Naresh Gupta, CSO, Bang in the Middle, speaks about events which made 2016 interesting and memorable and if 2017 will usher in some stability

Naresh Gupta Jan 2, 2017 8:11 AM

In a country where credit card is a status symbol, going plastic in transaction is not something that can happen overnight. Is this an opportunity for the brands to connect with consumers in new way? Can demonetisation become the new anchor for driving brand conversations? – writes Naresh Gupta, CSO, Managing Partner at Bang in the Middle

Naresh Gupta Nov 30, 2016 8:02 AM

The lessons I learnt from A. G Krishnamurthy have remained the lessons that made my career writes Naresh Gupta

Naresh Gupta Feb 8, 2016 8:06 AM