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Madhuwanti Saha

Madhuwanti Saha

Second leg of #YouAreMyParleG campaign uses crowd-sourced content from across India

The first film pays tribute to the unsung heroes of our country on the occasion of Independence Day with a heart-warming tale of a soldier and his fam...

With new channel, Sony eyes a piece of Rs 800 cr Marathi entertainment market

SPN will launch Sony Marathi channel on August 19. The Marathi segment contributes 4% to the overall TV revenue and industry experts estimate that the...

Zee TV's Deepak Rajadhyaksha resigns, to join Viacom18 Media

The former Deputy Business Head of Zee TV will join Viacom18 to head Colors Marathi and Colors Gujarati

We are the FMCG of the real estate industry: Amit Wadhwani, MD, Sai Estate Consultants

The MD of Sai Estate Consultants, Chembur, on their marketing strategy, adopting a carpet bombing approach, response to the Wajood app and why he now...

Our reliance on content marketing grown significantly over past few years: CMO, fbb

Prachi Mohapatra on fbb’s latest campaign, one-year after going omni-channel, and its growing reliance on content marketing

HUL’s Inderpreet Singh joins Mondelez International as Associate Director Marketing-GCBM

He will report to the President, GCBM, Asia, Middle East and Africa (AMEA). Mondelez has confirmed the news to exchange4media.

Times Internet CRO Gulshan Verma joins Hotstar

At Hotstar he is SVP & Head, Client & Agency; he declined to comment when contacted

Budweiser was the most talked-about FIFA partner: Marketing Director, AB InBev

Kartikeya Sharma says that June has been the best month for sales in the 11 years that the brand has been in India

Marketing tug of war between Amazon India, Netflix heats up

The timing of Netflix and Amazon India's aggressive marketing promotions across different media channels has only made the battle more engaging

Maharashtra Plastic Ban: Brands comply by using biodegradable materials, paper and cloth

A look at how brands in Maharashtra have taken to alternatives of plastic for a greener future

We don’t have a problem of recurring consumers: Tarun Katial, ZEE5 India

The newly appointed CEO of ZEE5 on how he aims to have the widest appeal in the OTT space amongst Indian consumers

What makes birthday boy Ranveer Singh a hit among brands

As actor Ranveer Singh celebrates his 33rd birthday today, we take a look at his brand appeal

Kanan Gill, Sapan Verma, Naveen Richard laud Keith Weed's crackdown on influencer fraud

We spoke to some Indian influencers to understand their take on Unilever CMO's recent announcement to tackle fake followers

Kanan Gill, Sapan Verma, Naveen Richard laud Keith Weed's crackdown on influencer fraud

We spoke to some Indian influencers to understand their take on Unilever CMO's recent announcement to tackle fake followers

Airtel bigotry controversy: Did the telecom giant just make things worse?

Communication experts say that the recent Airtel controversy on Twitter is a lesson for consumer-facing brands to rejig their customer support and mak...

SonyLIV expects to earn estimated Rs 50-75 crore from FIFA World Cup Russia

Uday Sodhi, EVP and Head Digital Business, Sony Pictures Networks India, shared that around 70-75 per cent of the inventory is already full

Are brands watching Dancing Uncle's moves?

Bajaj Allianz Life Insurance has signed up Sanjeev Shrivastava to promote their bonus policy

Tarun Jha’s weekends are for introspecting about life and spending time with daughters

In his free time, the Marketing Head of Škoda Auto India also loves to read and walk in the by-lanes of Bandra

With a good product, everything will take care of itself: Global Marketing Head, OnePlus

Kyle Kiang, the Global marketing head announced plans to open five new experience centres and 10 service centres across India.

BARC Week 19: Lizol continued its lead over Top 10 Brands

Meanwhile in Top 10 Advertiser Reckitt Benckiser overthrew Hindustan Lever to lead the category

Ekalavya Bhattacharya quits as ALTBalaji CSO

Bhattacharya was has now set his sights on entrepreneurship with plans to set up something in content and fashion tech space

Parle Products to spend 50% of marketing budget on Platina

Parle Platina contributes about 15 per cent to the company’s revenues. The company plans to increase the share to 25 per cent by next fiscal

Has Patanjali cut down on TV appearances?

Out of the 16 weeks this year, the company did not appear in BARC’s list of Top 10 Advertisers for six weeks

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