Date-wise News

The initiative won for best advertising campaign in the ‘For-Profit’ category, making Tata Capital the first ever EthicMark award winner from India.

exchange4media Staff 30-November-2016

Due to demonetisation challenges, the second edition of Pro Wrestling League has moved to January 2, 2017. This edition will also see a hike in ad rates from Rs 35,000 to Rs 55,000

Madhuwanti Saha 30-November-2016

This takes the total HD channels available on DIshTV to 59. The newly added channels from DishTV include Zee Marathi HD, Zee Bangla HD and Colors Marathi HD

exchange4media Staff 30-November-2016

As part of this mandate, the agency will handle the digital advertising and social media marketing, content production and reputation management for the brand

exchange4media Staff 30-November-2016

Jagran Prakashan has announced that Music Broadcast Ltd (MBL), which operates under the brand names Radio City and Radio Mantra, is planning to raise Rs 400 crore via an IPO

exchange4media Staff 30-November-2016

Real estate luxury conglomerate, Ace Group has signed on Gauri Khan as brand ambassador to design signature interiors for their premium residential projects

exchange4media Staff 30-November-2016

The agency will now establish the brand's online presence including presence on social media. Additionally, the agency will also work on the brand’s SEO, digital advertising and other integration, alongside developing and launching their website

exchange4media Staff 30-November-2016

The platform will improve advertisers’ ability to use audience defining insights from hundreds of data sources to find and communicate with their consumers across all media

exchange4media Staff 30-November-2016

With ad sales of Nick and Sonic grown by 30 and 50 per cent respectively, Nina Elavia Jaipuria shares the success story of Viacom18’s kids cluster, brand association, the year 2016 and leading the category for more three years in a row

Madhuwanti Saha 30-November-2016

Since the past two weeks, Google, Twitter and Facebook have been stepping up the fight against fake and malicious content as critics say that the proliferation of such content on their platforms could have been one of the factors influencing the outcome of the US election in favour of Republican candidate Donald Trump

Abhinn Shreshtha 30-November-2016

Demonetization is good as it will benefit the country in the long run. This will bring in plenty of cash into the banks, which can be directed to sectors which need funds. The sentiment around is pretty positive, but there is a bit of an uncertainty about what people are going to do. But a brave step will definitely come with some glitches at initial stages, writes Rohit Gupta, President, Network Sales & International Business, Sony Pictures Networks India (SPN)

Rohit Gupta 30-November-2016

All the videos are created specifically with smartphone users in mind: the videos are succinct and sharply edited, designed to be viewed vertically in full screen, and have subtitles. In addition the app will debut new vertical interstitial ad formats

exchange4media Staff 30-November-2016

Demonetisation has already led to a downward trend on media spends and sales in the auto sector. Footfalls at the dealerships across India have dipped by 75 percent while bookings have come down by about 50 per cent

Ruhail Amin 30-November-2016

In a country where credit card is a status symbol, going plastic in transaction is not something that can happen overnight. Is this an opportunity for the brands to connect with consumers in new way? Can demonetisation become the new anchor for driving brand conversations? – writes Naresh Gupta, CSO, Managing Partner at Bang in the Middle

Naresh Gupta 30-November-2016

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