on trends. Based in Mumbai, she has worked across lifestyle, culture, television and retail industry.

GM of OnePlus India speaks about performance in 2018, expansion plans, entry in the US market, the evolution of its marketing strategy and the need to take full ownership of the customer experience

Madhuwanti Saha 22 hours ago

The CEO of ZEE5 on the consumption drivers, reception towards region-specific subscription packs in 2018, partnerships and how 2019 will only get bigger

Madhuwanti Saha 1 day ago

Patanjali took more than 10 per cent hit in its standalone consumer goods revenue for the year ending March 2018

Madhuwanti Saha 27-November-2018

Industry sources have confirmed to e4m that the Chief Marketing Officer of OTT service Viu India has stepped down

Madhuwanti Saha 16-November-2018

ChillOut: On a typical weekend, one can find the MD & CEO watching a Hollywood movie with his family.

Madhuwanti Saha 10-November-2018

The report estimates that total mobile ad spends will reach Rs 3,635 crore in 2018

Madhuwanti Saha 01-November-2018

More than a century old, the dry cell battery major recently celebrated 25 years of their iconic tagline 'Give Me Red' with a new logo along with Akshay Kumar

Madhuwanti Saha 22-October-2018

The growth is driven by interest from new category of advertisers such as e-commerce, OTT, BFSI, besides the regular FMCG, consumer durables and automobile players

Madhuwanti Saha 19-October-2018

Singh had quit social media platform Twitter last month where he served as the Country Director. At Zee5, he will report to CEO Tarun Katial.

Madhuwanti Saha 15-October-2018

Netflix is said to have dedicated Rs 600 cr per year for original content in India and Amazon committed Rs 2,230 cr last year, which is expected to be allocated over two-three years

Madhuwanti Saha 10-October-2018

Pepperfry, the online furniture company, is giving a big push in its latest 360-degree campaign 'Diwali Toh Sab Ke Liye Hai' for which it has allocated Rs 20 crore

Madhuwanti Saha 10-October-2018

Former CMO Prerna Singh has now assumed a new role as VP - Talent & Short Films at Eros International

Madhuwanti Saha 03-October-2018

Foodpanda is going all out to expand its user base with its campaign called The Crave Party

Madhuwanti Saha 01-October-2018

Founder Falguni Nayar, Nykaa shared marketing plans and how she intends to expand its presence and retail footprint

Madhuwanti Saha 17-September-2018

Richard Ingleton, Group CEO, Kantar Insights, says it is not right to associate market research with just survey

Madhuwanti Saha 11-September-2018

The CEO shares his thoughts on the rising trends in India, increasing premiumisation and what makes Indian shopper different from others

Madhuwanti Saha 07-September-2018

Radio operators, in the absence of an extensive unified measurement currency, adopt RAM, IRS 2018 or data from third-party research agency. How does it work for them?

Madhuwanti Saha 27-August-2018

The Marketing Head for MG Motor India, which will unveil its first model in India next year, tells us that digital will be the main focus of their marketing strategy.

Madhuwanti Saha 23-August-2018

The first film pays tribute to the unsung heroes of our country on the occasion of Independence Day with a heart-warming tale of a soldier and his family

Madhuwanti Saha 13-August-2018

SPN will launch Sony Marathi channel on August 19. The Marathi segment contributes 4% to the overall TV revenue and industry experts estimate that the top-line is likely to grow by 10-15%

Madhuwanti Saha 13-August-2018