Date-wise News
Tata Capital’s ‘Do Right’ wins Global EthicMark award

The initiative won for best advertising campaign in the ‘For-Profit’ category, making Tata Capital the first ever EthicMark award winner from India.

exchange4media Staff Nov 30, 2016 6:37 PM

De-monetisation pushes Pro Wrestling League 2 to January 2017

Due to demonetisation challenges, the second edition of Pro Wrestling League has moved to January 2, 2017. This edition will also see a hike in ad rates from Rs 35,000 to Rs 55,000

Madhuwanti Saha Nov 30, 2016 4:30 PM

DishTV expands its HD channel offerings, adds new regional HD channels

This takes the total HD channels available on DIshTV to 59. The newly added channels from DishTV include Zee Marathi HD, Zee Bangla HD and Colors Marathi HD

exchange4media Staff Nov 30, 2016 3:17 PM

The Glitch wins the digital mandate of hair oil brand Indulekha

As part of this mandate, the agency will handle the digital advertising and social media marketing, content production and reputation management for the brand

exchange4media Staff Nov 30, 2016 2:23 PM

Jagran radio arm to raise money via IPO

Jagran Prakashan has announced that Music Broadcast Ltd (MBL), which operates under the brand names Radio City and Radio Mantra, is planning to raise Rs 400 crore via an IPO

exchange4media Staff Nov 30, 2016 2:20 PM

Ace Group ropes in Gauri Khan as brand ambassador

Real estate luxury conglomerate, Ace Group has signed on Gauri Khan as brand ambassador to design signature interiors for their premium residential projects

exchange4media Staff Nov 30, 2016 11:19 AM

Adamantino appoints FruitBowl Digital to handle digital duties

The agency will now establish the brand's online presence including presence on social media. Additionally, the agency will also work on the brand’s SEO, digital advertising and other integration, alongside developing and launching their website

exchange4media Staff Nov 30, 2016 11:15 AM

GroupM launches [m]PLATFORM; Brian Gleason named Global CEO of [m]PLATFORM

The platform will improve advertisers’ ability to use audience defining insights from hundreds of data sources to find and communicate with their consumers across all media

exchange4media Staff Nov 30, 2016 8:49 AM

Ad sales for kids cluster will cross Rs 500 crore this year: Nina Elavia Jaipuria, Viacom 18

With ad sales of Nick and Sonic grown by 30 and 50 per cent respectively, Nina Elavia Jaipuria shares the success story of Viacom18’s kids cluster, brand association, the year 2016 and leading the category for more three years in a row

Madhuwanti Saha Nov 30, 2016 8:34 AM

Facebook & Google scamper to battle fake news as outcry rises

Since the past two weeks, Google, Twitter and Facebook have been stepping up the fight against fake and malicious content as critics say that the proliferation of such content on their platforms could have been one of the factors influencing the outcome of the US election in favour of Republican candidate Donald Trump

Abhinn Shreshtha Nov 30, 2016 8:27 AM

Guest Column: Demonetisation is a groundbreaking move and will benefit the country in the long run: Rohit Gupta

Demonetization is good as it will benefit the country in the long run. This will bring in plenty of cash into the banks, which can be directed to sectors which need funds. The sentiment around is pretty positive, but there is a bit of an uncertainty about what people are going to do. But a brave step will definitely come with some glitches at initial stages, writes Rohit Gupta, President, Network Sales & International Business, Sony Pictures Networks India (SPN)

Rohit Gupta Nov 30, 2016 8:19 AM

BBC launches daily vertical video news product

All the videos are created specifically with smartphone users in mind: the videos are succinct and sharply edited, designed to be viewed vertically in full screen, and have subtitles. In addition the app will debut new vertical interstitial ad formats

exchange4media Staff Nov 30, 2016 8:07 AM

Auto sector likely to see 30-40% decline in ad spends post demonetisation

Demonetisation has already led to a downward trend on media spends and sales in the auto sector. Footfalls at the dealerships across India have dipped by 75 percent while bookings have come down by about 50 per cent

Ruhail Amin Nov 30, 2016 8:05 AM

Guest Column: Demonetisation and Consumerism - Naresh Gupta, Bang in the Middle

In a country where credit card is a status symbol, going plastic in transaction is not something that can happen overnight. Is this an opportunity for the brands to connect with consumers in new way? Can demonetisation become the new anchor for driving brand conversations? – writes Naresh Gupta, CSO, Managing Partner at Bang in the Middle

Naresh Gupta Nov 30, 2016 8:02 AM