Authors

Madhuwanti reports on marketing, OTT and radio with a focus on trends. Based in Mumbai, she has worked across lifestyle, culture, television and retail industry.

Vice President of Content & Strategy, TV & Digital Network was with Network18 for 5 years 

Madhuwanti Saha 11-January-2019

Business heads of radio stations forecast the growth and trends in the radio sector in 2019

Madhuwanti Saha 10-January-2019

Second high-profile exit from Viu in recent time. In November last year, Shantanu Gangane quit as the Chief Marketing Officer

Madhuwanti Saha 07-January-2019

The latest masala entertainer directed by Rohit Shetty has namely five product placements which include Ching's and Rupa Frontline that are endorsed by Ranveer Singh himself

Madhuwanti Saha 03-January-2019

New stores to be launched in other cities too, staying ahead of competition, says Major Brands India President

Madhuwanti Saha 21-December-2018

OTT platforms are going all out to acquire customers by upping the content game and playing around with affordable pricing. So will the Indian OTT viewer mind paying?

Madhuwanti Saha 17-December-2018

ChillOut: Ashwin Suresh, Founder of Pocket Aces when not travelling tells us about his weekends, how he spends his me-time, and his next adventure

Madhuwanti Saha 15-December-2018

GM of OnePlus India speaks about performance in 2018, expansion plans, entry in the US market, the evolution of its marketing strategy and the need to take full ownership of the customer experience

Madhuwanti Saha 13-December-2018

The CEO of ZEE5 on the consumption drivers, reception towards region-specific subscription packs in 2018, partnerships and how 2019 will only get bigger

Madhuwanti Saha 12-December-2018

Patanjali took more than 10 per cent hit in its standalone consumer goods revenue for the year ending March 2018

Madhuwanti Saha 27-November-2018

Industry sources have confirmed to e4m that the Chief Marketing Officer of OTT service Viu India has stepped down

Madhuwanti Saha 16-November-2018

ChillOut: On a typical weekend, one can find the MD & CEO watching a Hollywood movie with his family.

Madhuwanti Saha 10-November-2018

The report estimates that total mobile ad spends will reach Rs 3,635 crore in 2018

Madhuwanti Saha 01-November-2018

More than a century old, the dry cell battery major recently celebrated 25 years of their iconic tagline 'Give Me Red' with a new logo along with Akshay Kumar

Madhuwanti Saha 22-October-2018

The growth is driven by interest from new category of advertisers such as e-commerce, OTT, BFSI, besides the regular FMCG, consumer durables and automobile players

Madhuwanti Saha 19-October-2018

Singh had quit social media platform Twitter last month where he served as the Country Director. At Zee5, he will report to CEO Tarun Katial.

Madhuwanti Saha 15-October-2018

Netflix is said to have dedicated Rs 600 cr per year for original content in India and Amazon committed Rs 2,230 cr last year, which is expected to be allocated over two-three years

Madhuwanti Saha 10-October-2018

Pepperfry, the online furniture company, is giving a big push in its latest 360-degree campaign 'Diwali Toh Sab Ke Liye Hai' for which it has allocated Rs 20 crore

Madhuwanti Saha 10-October-2018

Former CMO Prerna Singh has now assumed a new role as VP - Talent & Short Films at Eros International

Madhuwanti Saha 03-October-2018

Foodpanda is going all out to expand its user base with its campaign called The Crave Party

Madhuwanti Saha 01-October-2018

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