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Madhuwanti Saha

Madhuwanti Saha

With a good product, everything will take care of itself: Global Marketing Head, OnePlus

Kyle Kiang, the Global marketing head announced plans to open five new experience centres and 10 service centres across India.

BARC Week 19: Lizol continued its lead over Top 10 Brands

Meanwhile in Top 10 Advertiser Reckitt Benckiser overthrew Hindustan Lever to lead the category

Ekalavya Bhattacharya quits as ALTBalaji CSO

Bhattacharya was has now set his sights on entrepreneurship with plans to set up something in content and fashion tech space

Parle Products to spend 50% of marketing budget on Platina

Parle Platina contributes about 15 per cent to the company’s revenues. The company plans to increase the share to 25 per cent by next fiscal

Has Patanjali cut down on TV appearances?

Out of the 16 weeks this year, the company did not appear in BARC’s list of Top 10 Advertisers for six weeks

Pepperfry to launch new campaign and scale up content marketing

CMO, Kashyap Vadapalli on the start-up’s marketing play, why it has decided to stay away from IPL and response to its furniture rental apps

Sunil Lulla likely to join Balaji Telefilms as Group CEO?

According to industry sources Lulla will take over the position which has been lying vacant since Sameer Nair stepped down in July 2017

Mr Marketer, what's your game plan this IPL season?

Brands are allocating their media spends on the lucrative IPL and also aiming at attractive packages of Sony and Zee in order to increase reach

IPL is a very important time-frame for us: Head of Marketing Strategy,Vivo

Nipun Marya, Head of Marketing Strategy, Vivo smartphone, spoke at the launch of their flagship phone V9 and marketing plans around IPL

IPL is a very important time-frame for us: Head of Marketing Strategy,Vivo

Nipun Marya, Head of Marketing Strategy, Vivo smartphone, spoke at the launch of their flagship phone V9 and marketing plans around IPL

Dinesh Karthik's brand value hits a six

After a wait of almost 14 years, cricketer Dinesh Karthik finally got his moment of glory on Sunday, which is now waiting to be leveraged by brands

IPL deal will give great salience to our brand over the next five years: Paytm SVP

Shankar Nath on sealing the IPL deal and why offline media spends shouldn't be overlooked in India

Amazon Prime Video is growing faster in India than any other country: James Farrell, Amazon Prime Video

James Farrell, Content Head of Asia-Pacific in a free-wheeling chat with exchange4media talks about Amazon Prime Video's run in India, consumption pat...

Brand Virat Kohli will give Uber a huge edge in India: Experts

Leveraging on the cricket captain's mega appeal across age, language and cultural demography, Uber will definitely witness a major jump in its perceiv...

Vuclip India appoints Sachin Kamble as Director-Research and Programming

Kamble who has earlier served at Star India, Turner and Walt Disney Company will report to Vishal Maheshwari

Balaji Telefilms to capitalise on India's digital growth and maintain TV leadership : Nachiket Pantvaidya, Balaji Telefilms

Nachiket Pantvaidya, Group COO, Balaji Telefilms, shares the financial strategy for his movie business, how he plans to capitalize on India’s rapid di...

We are focused on premiumisation: Anshuman Goenka, Bacardi India

Anshuman Goenka, General Manager-Marketing, Bacardi India Private Limited, talked about promoting whiskey to a younger crowd, marketing strategy for 2...

Brands go all green at Kala Ghoda Art Festival

The green theme of Hindustan Times Kala Ghoda Art Festival 2018 has got the associated brands experimenting through some rather interesting installati...

The IRS report has motivated us to increase our footprint: Tarun Jha, Škoda India

The marketing head of Škoda Auto India feels that the interval between the last data and the new one is too big to ignore

Plan to get 16% of sales from Digital by FY19: Veejay Nakra, Mahindra & Mahindra

Veejay Nakra, Chief of Sales & Marketing – Automotive Division, Mahindra & Mahindra Ltd, emphasized on how digital marketing is the way forward

We intend to spend US $50mn on originals: Rishika Lulla, CEO, Eros Digital

OTT platform, Eros Now is strengthening its original content strategy with plans to roll out more than 10 original shows. Rishika Lulla, CEO, Eros Di...

We intend to spend US $50mn on originals: Rishika Lulla, CEO, Eros Digital

OTT platform, Eros Now is strengthening its original content strategy with plans to roll out more than 10 original shows. Rishika Lulla, CEO, Eros Di...

Brands gear up for Tata Mumbai Marathon

With 17 partners and sponsors across categories, the scale of Tata Mumbai Marathon comes across as commendable as it has managed to clock 44,407 regis...

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