Date-wise News

The nomination list includes thought leaders who have been category game changers and innovators

exchange4media Staff 08-August-2017

The partnership brings new charting tools to the platform for an upgraded experience

exchange4media Staff 08-August-2017

The event to be part of Messe Frankfurt’s Texpertise Network expanding its presence in high-growth Indian market

exchange4media Staff 08-August-2017

Lesser, who served as CEO of GroupM North America, is expected to help build a new analytics and advertising division within AT&T

exchange4media Staff 08-August-2017

LIQVD ASIA will now handle the digital and social media duties for the channel

exchange4media Staff 08-August-2017

The “Ek Rakhi Fauji ke Naam” campaign collected 2,99,446 rakhis for soldiers at Akhnoor

exchange4media Staff 08-August-2017

With proceeds from Reliance Industries’ Rs 413 crore investment in Balaji Telefilms going specially for ALT Balaji, we look at how the OTT platform has fared, where did it falter and the road ahead

Madhuwanti Saha 08-August-2017

Dharma 2.0 has recently bagged the mandate for D’Decor’s new ad campaign - ‘Touch of Love’. The TVC features power couple Shah Rukh Khan and Gauri Khan

exchange4media Staff 08-August-2017

Putting rest to all rumours on ‘The Kapil Sharma Show,’ Sony Entertainment Television’s contract with the comedian has been extended for a year, despite its unsteady performance

exchange4media Staff 08-August-2017

Vikas Agarwal, General Manager of OnePlus India, discusses about their unique marketing strategies and how Chinese brands are competing with global smartphone players

Dolly Mahayan 08-August-2017

If the tariff order manages to pass the litmus test before the law, it would drastically alter the manner in which channels are offered by broadcasters/distributors, impact channel pricing and disrupt existing subscription revenue model

Saif Ahmad Khan 08-August-2017

While some campaigns predictably targeted youth, others were a refreshing change by lauding unsung heroes and taking up environmental causes

exchange4media Staff 08-August-2017

Though Amazon Prime entered India much after Netflix, it has managed to become the leading video-on-demand services platform based on monthly active users for the first half of this year

exchange4media Staff 08-August-2017

As the festive season begins, Raksha Bandhan has already left its mark on Twitter as #RakshaBandhan trended the entire day on Twitter worldwide

exchange4media Staff 08-August-2017

The new format will be built on its AMP mobile optimization technology and is said to be similar to rival Snapchat’s Discover feature

exchange4media Staff 08-August-2017

Brands associated with sanitary hygiene and cleanliness, ranging from CPCV pipes, toilet cleaning liquids and seat sanitisers, team up with the movie crew to promote healthy sanitary habits

exchange4media Staff 08-August-2017

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